Acute Care 360 ImageCo, Chattanooga, Tennessee, TN,

ImageCo, Chattanooga, Tennessee, TN,

Evolv Design logo designed by ImageCo, Chattanooga, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, Chattanooga, Tennessee, TN,

Chattanooga, Tennessee, TN,

ImageCo, Chattanooga, Tennessee, TN,
ImageCo, Chattanooga, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, Chattanooga, Tennessee, TN,

FSA OK logo designed by ImageCo, Chattanooga, Tennessee, TN,

Emerald Heights logo designed by ImageCo, Chattanooga, Tennessee, TN,

Club Sapphire logo designed by ImageCo, Chattanooga, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, Chattanooga, Tennessee, TN,

School board logo designed by ImageCo, Chattanooga, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, Chattanooga, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, Chattanooga, Tennessee, TN,

Smart kernels logo designed by ImageCo, Chattanooga, Tennessee, TN,

TIPS FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be determined from the quality of their design work, if the work in their design portfolio does not contain actual examples chances are they will not be able to produce a top quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to reflect your personal vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how fast they will get paid.

Chattanooga LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners grow unforgettable brands. We’ve undertaken logo design work for ranchers, colleges, heart surgeons, party planners, coffee roasters, retailers, and practically every other kind of business you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electric sign. As a result of our sign first approach our logo designs can, and have been used in everything from clothing labels to electrical signs. Our sign first approach ensures that our logos are equally reliable whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and remembered no matter of scale or use.

American Made ★ Design

Something which truly sets ImageCo apart from many of the design agencies that you might have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to perform, we perform in-house. Regardless of the type of design project we take on, brand identity design, web site, trade show banners, or electric sign, we do not, and never will job-out our client’s projects to 3rd parties based outside the United States. When you call us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and determines the conditions of how you and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new Chattanooga company realizes that they need a logo, however few new business owners thoroughly realize the crucial role their organization’s logo will play in their becoming successful, or precisely why one logo functions more effectively than another. A company logo has an immediate and sustaining impact on the prosperity of a business, choose the right one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Chattanooga businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not need scrutiny, they can be grasped in just a look.
  2. Scalability: from clothing labels to posters a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a logo needs to be ageless and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It is both a verb as well as a noun, it is an identifying mark as well as the process of noting something so that it could be identified, its origin originates from the brand branded onto livestock. Nowadays a brand represents pretty much anything with an intention, regardless of whether it be revenue or government agencies, a brand is an innate aspect of defining the value of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are each from the exact same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a specific audience, it’s goal is to develop an image that the target market can connect to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone states the brand names Lamborghini or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes people buy those products. Brand image is why individuals acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the history of most branding agencies you’ll discover that they are frequently rebranded marketing agencies. When someone says they are in advertising and marketing most people will likely have an idea about the type of work they do anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps shape the perception of a business, a product or a business. Brand identity designers produce logo designs, signage designs, product packaging, and also collateral products such as cards, stationery, as well as pamphlets. Some visual designers also build web sites as well as user interfaces. The important role of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of influencing actions, end results and also understandings.

Featured SIGNS & LOGOS

Retro logo design of a bicycle produced for a Chattanooga coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an old part of the community and wished to cast an old-fashioned tone without coming across as uninteresting or low energy. I fulfilled the two tasks by designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide as well as bacteria created for Chattanooga clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, especially the branch of medicine that deals with the laboratory examination of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and a lot more memorable.

logo layout with a jumping environment-friendly frog designed for a family members enjoyable facility in Chattanooga.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - made for Chattanooga travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot places or things but instead communicate emotional experiences by means of the images they capture. The thought behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is representative of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Chattanooga logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Chattanooga logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family as well as with people that they don’t even know so as to get unbiased point of views on the merit of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that tend to hire a professional to create their logo design recognize how crucial a logo is for their business so they are way more invested in the outcome. Every logo project possesses it’s portion of difficulties, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Chattanooga publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most crucial part of a printed book since it is usually the very first thing a person views in the book shop. Regarding a publishing company, it’s the most ideal opportunity that they will ever get to promote their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences 1 of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was undoubtedly a victory.

 Chattanooga logo design made use of for advertising and marketing and a label style for Vintage Case includes an old typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be older cases. For this business logo concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Chattanooga, layout consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo projects because it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the exact same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo features 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo design produced for a Chattanooga hair style studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that conveyed a feeling of calmness and class for their new hair salon. I came up with a concept that didn’t go the obvious path of creating simply a stylized orchid but instead designed a company logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is usually the wrong direction and in this case, the design ended up not being about the orchid but alternately put the emphasis on the emotion that they really wanted to project to their patrons.

Arabian steed logo style produced for a horse cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo design styled to exemplify the unique physical traits of the Arabian breed of equines. With a different head form and high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the entire world.

Las Cafe, A Chattanooga Coffee shop logo layout a small restaurant, layout contains a changed manuscript typeface which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design includes a customized manuscript font style which floats above a team of ornate lines and also dots.

Logo style for a software developer the style attributes and famous Chattanooga aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the meaning behind a business logo is just as important as how it brands the company it represents.

Advance logo layout developed for a Chattanoogaindoor designer, style attribute a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chattanooga interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site examinations, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Chattanooga, the characters for letter V and also A in center of the word advanced have actually been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chattanooga logo design assignment was completed for a management coach that enables business professionals to become more efficient at overseeing people, expectations, and profitability.

A Chattanooga business logo layout including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a location to sell off their secondhand goods to other sports enthusiasts.

I designed their Chattanooga logo design design utilizing an image that garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Chattanooga company logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually composed for an Chattanooga area farm it was actually designed for an investments broker, and this particular creative logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projected assurance, success, and luxury.

 Chattanooga Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for outwardly facing arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Thankfully, in this case, I struck a bullseye with the 1st try.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a renowned Chattanooga sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to develop a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Electrical sign design for Chattanooga restaurnat designed by Chattanooga Sign Business
Chattanooga logo design and brand identity design for Chattanooga companies
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,

Logo designed by ImageCo, Chattanooga, Tennessee, TN,

Logo designed by ImageCo, Chattanooga, Tennessee, TN,

Logo designed by ImageCo, Chattanooga, Tennessee, TN,

Logo designed by ImageCo, Chattanooga, Tennessee, TN,

Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,
Logo designed by ImageCo, Chattanooga, Tennessee, TN,