Acute Care 360 ImageCo, Sioux Falls, South Dakota, SD,

ImageCo, Sioux Falls, South Dakota, SD,

Evolv Design logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Red Panda Publishers logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Sioux Falls, South Dakota, SD,

ImageCo, Sioux Falls, South Dakota, SD,
ImageCo, Sioux Falls, South Dakota, SD,

Mid Valley Pathology logo designed by ImageCo, Sioux Falls, South Dakota, SD,

FSA OK logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Emerald Heights logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Club Sapphire logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Downtown Dogs logo designed by ImageCo, Sioux Falls, South Dakota, SD,

School board logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Ferry Street Coffee Company logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Stoney Forensic logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Smart kernels logo designed by ImageCo, Sioux Falls, South Dakota, SD,

POINTERS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to remember that they can not refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a designer can only be determined from the quality of their portfolio, if the work in their design portfolio doesn’t contain real world examples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s goal is to mirror your personal vision for your organization. If a designer is not focused on fulfilling your vision, the thing they are really focused on is how fast they will get paid.

Sioux Falls LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs cultivate memorable brand identities. We have done branding work for farmers, schools, heart surgeons, wedding singers, coffee shops, retailers, and virtually every other kind of business concern you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be used as an electrical sign. As a result of our sign first method our designs can, and have been used in everything from clothing labels to neon signs. Our sign first approach guarantees that our logos are just as successful whether they are used in TV commercials or web applications, they are consistently recognizable, understood, and always remembered no matter of size or application.

American Made ★ Design

The one difference which really sets ImageCo apart from many of the design firms that you probably have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to perform, we perform ourselves. Irrespective of the type of design project we accept, business logo, website design, trade show banners, or commercial sign, we do not, and never will contract out our client’s projects to agencies based outside the US. Whenever you contact us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and dictates the conditions of how we conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Nearly every new Sioux Falls organization understands that they need a logo, yet few new business owners fully realize the vital role their business logo will make in their financial success, or exactly why one logo design functions more effectively than another. A business logo has a critical and long-term effect on the financial success of a company, pick the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Sioux Falls companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be understood in just a glimpse.
  2. Scalability: from label to store signs a scalable logo will stay legible and equally emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a company logo must be enduring and will feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark and also the act of noting something to make sure that it could be recognized, its origin comes from the brand burned onto livestock. These days a brand signifies virtually anything with an intention, regardless of whether it be profit or political parties, a brand is an inherent aspect of specifying the value of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target market, it’s goal is to develop an image that the target market will likely identify with.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When somebody mentions the names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those products. Brand image is why individuals get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the origin of most branding firms you’ll find that they are frequently rebranded marketing agencies. When someone claims they are in advertising and marketing most people will likely have a preconceived notion about what they do. But when somebody claims “I’m in branding”… it simply sounds more attractive, probably it’s due to the fact that the majority of people don’t recognize what it indicates to be in branding so it comes off as more mysterious and attractive.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or agency that influence understandings. This largely consists of the name, the logo, the packaging, the different colors used yet can likewise consist of sound, lights, texture, signage, actually anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design which helps shape the image of a firm, a product or an organization. Brand identity designers create logo designs, signage designs, packaging, as well as collateral material such as business cards, stationery, as well as sales brochures. Some identity designers also build websites and software interfaces. The essential role of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of affecting actions, results and understandings.

select SIGNS & LOGOS

Retro logo design of a bike produced for a Sioux Falls coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an older part of the town and really wanted to cast a vintage feel without coming across as stodgy or low energy. I fulfilled both of these jobs by creating a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscope slide and also bacteria developed for Sioux Falls clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and consequences of diseases, especially the field of medicine which deals with the laboratory evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and more memorable.

logo design with a jumping eco-friendly frog made for a household enjoyable facility in Sioux Falls.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - developed for Sioux Falls traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but instead convey emotional experiences through the photos they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sioux Falls logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Sioux Falls logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, even though he loved the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get neutral point of views on the merit of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire a professional to create their logo realize how important a logo design is for their company so they are much more vested in the outcome. Every logo job has it’s allotment of obstacles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Sioux Falls publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most vital part of a printed book considering that it is ordinarily the very first thing a person sees in the book shop. Concerning a publisher, it’s the most ideal opportunity they will ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances one of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was surely a victory.

 Sioux Falls logo layout made use of for advertising as well as a label design for Vintage Situation includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be vintage cases. For this brand design I tried to come up with a logo that offered a fluid retro feel to it and could be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Sioux Falls, design consist of an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo jobs considering that it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 characters staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain how individuals should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo style developed for a Sioux Falls hair layout workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed a sense of simplicity and connection for their new hair studio. I created a concept which did not go the obvious course of making simply a stylized orchid but alternatively delivered a logo that suggested a flower in the formation of a swirl integrated into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a business logo is generally the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they really wanted to transmit to their patrons.

Arabian horse logo design produced for an equine ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand concept tailored to illustrate the unique physical traits of the Arabian kind of horses. By having a different head form and high tail carriage, the Arabian is one of the highly immediately identifiable equine breeds in the world.

Las Cafe, A Sioux Falls Coffee shop logo style a tiny dining establishment, design includes a changed manuscript font style which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style contains a modified manuscript font style which hovers above a team of elaborate lines and also dots.

Logo style for a software application designer the design functions as well as famous Sioux Falls element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the symbolism supporting a logo design is equally as important as how it serves the organization it represents.

Advance logo design developed for a Sioux Fallsindoor developer, layout function a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sioux Falls interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Sioux Falls, the characters for letter V and A in middle of words advanced have been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sioux Falls logo design job was undertaken for a management expert that helps business professionals to become more efficient at supervising people, expectations, and productivity.

A Sioux Falls business logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to sell their previously owned equipment to other sports enthusiasts.

I tailored their Sioux Falls business logo design with a graphic that garners the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Sioux Falls company logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually composed for an Sioux Falls area farm it was actually developed for an investments broker, and this particular creative logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a graphic that projected esteem, financial success, and affluence.

 Sioux Falls Logo design for a nonprofit, Transforming Point Solutions - the logo style feature for ostensibly facing arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Fortunately, in this particular case, I hit a bullseye with the 1st go.

Logo design developed for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known Sioux Falls sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to develop a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Electrical sign design for Sioux Falls restaurnat designed by Sioux Falls Sign Shop
Sioux Falls logo design and brand identity design for Sioux Falls companies
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Logo designed by ImageCo, Sioux Falls, South Dakota, SD,

Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,
Logo designed by ImageCo, Sioux Falls, South Dakota, SD,