Florence, South Carolina Logo Design

Every new Florence business professional knows they need a logo, however few new business owners entirely understand the crucial role their business logo will take in their financial success, or precisely why one logo design functions better than another. A company logo has an immediate and long-term effect on the success of a business, go with the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Florence, South Carolina businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to movie screens a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo must be timeless and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bicycle produced for a Florence, South Carolina coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older section of the town and really wanted to visualize an old-fashioned tone without coming across as monotonous or low energy. I achieved each of the jobs by means of creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide and also bacteria designed for Florence, South Carolina clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, mainly the branch of medicine which deals with the laboratory examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and even more memorable.

logo style with a leaping eco-friendly frog made for a family members fun center in Florence, South Carolina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and also a tree - designed for Florence, South Carolina traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot places or things but rather reveal emotional journeys through the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Florence logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Florence logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a client I urge them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get objective opinions on the benefit of a design. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to create their logo comprehend how essential a logo is for their business so they are way more vested in the final result. Every logo job has it’s allotment of obstacles, however the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Florence, South Carolina publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most critical part of a printed book because it is ordinarily the initial thing a person sees in the book store. Concerning a publisher, it’s the best opportunity they will likely ever get to promote their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences 1 of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was surely a success.

 Florence logo design utilized for advertising and marketing and a label style for Vintage Case features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be vintage cases. For this custom logo design I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in Florence, South Carolina, design consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects because it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe how individuals should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the chance to be understood.

Logo design produced for a hair layout studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated a spirit of tranquility and elegance for their new hair studio. I came up with a design that didn’t go the obvious route of creating just a stylized orchid but instead crafted a business logo that implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they really wanted to transmit to their customers.

Arabian equine logo style produced for an equine cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo design customized to symbolize the unique physical traits of the Arabian type of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most immediately recognizable horse lineages in the whole world.

Las Coffee shop logo design a little dining establishment, style consists of a customized script font which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design contains a changed script font style which floats above a group of ornate lines and dots.

Logo style for a software application programmer the layout attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the substance supporting a company logo is equally as important as how it serves the organization it stands for.

Progress logo layout developed for a Florence, South Carolina interior designer, style function a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Florence, South Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site inspections, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have actually been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Florence, South Carolina logo design project was undertaken for a management expert that helps business leaders to develop into more efficient at supervising people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to sell their used items to other sports enthusiasts. I tailored their Florence business logo dsign along with an illustration which garners the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an Florence, South Carolina area farm it was actually developed for an investments broker, and this particular company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a graphic that projects self-confidence, effectiveness, and prosperity.

 Florence Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for ostensibly facing arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the 1st try.

Logo made for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the business owner to create a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.