Lexington Logo Design

Every new Lexington venture understands that they require a logo, however few new business owners entirely understand the pivotal role their business logo will make in their becoming successful, or exactly why one business logo performs more effectively than another. A logo design has an instant and long term impact on the growth of a business, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Lexington companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle produced for a Lexington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an old part of the town and hoped to project a retro atmosphere without appearing as uninteresting or low energy. I fulfilled both jobs by means of developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide as well as bacteria developed for Lexington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and effects of diseases, especially the branch of medicine that deals with the laboratory evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and much more unforgettable.

logo style with a leaping green frog created for a family members fun facility in Lexington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for Lexington traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t capture places or things but rather reveal emotional journeys by means of the pictures they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lexington logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Lexington logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he loved the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family as well as with other people that they don’t even know so as to get honest viewpoints on the value of a design. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that tend to hire an expert to create their logo comprehend how vital a logo is for their business so they are much more vested in the outcome. Every logo project has it’s allotment of obstacles, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Lexington book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most necessary part of a published book due to the fact that it is ordinarily the very first thing a person views in the book shop. For a publishing company, it’s the absolute best opportunity that they will likely ever have to spotlight their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases one of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was definitely a victory.

 Lexington logo layout used for advertising and marketing and also a tag layout for Vintage Instance includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be vintage cases. For this logo design I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Lexington, design include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo projects because it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a sense of contentment and elegance for their new hair salon. I created a design which didn’t go the obvious path of designing just a stylized orchid but rather delivered a logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is generally the wrong route and in this case, the design ended up not being about the flower but alternately laid the focus on the feeling that they wanted to forecast to their customers.

Arabian equine logo design developed for an equine cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind custom logo concept styled to illustrate the unique physical traits of the Arabian type of equines. With an unique head shape and high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the world.

Las Coffee shop logo style a small restaurant, layout contains a modified script font which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design consists of a customized manuscript typeface which hovers over a team of elaborate lines as well as dots.

Logo style for a software program programmer the layout attributes and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the meaning supporting a company logo is equally as important as how it serves the business it represents.

Develop logo style developed for a Lexington interior developer, layout function a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lexington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, site examinations, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have been customized to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lexington logo design assignment was undertaken for a management guide that enables business leaders to become more successful at supervising people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned equipment to other sports enthusiasts. I tailored their Lexington business logo dsign with an illustration which pulls in the interest of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really developed for an Lexington regional farm it was really developed for an investments broker, and this company was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projects self-assurance, effectiveness, and prosperity.
Logo developed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to produce a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.