Lexington, South Carolina Logo Design

Each and every new Lexington company understands that they require a logo, yet few new business owners fully grasp the pivotal role their business logo will perform in their success, or why one logo performs more effectively than another. A business logo has an immediate and sustaining impact on the financial success of a company, pick the correct one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Lexington, South Carolina companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be ageless and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bike produced for a Lexington, South Carolina coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an old section of the community and hoped to cast an old-fashioned tone without coming across as monotonous or low energy. I accomplished each of the tasks by means of developing a sign design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide as well as germs made for Lexington, South Carolina medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and consequences of diseases, especially the field of medicine which works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and much more meaningful.

logo style with a jumping eco-friendly frog made for a family enjoyable center in Lexington, South Carolina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and a tree - made for Lexington, South Carolina travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead project emotional experiences by means of the photos they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lexington logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Lexington logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get impartial point of views on the merit of a design. Fortunately, he discussed it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo design comprehend how important a logo design is for their business so they are much more vested in the result. Every logo job has it’s share of obstacles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Lexington, South Carolina book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most crucial part of a published book because it is in most cases the first thing a person sees in the book shop. With respect to a publishing company, it’s the absolute best opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances 1 of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of air travel and it was undoubtedly a victory.

 Lexington logo design made use of for advertising and also a tag style for Vintage Instance features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be antique cases. For this logo concept I strove to come up with a logo that had a fluid vintage feel to it and could be used for anything from a website to an insignia on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Lexington, South Carolina, style consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs due to the fact that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the very same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design features 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be understood.

Logo design developed for a hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a sense of tranquility and connection for their new hair salon. I came up with a design which didn’t go the obvious route of creating just a stylized orchid but instead designed a business logo which implied a flower in the formation of a swirl featured in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo is frequently the wrong path and in this case, the design ended up not being about the orchid but instead placed the emphasis on the emotion that they really wanted to forecast to their customers.

Arabian equine logo style developed for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand design fashioned to embody the unique physical traits of the Arabian kind of horses. With an identifiable head shape and higher tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the whole world.

Las Cafe logo style a little dining establishment, layout includes a changed manuscript font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout includes a changed manuscript font style which floats over a group of ornate lines as well as dots.

Logo layout for a software program developer the layout attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the significance behind a logo design is just as important as how it brands the organization it stands for.

Develop logo design developed for a Lexington, South Carolina indoor developer, layout attribute a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lexington, South Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lexington, South Carolina logo design project was undertaken for a leadership coach that enables business leaders to become more efficient at supervising people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used equipment to other sports enthusiasts. I designed their Lexington business logo dsign using a graphic that pulls in the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually produced for an Lexington, South Carolina regional farm it was really designed for an investments broker, and this logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a brand mark that projects trust, success, and affluence.

 Lexington Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for ostensibly facing arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Fortunately, in this case, I struck a bullseye with the 1st shot.

Logo design created for using an indicator for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to produce a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.