Bartlett, Tennessee Logo Design

Nearly every new Bartlett venture knows they are in need of a logo, however few new business owners fully recognize the key role their organization logo can perform in their becoming successful, or exactly why one logo performs far better than another. A logo has an instant and lasting effect on the success of a business, select the right one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Bartlett, Tennessee businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Bartlett, Tennessee coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older section of the area and wished to visualize a nostalgic vibe without appearing as monotonous or low energy. I accomplished each of the jobs via developing a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria designed for Bartlett, Tennessee clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and consequences of diseases, mainly the field of medicine that deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and even more meaningful.

logo style with a jumping eco-friendly frog designed for a family fun facility in Bartlett, Tennessee.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - created for Bartlett, Tennessee traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather project emotional journeys through the photos they record. The thought behind this logo composition was to use negative space to reveal more than what was visible upon first glance, which I think is representative of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Bartlett logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Bartlett logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get impartial point of views on the value of a design. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire an expert to design their logo understand how crucial a logo is for their business so they are much more vested in the end result. Every logo project possesses it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Bartlett, Tennessee publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most critical part of a printed book considering that it is ordinarily the first thing a person views in the book shop. Regarding a publisher, it’s the most ideal opportunity that they will likely ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences one of the items folks tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline located in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a victory.

 Bartlett logo design utilized for marketing and a tag style for Vintage Situation features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be vintage cases. For this business logo concept I sought to come up with a logo that offered a fluid retro feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Bartlett, Tennessee, layout include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design projects due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo layout produced for a hair layout workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that projected a feeling of tranquility and connection for their new hair studio. I came up with a design that did not go the obvious path of crafting merely a stylized orchid but instead delivered a business logo that suggested an orchid in the pattern of a swirl blended into the letter O in the title and by placing attention on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is in most cases the incorrect course and in this case, the design ended up not being about the flower but instead put the attention on the perception that they wanted to transmit to their patrons.

Arabian steed logo style developed for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand concept tailored to illustrate the unique physical traits of the Arabian kind of horses. By having a different head shape and higher tail posture, the Arabian is one of the most immediately identifiable horse lineages in the world.

Las Cafe logo design a little dining establishment, style includes a customized manuscript typeface which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout consists of a customized script font which hovers above a group of ornate lines and dots.

Logo layout for a software designer the style functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the meaning behind a company logo is just as important as how it serves the organization it represents.

Develop logo layout developed for a Bartlett, Tennessee interior developer, design function a series of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bartlett, Tennessee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bartlett, Tennessee logo design project was done for a leadership guide that assists business professionals to develop into more successful at overseeing people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell their pre-owned products to other sports enthusiasts. I designed their Bartlett business logo dsign utilizing an image that garners the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Bartlett, Tennessee regional farm it was actually created for a commodities broker, and this particular logo design was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a graphic that projects confidence, success, and opulence.

 Bartlett Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for ostensibly facing arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the very first go.

Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to design a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.