Easley Logo Design

Nearly every new Easley company understands that they require a logo, yet few new business owners entirely are aware of the crucial role their logo design can perform in their financial success, or the reason that one logo design works better than another. A business logo has an immediate and long term influence on the success of a company, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Easley businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo should be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle developed for a Easley coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an older section of the town and really wanted to cast a nostalgic feel without coming across as monotonous or low energy. I accomplished each of the jobs by means of developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also germs developed for Easley clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, especially the field of medicine that works with the clinical evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and even more meaningful.

logo style with a leaping environment-friendly frog made for a family enjoyable facility in Easley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - made for Easley traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather convey emotional experiences by means of the photos they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Easley logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Easley logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family as well as with other people that they don’t even know so as to get unprejudiced point of views on the merit of a design. Fortunately, he talked about it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that have a tendency to hire a professional to design their business logo understand how vital a logo design is for their business so they are way more vested in the final result. Every logo design job has it’s share of challenges, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Easley book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most important part of a printed book because it is usually the first thing a person views in the book store. Regarding a publisher, it’s the best opportunity they will ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases 1 of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was surely a success.

 Easley logo style used for marketing as well as a label style for Vintage Situation includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be vintage cases. For this brand concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Easley, style include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo jobs considering that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design features 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how individuals should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo style created for a hair design workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed an atmosphere of tranquility and elegance for their new hair studio. I created a concept which didn’t go the obvious direction of designing just a stylized orchid but alternatively crafted a logo design which suggested an orchid in the formation of a swirl blended into the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo is generally the wrong course and in this case, the design ended up not being about the orchid but alternately placed the focus on the emotion that they wanted to forecast to their customers.

Arabian equine logo style created for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logo design tailored to illustrate the unique physical traits of the Arabian breed of equines. With an identifiable head form and high tail posture, the Arabian is one of the very most quite easily recognizable horse types in the world.

Las Coffee shop logo style a tiny restaurant, design includes a customized manuscript font style which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style consists of a modified script font style which floats over a group of luxuriant lines as well as dots.

Logo design for a software programmer the layout functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the significance supporting a business logo is equally as important as how it serves the organization it stands for.

Progress logo style produced for a Easley interior designer, layout feature a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Easley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site inspections, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Easley logo design job was carried out for a leadership expert that enables business professionals to develop into more successful at handling people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their pre-owned products to other sports enthusiasts. I tailored their Easley logo design dsign along with a graphic which garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Easley area farm it was really devised for a products broker, and this brand was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make an identity that projects assurance, financial success, and prosperity.
Logo design created for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to create a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.