Saint Andrews Logo Design

Every new Saint Andrews venture realizes that they need a logo, but few new business owners entirely grasp the key role their logo can play in their becoming successful, or precisely why one business logo functions better than another. A company logo has a critical and long-term influence on the financial success of a company, go with the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Saint Andrews companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle developed for a Saint Andrews coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older section of the town and really wanted to visualize a nostalgic atmosphere without appearing as boring or low energy. I accomplished each of the jobs by developing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscope slide and germs developed for Saint Andrews medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and consequences of diseases, mainly the branch of medicine which deals with the laboratory evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and a lot more meaningful.

logo style with a leaping green frog designed for a family fun facility in Saint Andrews.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - made for Saint Andrews travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but rather convey emotional journeys by means of the photos they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Saint Andrews logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Saint Andrews logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family members as well as with other people that they don’t even know so as to get impartial point of views on the merit of a design concept. Fortunately, he shared it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire an expert to create their business logo comprehend how vital a logo design is for their business so they are way more vested in the final result. Every logo project has it’s portion of obstacles, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Saint Andrews book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most essential part of a printed book since it is usually the first thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity that they will ever get to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases 1 of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was undoubtedly a victory.

 Saint Andrews logo layout utilized for marketing and a tag layout for Vintage Case includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be older cases. For this logo design I sought to come up with a logo that provided a fluid vintage feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Saint Andrews, design consist of an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs because it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the exact same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo includes 4 personalities startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo style produced for a hair layout studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried an atmosphere of ease and connection for their new hair studio. I created a concept that did not go the obvious path of making merely a stylized orchid but rather delivered a logo design which implied a flower in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is usually the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they wanted to transmit to their clients.

Arabian steed logo design produced for a horse cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo concept fashioned to symbolize the unique physical traits of the Arabian type of horses. By having an unique head form and high tail posture, the Arabian is one of the highly easily recognizable equine breeds in the entire world.

Las Coffee shop logo design a little dining establishment, layout includes a modified manuscript font which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design includes a modified script font which floats over a group of luxuriant lines and dots.

Logo design for a software program programmer the style functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the symbolism supporting a company logo is just as important as how it brands the business it represents.

Evolve logo design produced for a Saint Andrews interior developer, layout function a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Saint Andrews interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Saint Andrews logo design assignment was undertaken for a management coach that assists business professionals to develop into more effective at handling people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to market their previously owned products to other sports enthusiasts. I designed their Saint Andrews logo design dsign using an illustration which garners the interest of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually created for an Saint Andrews regional farm it was really designed for an investments broker, and this particular trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a graphic that projects assurance, financial success, and opulence.
Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to design a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.