Acute Care 360 ImageCo, Clarksville, Tennessee, TN,

ImageCo, Clarksville, Tennessee, TN,

Evolv Design logo designed by ImageCo, Clarksville, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, Clarksville, Tennessee, TN,

Clarksville, Tennessee, TN,

ImageCo, Clarksville, Tennessee, TN,
ImageCo, Clarksville, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, Clarksville, Tennessee, TN,

FSA OK logo designed by ImageCo, Clarksville, Tennessee, TN,

Emerald Heights logo designed by ImageCo, Clarksville, Tennessee, TN,

Club Sapphire logo designed by ImageCo, Clarksville, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, Clarksville, Tennessee, TN,

School board logo designed by ImageCo, Clarksville, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, Clarksville, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, Clarksville, Tennessee, TN,

Smart kernels logo designed by ImageCo, Clarksville, Tennessee, TN,

STRATEGIES FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm presents a money back guarantee try to remember that they simply cannot refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a designer can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t contain real life examples chances are they will not be able to produce a premium logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s objective is to mirror your personal vision for your organization. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how fast they can get paid.

Clarksville LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners cultivate unforgettable brands. We’ve undertaken brand design work for farmers, educational institutions, heart surgeons, wedding singers, restaurants, retailers, and virtually every other kind of business concern you can envision. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electrical sign. Because of our sign first strategy our logo designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first method guarantees that our logo designs are just as effective whether they are used in TV commercials or website headers, they are consistently recognizable, understood, and remembered irrespective of size or function.

American Made ★ Design

Something that truly sets ImageCo apart from other design firms that you might have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to perform, we do ourselves. No matter the kind of design project we take on, logo, web page, trade show exhibition, or electrical sign, we do not, and never will farm-out our client’s projects to contractors based outside the USA. Whenever you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the price of your design project and imposes the conditions of how you and I do business.

ASPECTS OF A GOOD LOGO DESIGN

It’s likely that every new Clarksville business understands that they require a logo, yet few start ups entirely recognize the key role their organization’s logo can make in their becoming successful, or the reason that one logo functions far better than another. A company logo has a critical and long-term effect on the viability of a company, go with the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Clarksville businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t need scrutiny, they can be comprehended in just a look.
  2. Scalability: from clothing labels to retail signs a scalable logo will be legible and just as emotive at every scale.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a business logo must be enduring and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It is a verb and a noun, it is an identifying mark as well as the process of noting something so that it could be identified, its origin originates from the mark burned onto animals. Today a brand symbolizes pretty much anything with an objective, regardless if it be profit or government agencies, a brand is an intrinsic aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are all from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target audience, it’s goal is to develop a mental image that the target market will likely identify with.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When a person says the names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those brands. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the history of a lot of branding companies you’ll find that they are quite often rebranded advertising firms. When someone states they are in advertising and marketing many people will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps form the image of a company, a product or a business organization. Brand identity designers produce logo designs, signage designs, product packaging, and also collateral products such as business cards, stationery, and also sales brochures. Some visual designers also build web sites as well as user interfaces. The essential duty of a brand identity designer is to establish the visual cues as well as a psychological tone with the objective of affecting actions, outcomes and assumptions.

select SIGNS & LOGOS

Retro logo design of a bicycle produced for a Clarksville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an older section of the area and wished to project a nostalgic vibe without appearing as uninteresting or low energy. I accomplished each of the tasks via designing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as germs designed for Clarksville medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, especially the field of medicine that deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and more unforgettable.

logo design with a jumping environment-friendly frog designed for a family enjoyable center in Clarksville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, as well as a tree - developed for Clarksville traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but rather project emotional experiences through the photos they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something much the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Clarksville logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Clarksville logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get neutral point of views on the value of a design concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that tend to hire a professional to design their business logo realize how crucial a logo is for their organization so they are way more vested in the end result. Every logo design project has it’s portion of obstacles, however the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Clarksville publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most crucial part of a printed book because it is often the first thing a person sees in the bookstore. For a publisher, it’s the opportunity that they will ever get to publicize their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many cases 1 of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was definitely a success.

 Clarksville logo design made use of for marketing and also a label design for Vintage Instance features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be vintage cases. For this custom logo design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Clarksville, layout consist of an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design jobs considering that it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the very same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself will never have the opportunity to be comprehended.

Logo style produced for a Clarksville hair design studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a spirit of relaxation and elegance for their new hair studio. I came up with a concept which did not go the obvious path of designing just a stylized orchid but rather designed a company logo which suggested a flower in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the concept with the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they really wanted to project to their customers.

Arabian equine logo design produced for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo concept styled to exemplify the unique physical traits of the Arabian breed of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the very most easily recognizable horse lineages in the entire world.

Las Cafe, A Clarksville Coffee shop logo layout a small dining establishment, layout consists of a customized manuscript typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style includes a changed manuscript font which hovers above a team of ornate lines and dots.

Logo design for a software developer the layout attributes as well as iconic Clarksville aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the meaning behind a company logo is just as important as how it serves the organization it represents.

Evolve logo layout produced for a Clarksvilleinterior designer, layout feature a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Clarksville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site inspections, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Clarksville, the personalities for letter V as well as A in middle of words advanced have been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Clarksville logo design project was performed for a management guide that helps business professionals to become more effective at supervising people, expectations, and productivity.

A Clarksville business logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to sell their pre-owned products to other sports enthusiasts.

I designed their Clarksville business logo design using a graphic which garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Clarksville company logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Clarksville regional farm it was really developed for an investments broker, and this particular creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a brand mark that projects self-confidence, financial success, and prosperity.

 Clarksville Logo design for a nonprofit, Turning Point Solutions - the logo layout function for outwardly encountering arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Luckily, in this instance, I struck a bullseye with the 1st go.

Logo design made for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a renowned Clarksville sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to produce a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Electrical sign design for Clarksville restaurnat designed by Clarksville Sign Business
Clarksville logo design and brand identity design for Clarksville commercial businesses
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,

Logo designed by ImageCo, Clarksville, Tennessee, TN,

Logo designed by ImageCo, Clarksville, Tennessee, TN,

Logo designed by ImageCo, Clarksville, Tennessee, TN,

Logo designed by ImageCo, Clarksville, Tennessee, TN,

Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,
Logo designed by ImageCo, Clarksville, Tennessee, TN,