Simpsonville Logo Design

Virtually every new Simpsonville company realizes that they need a logo, yet few new business owners fully are aware of the vital role their logo design will perform in their success, or the reason that one logo performs better than another. A logo has an immediate and long-term influence on the prosperity of a company, choose the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Simpsonville companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle produced for a Simpsonville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an older section of the city and really wanted to project an old-fashioned vibe without appearing as boring or low energy. I fulfilled the two jobs by developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and bacteria developed for Simpsonville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and outcomes of diseases, mainly the field of healthcare that deals with the clinical assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and much more meaningful.

logo layout with a jumping eco-friendly frog created for a family members enjoyable center in Simpsonville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - designed for Simpsonville travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but instead convey emotional journeys by means of the images they record. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with just words. I tried to do something the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Simpsonville logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Simpsonville logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family members as well as with individuals that they don’t actually know so as to get impartial assessments on the merit of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that have a tendency to hire an expert to create their logo recognize how important a logo is for their organization so they are much more vested in the result. Every logo job possesses it’s allotment of hurdles, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Simpsonville book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most critical part of a printed book because it is usually the very first thing a person sees in the book store. With respect to a publisher, it’s the most ideal opportunity they will likely ever have to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases one of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of flight and it was definitely a victory.

 Simpsonville logo layout made use of for advertising and a tag layout for Vintage Case includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be much older cases. For this business logo design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could be used for everything from a website to an insignia on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Simpsonville, layout include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo jobs because it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be understood.

Logo layout produced for a hair design workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed a feeling of ease and connection for their new hair studio. I came up with a design that did not go the obvious course of crafting just a stylized orchid but rather delivered a business logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they wanted to transmit to their customers.

Arabian horse logo design produced for an equine cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand concept styled to illustrate the unique physical traits of the Arabian kind of horses. By having a different head shape and very high tail posture, the Arabian is one of the most quite easily recognizable horse types in the whole world.

Las Coffee shop logo style a small restaurant, layout includes a modified script font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style includes a modified script typeface which hovers over a team of luxuriant lines and also dots.

Logo style for a software program designer the layout attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the symbolism behind a logo design is equally as important as how it serves the company it represents.

Progress logo style produced for a Simpsonville interior developer, design function a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Simpsonville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location assessments, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Simpsonville logo design project was completed for a management coach that assists business leaders to become more effective at overseeing people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their previously owned goods to other sports enthusiasts. I tailored their Simpsonville logo dsign with an image that garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Simpsonville area farm it was really developed for a commodities broker, and this company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a brand mark that projected esteem, financial success, and wealth.
Logo created for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to design a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.