Acute Care 360 ImageCo, Florence, South Carolina, SC,

ImageCo, Florence, South Carolina, SC,

Evolv Design logo designed by ImageCo, Florence, South Carolina, SC,

Red Panda Publishers logo designed by ImageCo, Florence, South Carolina, SC,

Florence, South Carolina, SC,

ImageCo, Florence, South Carolina, SC,
ImageCo, Florence, South Carolina, SC,

Mid Valley Pathology logo designed by ImageCo, Florence, South Carolina, SC,

FSA OK logo designed by ImageCo, Florence, South Carolina, SC,

Emerald Heights logo designed by ImageCo, Florence, South Carolina, SC,

Club Sapphire logo designed by ImageCo, Florence, South Carolina, SC,

Downtown Dogs logo designed by ImageCo, Florence, South Carolina, SC,

School board logo designed by ImageCo, Florence, South Carolina, SC,

Ferry Street Coffee Company logo designed by ImageCo, Florence, South Carolina, SC,

Stoney Forensic logo designed by ImageCo, Florence, South Carolina, SC,

Smart kernels logo designed by ImageCo, Florence, South Carolina, SC,

TIPS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency offers a money back guarantee try to keep in mind that they simply cannot refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be judged by the quality of their portfolio, if the work in their design portfolio doesn’t contain real life examples odds are they will never be able to produce a quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to reflect your personal vision for your organization. If a designer is not focused on realizing your vision, the thing they are really focused on is how soon they will get paid.

Florence LOGO DESIGN​

For over two decades ImageCo has been helping small business owners cultivate unforgettable brands. We have undertaken logo design work for farmers, educational institutions, diamond miners, party planners, coffee shops, retail stores, and virtually every other kind of business concern you can think of. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be employed as an electric sign. As a result of our sign first approach our identity designs can, and have been employed in everything from garment labels to billboards. Our sign first approach guarantees that our logos are just as successful whether they are used in television commercials or web apps, they are consistently identifiable, understood, and always remembered regardless of scale or function.

American Made ★ Design

The thing that really sets ImageCo apart from many of the design firms that you might have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to do, we perform ourselves. No matter the kind of project we undertake, brand identity design, web page, trade show exhibition, or commercial sign, we do not, and never will job out our customer’s projects to 3rd parties located outside the US. Whenever you contact us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your design project and dictates the conditions of how my customers and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Every new Florence business knows they require a logo, however few start ups thoroughly understand the pivotal role their organization’s logo will perform in their becoming successful, or precisely why one logo works more effectively than another. A logo design has an instant and lasting effect on the success of a company, select the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Florence businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a business logo must be enduring and will feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It is a verb as well as a noun, it is an identifying mark and also the act of marking something to ensure that it can be recognized, its origin comes from the brand branded onto livestock. Nowadays a brand signifies virtually anything with an objective, regardless of whether it be earnings or government agencies, a brand is an inherent aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a specific audience, it’s objective is to create a mental image that the audience will relate to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When someone states the names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals want those products. Brand image is why people purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the origin of a lot of branding companies you’ll discover that they are frequently rebranded marketing companies. When somebody says they are in advertising and marketing many people will likely have an idea about what they do. However when a person claims “I am in branding”… it simply seems more attractive, probably it’s because lots of people do not fully understand what it indicates to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that explains the visual components of a product or agency that affect perceptions. This primarily consists of the name, the logo design, the product packaging, the colors utilized however can likewise consist of audio, illumination, texture, signage, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a kind of visual design that helps form the image of a business, a product or an institution. Brand identity designers create logo designs, sign designs, packaging, and also collateral products such as cards, stationery, and also brochures. Some visual designers also develop websites and software interfaces. The crucial duty of a brand identity designer is to establish the visual cues and also an emotional tone with the objective of influencing activities, results as well as understandings.

select logos & signs

Retro logo style of a bike developed for a Florence coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an old section of town and hoped to project a retro atmosphere without coming across as stodgy or low energy. I fulfilled both tasks by developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and germs developed for Florence clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and outcomes of diseases, mainly the field of medicine which deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and more meaningful.

logo layout with a leaping environment-friendly frog developed for a household fun center in Florence.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - made for Florence traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the images they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Florence logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Florence logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family as well as with people that they don’t even know so as to get neutral opinions on the benefit of a concept. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo design understand how vital a logo design is for their organization so they are way more invested in the result. Every logo design job possesses it’s share of obstacles, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Florence publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most vital part of a published book due to the fact that it is ordinarily the first thing a person sees in the book store. With respect to a publisher, it’s the opportunity that they will likely ever get to spotlight their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many occurrences one of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was certainly a winner.

 Florence logo style used for advertising and also a tag design for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be vintage cases. For this business logo concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Florence, layout include an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects considering that it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo design created for a Florence hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related an atmosphere of tranquility and elegance for their new hair salon. I came up with a concept that didn’t go the obvious route of designing simply a stylized orchid but alternatively designed a logo design that suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a business logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the attention on the feeling that they wanted to forecast to their customers.

Arabian equine logo style produced for a horse ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo concept styled to manifest the unique physical traits of the Arabian kind of equines. With a distinctive head shape and high tail posture, the Arabian is one of the very most quite easily recognizable equine types in the world.

Las Cafe, A Florence Coffee shop logo layout a small restaurant, layout consists of a modified script typeface which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout consists of a customized manuscript typeface which hovers above a team of luxuriant lines and also dots.

Logo layout for a software designer the layout features and also legendary Florence component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the symbolism behind a business logo is just as important as how it brands the enterprise it represents.

Develop logo design developed for a Florenceinterior designer, style function a series of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Florence interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location inspections, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Florence, the characters for letter V and also A in center of the word progressed have actually been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Florence logo design job was performed for a management advisor that assists business leaders to become more efficient at handling people, expectations, and profitability.

A Florence business logo layout featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to market their pre-owned items to other sports enthusiasts.

I created their Florence business logo design along with an illustration that garners the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this Florence company logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Florence regional farm it was actually designed for a commodities broker, and this trademark was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projected assurance, success, and opulence.

 Florence Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for externally encountering arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the first try.

Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known Florence sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to design a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Electrical sign design for Florence restaurnat designed by Florence Sign Business
Florence logo design and brand identity design for Florence retailers
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,

Logo designed by ImageCo, Florence, South Carolina, SC,

Logo designed by ImageCo, Florence, South Carolina, SC,

Logo designed by ImageCo, Florence, South Carolina, SC,

Logo designed by ImageCo, Florence, South Carolina, SC,

Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,
Logo designed by ImageCo, Florence, South Carolina, SC,