Bartlett Logo Design

Each and every new Bartlett venture realizes that they require a logo, yet few entrepreneurs thoroughly recognize the crucial role their logo design can make in their becoming successful, or precisely why one business logo performs more effectively than another. A company logo has an immediate and long term influence on the financial success of a business, select the right one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help Bartlett businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bicycle developed for a Bartlett coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an old section of town and wished to project a nostalgic feel without appearing as uninteresting or low energy. I achieved both of these tasks by designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscope slide as well as germs designed for Bartlett medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, especially the branch of healthcare which deals with the clinical examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and much more meaningful.

logo design with a leaping environment-friendly frog made for a family members enjoyable facility in Bartlett.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, as well as a tree - designed for Bartlett traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional journeys through the photos they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bartlett logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Bartlett logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get impartial assessments on the merit of a design. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire a professional to create their logo understand how essential a logo is for their business so they are way more invested in the end result. Every logo design job possesses it’s allotment of difficulties, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Bartlett book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most essential part of a published book since it is in most cases the primary thing a person sees in the book shop. With regard to a publisher, it’s the absolute best opportunity that they will likely ever get to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences 1 of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was undoubtedly a winner.

 Bartlett logo style made use of for advertising and marketing as well as a tag design for Vintage Situation includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be vintage cases. For this business logo design I attempted to come up with a logo that had a fluid old style feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Bartlett, design include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects due to the fact that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 characters surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be understood.

Logo layout created for a hair style studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related a sense of relaxation and elegance for their new hair studio. I created a concept which didn’t go the obvious route of creating simply a stylized orchid but instead delivered a business logo that implied an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo is frequently the wrong course and in this case, the design ended up not being about the orchid but instead put the emphasis on the feeling that they wanted to project to their clients.

Arabian equine logo design created for an equine cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo concept styled to display the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail carriage, the Arabian is one of the very most easily recognizable equine types in the world.

Las Coffee shop logo layout a small restaurant, design consists of a changed manuscript font which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design contains a modified script typeface which hovers above a team of ornate lines and also dots.

Logo layout for a software application developer the design features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the substance supporting a logo is just as important as how it brands the organization it represents.

Evolve logo layout created for a Bartlett indoor developer, design function a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bartlett interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, space planning, site inspections, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have actually been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bartlett logo design job was completed for a management guide that assists business leaders to develop into more effective at handling people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell their pre-owned products to other sports enthusiasts. I designed their Bartlett business logo dsign with an illustration that garners the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually created for an Bartlett regional farm it was in reality developed for a products broker, and this particular brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a brand mark that projected assurance, financial success, and luxury.
Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to create a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.