Chattanooga Logo Design

Each and every new Chattanooga organization knows they require a logo, yet few entrepreneurs entirely recognize the crucial role their organization logo will perform in their becoming successful, or precisely why one logo works far better than another. A logo has a critical and long term effect on the prosperity of a business, pick the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help Chattanooga companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design must be enduring and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike created for a Chattanooga coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old section of the area and really wanted to cast a vintage tone without appearing as stodgy or low energy. I achieved each of the jobs via designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and also germs made for Chattanooga clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the branch of healthcare which works with the clinical assessment of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and more meaningful.

logo design with a jumping eco-friendly frog developed for a household enjoyable center in Chattanooga.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and a tree - made for Chattanooga traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather convey emotional experiences through the photos they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first view, which I think is representative of the majority of good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Chattanooga logo but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Chattanooga logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get honest opinions on the worthiness of a design concept. Fortunately, he shared it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo design comprehend how important a logo design is for their organization so they are much more vested in the result. Every logo job has it’s share of challenges, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Chattanooga publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most vital part of a published book considering that it is usually the very first thing a person views in the book shop. With respect to a publisher, it’s the absolute best opportunity that they will ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances one of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was definitely a victory.

 Chattanooga logo design utilized for marketing and also a tag layout for Vintage Situation includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be vintage cases. For this logo design I tried to come up with a logo that provided a fluid retro feel to it and could easily be utilized for anything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Chattanooga, style consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design projects because it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo features 4 characters startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the chance to be comprehended.

Logo layout produced for a hair layout studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a sense of contentment and elegance for their new hair studio. I created a concept that didn’t go the obvious direction of creating simply a stylized orchid but alternatively crafted a company logo which implied an orchid in the formation of a swirl integrated in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo design is usually the wrong route and in this case, the design ended up not being about the orchid but alternately laid the focus on the perception that they wanted to forecast to their patrons.

Arabian equine logo style developed for a steed ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design fashioned to display the unique physical traits of the Arabian breed of equines. By having a different head form and very high tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the entire world.

Las Cafe logo style a little dining establishment, style contains a changed manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style consists of a customized script font which hovers over a team of luxuriant lines and also dots.

Logo layout for a software programmer the layout attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in quite a few cases the meaning supporting a company logo is just as important as how it serves the company it represents.

Develop logo style produced for a Chattanooga interior designer, layout function a collection of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chattanooga interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chattanooga logo design assignment was performed for a leadership coach that helps business professionals to become more successful at managing people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their pre-owned equipment to other sports enthusiasts. I tailored their Chattanooga logo design dsign along with an illustration that garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an Chattanooga regional farm it was actually designed for a products broker, and this particular company was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projected self-assurance, effectiveness, and luxury.
Logo design developed for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the business owner to design a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.