West Columbia Logo Design

Virtually every new West Columbia business knows they are in need of a logo, however few entrepreneurs entirely are aware of the pivotal role their logo design will make in their financial success, or exactly why one business logo performs more effectively than another. A business logo has an immediate and long-term effect on the prosperity of a company, go with the right one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help West Columbia businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike created for a West Columbia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an old part of the city and hoped to project a retro atmosphere without coming across as boring or low energy. I fulfilled the two tasks by designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and bacteria created for West Columbia medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, especially the field of healthcare which deals with the clinical assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and a lot more meaningful.

logo style with a leaping environment-friendly frog created for a family members fun center in West Columbia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - created for West Columbia travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead project emotional experiences by means of the photos they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  West Columbia logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 West Columbia logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get honest assessments on the worthiness of a concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to design their business logo understand how crucial a logo design is for their organization so they are much more invested in the result. Every logo design job possesses it’s allotment of challenges, however the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for West Columbia book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it is the most crucial part of a published book since it is usually the first thing a person views in the book store. For a publisher, it’s the optimal opportunity they will ever get to spotlight their label and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences one of the traits people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was surely a winner.

 West Columbia logo style utilized for advertising and a tag style for Vintage Instance features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be much older cases. For this custom logo concept I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in West Columbia, style include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo style developed for a hair layout workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed a spirit of ease and connection for their new hair salon. I created a design that did not go the obvious direction of making simply a stylized orchid but instead delivered a business logo that implied a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is generally the incorrect route and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they really wanted to transmit to their clients.

Arabian steed logo design created for a horse cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original brand concept fashioned to illustrate the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the very most quite easily recognizable horse types in the entire world.

Las Coffee shop logo layout a small restaurant, design includes a changed script font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout contains a changed script font style which hovers over a team of ornate lines and also dots.

Logo layout for a software program developer the design features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the substance behind a company logo is just as important as how it brands the organization it represents.

Evolve logo layout developed for a West Columbia interior designer, layout function a collection of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Columbia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have been customized to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Columbia logo design assignment was carried out for a management guide that aids business leaders to develop into more efficient at handling people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell off their used equipment to other sports enthusiasts. I designed their West Columbia business logo dsign along with an illustration that garners the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really created for an West Columbia regional farm it was in reality created for an investments broker, and this creative logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projected trust, success, and wealth.
Logo created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to produce a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.