Acute Care 360 ImageCo, Brookings, South Dakota, SD,

ImageCo, Brookings, South Dakota, SD,

Evolv Design logo designed by ImageCo, Brookings, South Dakota, SD,

Red Panda Publishers logo designed by ImageCo, Brookings, South Dakota, SD,

Brookings, South Dakota, SD,

ImageCo, Brookings, South Dakota, SD,
ImageCo, Brookings, South Dakota, SD,

Mid Valley Pathology logo designed by ImageCo, Brookings, South Dakota, SD,

FSA OK logo designed by ImageCo, Brookings, South Dakota, SD,

Emerald Heights logo designed by ImageCo, Brookings, South Dakota, SD,

Club Sapphire logo designed by ImageCo, Brookings, South Dakota, SD,

Downtown Dogs logo designed by ImageCo, Brookings, South Dakota, SD,

School board logo designed by ImageCo, Brookings, South Dakota, SD,

Ferry Street Coffee Company logo designed by ImageCo, Brookings, South Dakota, SD,

Stoney Forensic logo designed by ImageCo, Brookings, South Dakota, SD,

Smart kernels logo designed by ImageCo, Brookings, South Dakota, SD,

POINTERS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to keep in mind that they simply cannot refund the time you commit which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be determined from the quality of their design work, if the work in their portfolio does not feature real life samples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to reflect your unique vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

Brookings LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs develop notable brands. We have done brand design work for farmers, universities, diamond miners, wedding singers, coffee roasters, retail stores, and practically every other kind of business you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be utilized as an electrical sign. Because of our sign first strategy our identity designs can, and have been employed in everything from clothing labels to billboards. Our sign first technique ensures that our logo designs are just as successful whether they are used in TV commercials or website apps, they are consistently recognizable, understood, and remembered no matter of size or function.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design companies that you might possibly have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to do, we do ourselves. Irrespective of the type of project we take on, logo, website design, trade show exhibit, or electric sign, we do not, and never will job-out our client’s projects to contractors based outside the United States. Whenever you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and imposes the conditions of how my customers and I conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

Virtually every new Brookings business realizes that they require a logo, but few start ups entirely comprehend the pivotal role their business logo will play in their success, or why one logo functions more effectively than another. A logo design has an immediate and lasting effect on the growth of a company, pick the right one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Brookings companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from clothing labels to store signs a scalable business logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they represent.
  5. Relevance: a logo design must be ageless and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It is a verb as well as a noun, it’s an identifying mark and also the act of denoting something to ensure that it could be recognized, its genesis comes from the mark branded onto animals. These days a brand represents practically anything with an intention, regardless if it be revenue or political parties, a brand is an innate aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s goal is to develop an image that the target market can identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody mentions the brand names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes people buy those products. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you reflect on the history of the majority of branding companies you’ll discover that they are often re-branded marketing companies. When a person claims they are in advertising lots of people will likely have an idea about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps shape the perception of a firm, a product or a business. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral material such as business cards, stationery, and also pamphlets. Some identity designers also design web sites and user interfaces. The essential duty of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of affecting activities, outcomes and understandings.

Featured signs/logos

Retro logo style of a bicycle produced for a Brookings coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an old part of the area and wanted to visualize an old-fashioned tone without appearing as stodgy or low energy. I achieved both tasks by designing a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide and germs made for Brookings clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and effects of diseases, especially the field of medicine which works with the clinical examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and even more meaningful.

logo style with a leaping eco-friendly frog developed for a family members enjoyable center in Brookings.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - created for Brookings travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot places or things but instead convey emotional experiences by means of the images they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Brookings logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Brookings logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get impartial opinions on the value of a design. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo design recognize how essential a logo design is for their company so they are much more vested in the final result. Every logo design project has it’s allotment of difficulties, but the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Brookings book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most crucial part of a published book due to the fact that it is usually the very first thing a person views in the book store. With respect to a publishing company, it’s the opportunity they will likely ever have to promote their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances one of the traits folks usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was definitely a winner.

 Brookings logo design made use of for advertising and marketing as well as a tag design for Vintage Case features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be much older cases. For this logo concept I sought to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Brookings, layout include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects considering that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design features 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how people should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo style developed for a Brookings hair design workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that carried a sense of contentment and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of creating just a stylized orchid but rather designed a company logo that suggested a flower in the pattern of a swirl blended into the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they wanted to forecast to their patrons.

Arabian horse logo design developed for a horse ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique logo concept fashioned to embody the unique physical traits of the Arabian kind of equines. With an unique head shape and very high tail carriage, the Arabian is one of the very most easily identifiable horse breeds in the world.

Las Cafe, A Brookings Coffee shop logo style a little restaurant, layout contains a modified manuscript font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design includes a changed manuscript typeface which floats over a team of elaborate lines and dots.

Logo design for a software programmer the layout functions as well as renowned Brookings aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the meaning supporting a company logo is just as important as how it serves the company it represents.

Advance logo layout developed for a Brookingsindoor developer, style function a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brookings interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Brookings, the characters for letter V as well as A in middle of the word progressed have been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Brookings logo design project was completed for a leadership consultant that aids business professionals to develop into more effective at overseeing people, expectations, and profitability.

A Brookings business logo design featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to sell off their used products to other sports enthusiasts.

I designed their Brookings business logo design utilizing a graphic which captures the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Brookings company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually created for an Brookings regional farm it was in reality designed for an investments broker, and this particular brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a graphic that projects trust, effectiveness, and luxury.

 Brookings Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for externally dealing with arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where the target is. Luckily, in this case, I hit a bullseye with the first go.

Logo design developed for using a sign for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a renowned Brookings sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to produce a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Electrical sign design for Brookings restaurnat designed by Brookings Sign Company
Brookings logo design and brand identity design for Brookings businesses
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,

Logo designed by ImageCo, Brookings, South Dakota, SD,

Logo designed by ImageCo, Brookings, South Dakota, SD,

Logo designed by ImageCo, Brookings, South Dakota, SD,

Logo designed by ImageCo, Brookings, South Dakota, SD,

Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,
Logo designed by ImageCo, Brookings, South Dakota, SD,