Cleveland, Tennessee Logo Design

Every new Cleveland venture realizes that they require a logo, but few entrepreneurs entirely recognize the essential role their company logo can perform in their success, or precisely why one business logo functions better than another. A company logo has a critical and long term influence on the financial success of a business, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help Cleveland, Tennessee businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be ageless and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Cleveland, Tennessee coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an older part of town and hoped to project a vintage feel without appearing as monotonous or low energy. I accomplished the two jobs via developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as bacteria made for Cleveland, Tennessee medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and outcomes of diseases, mainly the field of healthcare that works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and more memorable.

logo layout with a leaping environment-friendly frog designed for a family fun center in Cleveland, Tennessee.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - made for Cleveland, Tennessee traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but rather reveal emotional experiences through the photos they capture. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Cleveland logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Cleveland logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family members as well as with people that they don’t even know so as to get objective opinions on the benefit of a design. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo understand how crucial a logo design is for their business so they are much more invested in the outcome. Every logo job possesses it’s share of challenges, however the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Cleveland, Tennessee publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most critical part of a printed book given that it is in most cases the primary thing a person views in the bookstore. Concerning a publishing company, it’s the best opportunity they will ever get to advertise their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases one of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was definitely a success.

 Cleveland logo layout used for advertising and a tag style for Vintage Case includes an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be vintage cases. For this business logo concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a web page to a label on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Cleveland, Tennessee, style include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo jobs because it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 personalities staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo design created for a hair style workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried an atmosphere of relaxation and elegance for their new hair studio. I created a design which did not go the obvious direction of crafting simply a stylized orchid but instead designed a logo design which suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is usually the wrong direction and in this case, the design ended up not being about the orchid but instead placed the main focus on the emotion that they wanted to project to their patrons.

Arabian steed logo design developed for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept tailored to symbolize the unique physical traits of the Arabian breed of horses. By having an unique head shape and high tail posture, the Arabian is one of the most easily identifiable horse breeds in the entire world.

Las Cafe logo design a little dining establishment, layout includes a customized script typeface which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout includes a changed script font which floats above a team of elaborate lines and dots.

Logo style for a software program designer the design features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the substance supporting a company logo is equally as important as how it serves the company it stands for.

Progress logo design developed for a Cleveland, Tennessee indoor designer, design function a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cleveland, Tennessee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location evaluations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cleveland, Tennessee logo design assignment was carried out for a leadership coach that helps business leaders to develop into more efficient at handling people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell their used goods to other sports enthusiasts. I designed their Cleveland logo dsign using an illustration which seizes the interest of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Cleveland, Tennessee regional farm it was really created for a commodities broker, and this company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce an identity that projected self-confidence, success, and opulence.

 Cleveland Logo design for a nonprofit, Transforming Point Solutions - the logo style feature for outwardly dealing with arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Luckily, in this instance, I hit a bullseye with the first go.

Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to design a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.