Watertown, South Dakota Logo Design

Nearly every new Watertown business understands that they require a logo, yet few entrepreneurs fully realize the vital role their business logo will perform in their becoming successful, or precisely why one logo performs far better than another. A logo design has an instant and lasting influence on the prosperity of a business, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a business.

The logos presented in the ImageCo portfolio help Watertown, South Dakota companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from labels to billboards a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be lasting and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo style of a bike produced for a Watertown, South Dakota coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening in an old section of the community and wanted to visualize a retro atmosphere without coming across as uninteresting or low energy. I accomplished each of the jobs by means of creating a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscope slide and bacteria designed for Watertown, South Dakota medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and outcomes of diseases, mainly the field of healthcare that works with the clinical examination of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and much more memorable.

logo design with a jumping environment-friendly frog made for a household enjoyable center in Watertown, South Dakota.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - developed for Watertown, South Dakota traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot locations or things but instead communicate emotional journeys by means of the images they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Watertown logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Watertown logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, even though he liked the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family as well as with folks that they don’t even know so as to get honest point of views on the benefit of a design. Fortunately, he talked about it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to create their business logo recognize how crucial a logo is for their organization so they are way more vested in the end result. Every logo design job has it’s share of difficulties, however the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Watertown, South Dakota publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most necessary part of a published book given that it is usually the initial thing a person sees in the bookstore. With regard to a publishing company, it’s the absolute best opportunity that they will ever have to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances 1 of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was certainly a winner.

 Watertown logo layout used for advertising and marketing and a label design for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be antique cases. For this custom logo design I strove to come up with a logo that provided a fluid retro feel to it and could be used for everything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Watertown, South Dakota, layout consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects because it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo style produced for a hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed a feeling of tranquility and class for their new hair studio. I came up with a concept that did not go the obvious route of crafting simply a stylized orchid but rather designed a logo which suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is frequently the wrong route and in this case, the design ended up not being about the flower but instead put the main focus on the perception that they really wanted to transmit to their customers.

Arabian horse logo design produced for a horse cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo design styled to embody the unique physical traits of the Arabian type of equines. With a different head form and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the entire world.

Las Coffee shop logo design a tiny dining establishment, design includes a customized manuscript typeface which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design includes a changed script font style which hovers above a group of ornate lines and also dots.

Logo style for a software application designer the style features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in many cases the meaning behind a logo design is just as important as how it brands the business it stands for.

Advance logo style developed for a Watertown, South Dakota indoor developer, design feature a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Watertown, South Dakota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have actually been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Watertown, South Dakota logo design assignment was carried out for a management coach that helps business professionals to develop into more effective at managing people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell off their secondhand equipment to other sports enthusiasts. I tailored their Watertown logo design dsign using a graphic that captures the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually developed for an Watertown, South Dakota area farm it was in reality developed for a products broker, and this company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop an identity that projects confidence, financial success, and prosperity.

 Watertown Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for outwardly facing arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Luckily, in this case, I hit a bullseye with the 1st shot.

Logo designed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to create a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.