Sumter, South Carolina Logo Design

Nearly every new Sumter venture understands that they are in need of a logo, but few entrepreneurs fully understand the key role their logo will make in their financial success, or exactly why one logo design works better than another. A logo has an immediate and lasting impact on the growth of a business, select the right one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Sumter, South Carolina companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Sumter, South Carolina coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an older part of the community and hoped to cast a retro vibe without coming across as uninteresting or low energy. I accomplished both tasks by means of designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscope slide and also bacteria designed for Sumter, South Carolina clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and consequences of diseases, mainly the field of healthcare which works with the clinical examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and a lot more meaningful.

logo style with a jumping green frog made for a family members enjoyable center in Sumter, South Carolina.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - designed for Sumter, South Carolina travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but rather reveal emotional experiences by means of the pictures they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Sumter logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Sumter logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get neutral viewpoints on the benefit of a design concept. Fortunately, he talked about it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that tend to hire a professional to create their business logo recognize how crucial a logo is for their company so they are much more vested in the end result. Every logo project possesses it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Sumter, South Carolina book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most necessary part of a published book given that it is usually the very first thing a person sees in the bookstore. With respect to a publishing company, it’s the optimal opportunity that they will ever have to spotlight their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many instances 1 of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a spirit of air travel and it was undoubtedly a success.

 Sumter logo style used for advertising as well as a label design for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be much older cases. For this custom logo design I tried to come up with a logo that had a fluid retro feel to it and could be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Sumter, South Carolina, design consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo projects considering that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the very same way dentists do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design includes 4 characters startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a feeling of contentment and class for their new hair salon. I created a design which did not go the obvious route of creating merely a stylized orchid but alternatively crafted a company logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they wanted to project to their patrons.

Arabian steed logo layout produced for an equine ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo concept fashioned to illustrate the unique physical traits of the Arabian breed of equines. With a distinctive head shape and high tail posture, the Arabian is one of the most quite easily identifiable equine breeds in the world.

Las Coffee shop logo layout a little dining establishment, layout consists of a changed manuscript font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout contains a customized script typeface which floats above a group of elaborate lines as well as dots.

Logo design for a software program programmer the design features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the significance supporting a logo design is equally as important as how it brands the organization it represents.

Develop logo style produced for a Sumter, South Carolina indoor designer, design function a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sumter, South Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sumter, South Carolina logo design job was undertaken for a leadership advisor that aids business professionals to develop into more successful at overseeing people, expectations, and profitability.
A logo style including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to market their pre-owned items to other sports enthusiasts. I designed their Sumter business logo dsign with an illustration which captures the interest of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually developed for an Sumter, South Carolina regional farm it was actually devised for a commodities broker, and this particular logo design was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a brand mark that projects trust, success, and luxury.

 Sumter Logo design for a nonprofit, Transforming Point Solutions - the logo style feature for externally encountering arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first try.

Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to design a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.