Sumter Logo Design

Every new Sumter venture realizes that they are in need of a logo, yet few new business owners thoroughly recognize the essential role their business logo will take in their success, or the reason that one logo functions better than another. A logo has a critical and lasting effect on the prosperity of a business, choose the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Sumter businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike produced for a Sumter coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an old part of the area and really wanted to project a nostalgic vibe without appearing as boring or low energy. I achieved both tasks by means of developing a sign design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and bacteria created for Sumter clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and outcomes of diseases, mainly the branch of medicine which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and even more unforgettable.

logo design with a leaping eco-friendly frog designed for a family fun facility in Sumter.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, and a tree - designed for Sumter travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather convey emotional experiences by means of the images they capture. The idea behind this logo concept was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Sumter logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Sumter logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the benefit of a design concept. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo realize how important a logo design is for their organization so they are way more invested in the outcome. Every logo project has it’s portion of challenges, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Sumter publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most important part of a printed book due to the fact that it is in most cases the initial thing a person sees in the bookstore. Regarding a publisher, it’s the optimal opportunity they will ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many instances one of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was certainly a winner.

 Sumter logo design utilized for advertising and a label design for Vintage Case features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be vintage cases. For this custom logo concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Sumter, design include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo projects considering that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo includes 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried a sense of relaxation and class for their new hair salon. I created a design that didn’t go the obvious path of making simply a stylized orchid but rather delivered a logo design that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is generally the wrong path and in this case, the design ended up not being about the flower but instead placed the emphasis on the perception that they really wanted to transmit to their customers.

Arabian horse logo design produced for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind organization logo design fashioned to epitomize the unique physical traits of the Arabian type of equines. By having an unique head shape and very high tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the entire world.

Las Cafe logo style a tiny dining establishment, style contains a modified manuscript font which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design consists of a changed script font which floats over a team of ornate lines and also dots.

Logo design for a software designer the design features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the significance behind a logo is just as important as how it brands the enterprise it represents.

Evolve logo layout developed for a Sumter indoor developer, layout function a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sumter interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, site examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sumter logo design assignment was undertaken for a management coach that assists business professionals to become more successful at managing people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell their used goods to other sports enthusiasts. I tailored their Sumter logo design dsign with an image which garners the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really designed for an Sumter regional farm it was actually designed for a commodities broker, and this company was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projects esteem, effectiveness, and affluence.
Logo developed for the use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to produce a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.