North Charleston Logo Design

Every new North Charleston venture understands that they need a logo, however few new business owners fully understand the vital role their business logo can play in their success, or exactly why one logo performs far better than another. A logo design has an instant and long-term effect on the prosperity of a company, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help North Charleston companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike created for a North Charleston coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older part of the town and wished to cast a retro vibe without appearing as uninteresting or low energy. I fulfilled each of the tasks by means of designing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and germs made for North Charleston clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, especially the branch of medicine that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and much more unforgettable.

logo design with a leaping eco-friendly frog developed for a household fun facility in North Charleston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - made for North Charleston travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot places or things but instead reveal emotional experiences through the photos they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  North Charleston logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 North Charleston logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family as well as with folks that they don’t actually know so as to get unbiased assessments on the value of a concept. Fortunately, he discussed it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that tend to hire an expert to create their logo design understand how essential a logo is for their organization so they are much more invested in the final result. Every logo job has it’s allotment of difficulties, but the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for North Charleston book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most necessary part of a published book given that it is usually the very first thing a person sees in the book shop. Regarding a publishing company, it’s the absolute best opportunity that they will ever get to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances 1 of the items consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was certainly a success.

 North Charleston logo design made use of for advertising and marketing and also a label style for Vintage Instance features an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this business logo concept I tried to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design created for an orthodontist in North Charleston, style include an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design projects considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design features 4 personalities surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo style produced for a hair style studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a spirit of ease and elegance for their new hair salon. I created a design which didn’t go the obvious route of designing just a stylized orchid but alternatively crafted a logo design that suggested a flower in the formation of a swirl blended into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is generally the wrong course and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they really wanted to project to their patrons.

Arabian steed logo layout produced for an equine ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo design fashioned to illustrate the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and higher tail posture, the Arabian is one of the highly quite easily recognizable equine types in the world.

Las Coffee shop logo style a little dining establishment, style includes a modified manuscript font which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style consists of a customized manuscript font style which hovers above a group of luxuriant lines and also dots.

Logo design for a software application designer the design attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the substance supporting a logo is just as important as how it brands the business it represents.

Develop logo layout produced for a North Charleston interior designer, design feature a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Charleston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in center of words progressed have actually been changed to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular North Charleston logo design assignment was performed for a leadership coach that helps business professionals to develop into more effective at handling people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their used goods to other sports enthusiasts. I created their North Charleston logo design dsign utilizing an illustration which garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually produced for an North Charleston regional farm it was really designed for a products broker, and this particular company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projected confidence, financial success, and luxury.
Logo design designed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to create a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.