Aberdeen Logo Design

Nearly every new Aberdeen company knows they need a logo, yet few new business owners entirely grasp the crucial role their logo design will play in their success, or why one business logo works more effectively than another. A logo design has an immediate and sustaining influence on the financial success of a business, select the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Aberdeen companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo should be lasting and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bike created for a Aberdeen coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an old section of the city and wanted to project a nostalgic feel without appearing as boring or low energy. I accomplished each of the tasks by developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also germs developed for Aberdeen medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and outcomes of diseases, mainly the field of medicine that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo design with a leaping eco-friendly frog made for a family enjoyable facility in Aberdeen.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - created for Aberdeen travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but instead communicate emotional experiences through the photos they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Aberdeen logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Aberdeen logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased point of views on the merit of a design. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world because the people that tend to hire an expert to design their logo comprehend how important a logo design is for their company so they are way more invested in the outcome. Every logo job possesses it’s share of hurdles, however the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Aberdeen book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most necessary part of a published book considering that it is usually the initial thing a person views in the bookstore. With respect to a publisher, it’s the absolute best opportunity they will ever get to spotlight their label and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences 1 of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was certainly a success.

 Aberdeen logo layout utilized for advertising and marketing and also a tag layout for Vintage Situation features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be much older cases. For this logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in Aberdeen, layout include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects because it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the very same way dentists do every one of their logo designs would be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that projected a spirit of ease and class for their new hair salon. I came up with a concept which did not go the obvious direction of making just a stylized orchid but rather delivered a business logo that suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is generally the wrong route and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they wanted to project to their patrons.

Arabian horse logo design created for an equine cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo design tailored to manifest the unique physical traits of the Arabian breed of equines. With an identifiable head form and very high tail posture, the Arabian is one of the very most quite easily identifiable horse breeds in the entire world.

Las Coffee shop logo layout a little dining establishment, design contains a modified script typeface which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design consists of a customized script font style which hovers above a team of luxuriant lines and dots.

Logo style for a software application developer the layout features as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the meaning behind a business logo is just as important as how it serves the enterprise it stands for.

Develop logo layout developed for a Aberdeen interior developer, layout feature a collection of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Aberdeen interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Aberdeen logo design project was done for a management guide that helps business professionals to become more successful at handling people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned products to other sports enthusiasts. I created their Aberdeen logo dsign along with an illustration which garners the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really created for an Aberdeen area farm it was actually designed for an investments broker, and this particular company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate an identity that projected esteem, financial success, and prosperity.
Logo developed for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to produce a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.