Surprise Logo Design

Nearly every new Surprise business understands that they need a logo, yet few entrepreneurs fully are aware of the crucial role their company logo will take in their success, or exactly why one logo functions far better than another. A company logo has a critical and long-term influence on the success of a business, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Surprise businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle created for a Surprise coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening up in an older part of the city and really wanted to visualize a nostalgic feel without appearing as stodgy or low energy. I achieved both of these jobs by developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria created for Surprise medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and outcomes of diseases, mainly the field of healthcare that deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and even more memorable.

logo design with a leaping eco-friendly frog created for a household enjoyable center in Surprise.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and a tree - developed for Surprise travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the photos they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Surprise logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Surprise logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get honest assessments on the worthiness of a concept. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to create their business logo understand how essential a logo is for their organization so they are much more invested in the end result. Every logo job has it’s share of hurdles, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Surprise book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most vital part of a published book considering that it is often the very first thing a person sees in the bookstore. With respect to a publishing company, it’s the optimal opportunity they will ever get to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many instances one of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was definitely a victory.

 Surprise logo layout utilized for marketing and also a label design for Vintage Situation includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be vintage cases. For this business logo design I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Surprise, layout include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design jobs because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which conveyed a spirit of simplicity and connection for their new hair salon. I created a concept that did not go the obvious course of designing merely a stylized orchid but alternatively delivered a logo that implied an orchid in the formation of a swirl featured in to the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they wanted to project to their patrons.

Arabian horse logo style created for a horse ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original brand design customized to display the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail carriage, the Arabian is one of the very most easily recognizable equine types in the world.

Las Coffee shop logo style a tiny dining establishment, layout includes a changed manuscript typeface which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style contains a customized manuscript font style which floats above a group of ornate lines as well as dots.

Logo style for a software programmer the layout functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the meaning behind a logo is equally as important as how it serves the company it stands for.

Evolve logo design created for a Surprise indoor designer, style feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Surprise interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have actually been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Surprise logo design project was done for a leadership specialist that assists business leaders to develop into more effective at handling people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell their previously owned goods to other sports enthusiasts. I tailored their Surprise business logo dsign using an image which garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually developed for an Surprise area farm it was actually developed for a products broker, and this logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a brand mark that projected assurance, effectiveness, and wealth.
Logo designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the business owner to design a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.