South Dakota Logo Design

Each and every new South Dakota organization knows they are in need of a logo, yet few entrepreneurs thoroughly comprehend the vital role their logo design will perform in their success, or exactly why one logo design functions more effectively than another. A business logo has an instant and long term impact on the success of a business, go with the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life span of a business.

The logos featured in the ImageCo portfolio help South Dakota businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not demand consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo must be enduring and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a South Dakota coffee cafe and also a coffee roaster.

Ferry Street Coffee Company

This budding coffee roaster and bistro were opening in an old section of the community and wanted to cast a retro tone without coming across as uninteresting or low energy. I fulfilled both tasks by means of designing a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide and also germs made for South Dakota clinical center.

Mid-Valley Pathology | Logo Design Project

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, especially the field of healthcare which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and a lot more memorable.

logo style with a leaping environment-friendly frog developed for a household fun center in South Dakota.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - developed for South Dakota traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead convey emotional experiences by means of the pictures they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  South Dakota logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 South Dakota logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design Project

The majority of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and family as well as with folks that they don’t even know so as to get unprejudiced viewpoints on the merit of a concept. Fortunately, he talked about it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world because the people that tend to hire a professional to design their business logo realize how crucial a logo is for their company so they are way more vested in the final result. Every logo design job has it’s allotment of difficulties, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for South Dakota book author

Red Panda Publishers | Logo Design Project

The book spine is a cramped slice of real estate to work with, yet it really is the most critical part of a published book since it is usually the initial thing a person sees in the book shop. Regarding a publisher, it’s the optimal opportunity they will ever have to spotlight their product and get their logo design in front of the individuals that shop for actual books. This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design Project

Airlines arrive and go yet it seems that in many instances one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to confering a good sense of airline flight and it was undoubtedly a winner.

 South Dakota logo design made use of for advertising as well as a tag layout for Vintage Instance includes an antiquated font style style.

Vintage Case | Logo Design Project

Vintage case specialized in brand-new cases for musical instruments, that appeared to be antique cases. For this custom logo concept I attempted to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in South Dakota, layout include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design Project

Dental care business logos can be one of the most challenging and difficult logo design jobs due to the fact that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the very same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry. I actually really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on. Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.
William McNally logo developed for a family nonprofit, the logo design includes 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate. The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.
Logo design produced for a hair layout workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a sense of peace and class for their new hair studio. I created a design that didn’t go the obvious path of creating just a stylized orchid but rather designed a company logo which suggested a flower in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a business logo is more often than not the wrong course and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they wanted to forecast to their clients.
Arabian steed logo style developed for a steed ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design Project

ImageCo designed an original creative logo design tailored to embody the unique physical traits of the Arabian type of equines. With an identifiable head form and higher tail posture, the Arabian is one of the very most immediately identifiable equine lineages in the world.
Las Cafe logo design a tiny dining establishment, layout consists of a modified script font which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design Project

Las Cafe logo style a tiny dining establishment, layout contains a customized script typeface which floats over a team of luxuriant lines and dots.

Logo layout for a software application programmer the style attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the meaning behind a business logo is equally as important as how it serves the business it represents.

Advance logo layout produced for a South Dakota interior developer, style feature a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design Project

Evolv Design is a South Dakota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have been customized to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular South Dakota logo design project was carried out for a management coach that aids business professionals to develop into more efficient at handling people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their secondhand equipment to other sports enthusiasts.

I tailored their South Dakota business logo design utilizing an illustration which garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design

The MQ farms emblem concept wasn’t really created for an South Dakota area farm it was really devised for a products broker, and this business logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce an identity that projects self-confidence, financial success, and affluence.

 South Dakota Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for externally encountering arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Luckily, in this instance, I struck a bullseye with the first shot.

Logo created for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Branding

I have created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to create a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.