Watertown Logo Design

Nearly every new Watertown venture knows they need a logo, however few new business owners entirely grasp the key role their organization logo will play in their becoming successful, or precisely why one logo design works far better than another. A business logo has an instant and lasting effect on the success of a company, select the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Watertown companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand deliberation, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike developed for a Watertown coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an older part of town and wished to cast a retro atmosphere without coming across as monotonous or low energy. I achieved both tasks by means of designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and germs developed for Watertown clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and consequences of diseases, especially the branch of medicine that deals with the clinical examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and a lot more unforgettable.

logo layout with a leaping environment-friendly frog developed for a household enjoyable facility in Watertown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - made for Watertown travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but instead communicate emotional experiences by means of the pictures they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Watertown logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Watertown logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get objective judgements on the merit of a concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo recognize how essential a logo is for their organization so they are much more invested in the result. Every logo design project possesses it’s portion of difficulties, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Watertown publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most important part of a published book considering that it is in most cases the initial thing a person views in the book store. For a publisher, it’s the absolute best opportunity that they will ever get to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances one of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of airline flight and it was definitely a winner.

 Watertown logo style made use of for advertising and marketing as well as a label design for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be vintage cases. For this logo design I strove to come up with a logo that provided a fluid retro feel to it and could easily be used for every thing from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Watertown, style include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs due to the fact that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo style created for a hair design workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed an atmosphere of ease and elegance for their new hair salon. I created a design which didn’t go the obvious route of creating merely a stylized orchid but alternatively created a company logo which implied a flower in the pattern of a swirl featured into the letter O in the title and by placing attention on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in designing a company logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately put the attention on the perception that they wanted to transmit to their clients.

Arabian horse logo layout developed for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype design customized to embody the unique physical traits of the Arabian kind of horses. With a distinctive head form and high tail posture, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Cafe logo style a little restaurant, layout contains a changed script typeface which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout includes a customized manuscript font which floats over a group of luxuriant lines and also dots.

Logo design for a software application programmer the style functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the substance supporting a logo design is equally as important as how it brands the business it represents.

Evolve logo style developed for a Watertown indoor developer, design function a collection of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Watertown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location examinations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have actually been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Watertown logo design project was completed for a management advisor that enables business professionals to become more successful at handling people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their previously owned goods to other sports enthusiasts. I tailored their Watertown logo dsign using a graphic that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Watertown area farm it was in reality created for a products broker, and this particular creative logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make an identity that projected assurance, success, and affluence.
Logo designed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.