Columbia, Tennessee Logo Design

Virtually every new Columbia business understands that they require a logo, yet few new business owners entirely recognize the essential role their company logo will make in their becoming successful, or the reason that one logo design performs far better than another. A business logo has an immediate and sustaining effect on the growth of a business, select the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Columbia, Tennessee companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Columbia, Tennessee coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an old section of town and hoped to cast a nostalgic vibe without coming across as monotonous or low energy. I accomplished each of the jobs by designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscope slide and germs developed for Columbia, Tennessee clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, especially the branch of medicine which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and much more memorable.

logo design with a jumping environment-friendly frog designed for a family members fun facility in Columbia, Tennessee.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - made for Columbia, Tennessee traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers don’t capture places or things but rather convey emotional journeys through the images they record. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Columbia logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Columbia logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with people that they don’t actually know so as to get honest point of views on the merit of a design concept. Fortunately, he talked about it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world because the people that are inclined to hire a professional to create their business logo comprehend how crucial a logo is for their organization so they are way more invested in the end result. Every logo design project possesses it’s share of hurdles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Columbia, Tennessee publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most vital part of a printed book because it is in most cases the very first thing a person sees in the book store. With regard to a publisher, it’s the optimal opportunity that they will ever have to publicize their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases one of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was definitely a victory.

 Columbia logo style used for advertising and a tag layout for Vintage Instance features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be antique cases. For this logo concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could be used for every thing from a web page to a label on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in Columbia, Tennessee, layout include an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo jobs due to the fact that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the very same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo features 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be understood.

Logo style developed for a hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a sense of serenity and elegance for their new hair studio. I came up with a concept which didn’t go the obvious route of crafting simply a stylized orchid but alternatively designed a business logo which suggested an orchid in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they really wanted to transmit to their patrons.

Arabian steed logo design produced for an equine ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand design customized to symbolize the unique physical traits of the Arabian type of equines. With an identifiable head form and very high tail carriage, the Arabian is one of the highly immediately recognizable equine breeds in the world.

Las Cafe logo layout a little restaurant, layout contains a modified script font which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design contains a customized manuscript typeface which floats over a team of ornate lines as well as dots.

Logo design for a software program designer the layout functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it brands the enterprise it stands for.

Advance logo design created for a Columbia, Tennessee indoor designer, layout feature a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbia, Tennessee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have actually been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Columbia, Tennessee logo design assignment was performed for a management consultant that assists business leaders to become more efficient at supervising people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their pre-owned products to other sports enthusiasts. I designed their Columbia business logo dsign utilizing a graphic which captures the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an Columbia, Tennessee regional farm it was really designed for an investments broker, and this business logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a graphic that projects esteem, effectiveness, and affluence.

 Columbia Logo design for a not-for-profit, Turning Factor Solutions - the logo layout function for externally encountering arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Luckily, in this instance, I nailed a bullseye with the 1st try.

Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to design a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.