Sioux Falls Logo Design

Every new Sioux Falls venture realizes that they are in need of a logo, but few entrepreneurs thoroughly are aware of the vital role their logo design will make in their financial success, or why one business logo works far better than another. A company logo has an instant and lasting effect on the financial success of a business, go with the correct one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Sioux Falls companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be enduring and should feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike created for a Sioux Falls coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an older part of the city and hoped to project a nostalgic vibe without coming across as stodgy or low energy. I fulfilled each of the jobs via developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also bacteria created for Sioux Falls clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and consequences of diseases, especially the field of healthcare that deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more attention grabbing and more memorable.

logo layout with a leaping environment-friendly frog designed for a family fun facility in Sioux Falls.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - created for Sioux Falls travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead project emotional experiences by means of the photos they capture. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of almost all good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I attempted to do something very similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Sioux Falls logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Sioux Falls logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced point of views on the merit of a design concept. Fortunately, he discussed it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world because the people that tend to hire a professional to design their business logo comprehend how vital a logo is for their business so they are much more invested in the final result. Every logo design project possesses it’s portion of challenges, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Sioux Falls publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most critical part of a published book considering that it is often the first thing a person views in the bookstore. Regarding a publishing company, it’s the absolute best opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances one of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was surely a victory.

 Sioux Falls logo design utilized for advertising and marketing and a label style for Vintage Situation features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be much older cases. For this logo design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could be used for anything from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo design created for an orthodontist in Sioux Falls, style include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design projects because it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be comprehended.

Logo design developed for a hair style studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated a spirit of tranquility and elegance for their new hair studio. I created a concept that didn’t go the obvious route of making merely a stylized orchid but rather crafted a logo design that implied an orchid in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo design is generally the wrong course and in this case, the design ended up not being about the orchid but instead put the importance on the perception that they wanted to forecast to their customers.

Arabian horse logo style developed for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo concept fashioned to embody the unique physical traits of the Arabian breed of equines. With an identifiable head form and very high tail posture, the Arabian is one of the most quite easily recognizable horse lineages in the whole world.

Las Cafe logo design a tiny restaurant, design consists of a changed manuscript font style which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style consists of a changed manuscript font style which floats over a team of ornate lines and also dots.

Logo style for a software program designer the style functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the substance supporting a logo design is just as important as how it serves the organization it represents.

Evolve logo layout created for a Sioux Falls indoor designer, design attribute a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sioux Falls interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sioux Falls logo design project was undertaken for a leadership coach that assists business leaders to develop into more effective at handling people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to sell their pre-owned products to other sports enthusiasts. I tailored their Sioux Falls logo design dsign utilizing an illustration which garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really produced for an Sioux Falls regional farm it was actually developed for an investments broker, and this business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a graphic that projects trust, financial success, and wealth.
Logo design made for using an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.