Sioux Falls, South Dakota Logo Design

Every new Sioux Falls business knows they need a logo, yet few entrepreneurs thoroughly understand the essential role their logo can take in their financial success, or the reason that one business logo performs far better than another. A logo has a critical and long-term effect on the prosperity of a company, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Sioux Falls, South Dakota companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Sioux Falls, South Dakota coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old part of the town and wished to project a vintage atmosphere without appearing as monotonous or low energy. I fulfilled the two jobs by means of creating a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide and bacteria designed for Sioux Falls, South Dakota clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, mainly the field of healthcare that deals with the clinical examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog developed for a family members fun facility in Sioux Falls, South Dakota.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, as well as a tree - developed for Sioux Falls, South Dakota travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the photos they capture. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Sioux Falls logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Sioux Falls logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unbiased judgements on the merit of a concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that tend to hire a professional to design their business logo recognize how crucial a logo is for their company so they are way more invested in the result. Every logo project possesses it’s share of difficulties, but the largest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Sioux Falls, South Dakota publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most necessary part of a printed book given that it is often the very first thing a person views in the book shop. With regard to a publisher, it’s the best opportunity they will ever have to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases 1 of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to confering a good sense of air travel and it was certainly a victory.

 Sioux Falls logo style used for marketing and a label layout for Vintage Situation features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be vintage cases. For this brand design I strove to come up with a logo that had a fluid old style feel to it and could be used for anything from a web site to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Sioux Falls, South Dakota, style consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs because it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really really love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo features 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how people should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo layout developed for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that related a feeling of relaxation and class for their new hair studio. I created a design that didn’t go the obvious course of creating simply a stylized orchid but rather designed a company logo that implied a flower in the formation of a swirl incorporated into the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a company logo is generally the wrong direction and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they wanted to project to their patrons.

Arabian steed logo style developed for an equine ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo design fashioned to illustrate the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and higher tail carriage, the Arabian is one of the very most immediately identifiable horse types in the whole world.

Las Cafe logo design a tiny dining establishment, layout includes a modified script font which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout includes a changed script font style which hovers above a team of elaborate lines as well as dots.

Logo layout for a software programmer the design functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the significance supporting a company logo is equally as important as how it brands the business it represents.

Evolve logo style produced for a Sioux Falls, South Dakota indoor designer, design attribute a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sioux Falls, South Dakota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have been modified to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sioux Falls, South Dakota logo design project was undertaken for a management guide that assists business leaders to develop into more efficient at supervising people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to market their secondhand products to other sports enthusiasts. I tailored their Sioux Falls logo dsign with an image that garners the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an Sioux Falls, South Dakota area farm it was really designed for a commodities broker, and this particular brand was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a image that projected self-confidence, financial success, and luxury.

 Sioux Falls Logo design for a nonprofit, Turning Point Solutions - the logo style function for outwardly encountering arrow as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Luckily, in this instance, I struck a bullseye with the first go.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.