Cookeville Logo Design

Virtually every new Cookeville venture knows they need a logo, yet few new business owners entirely are aware of the vital role their business logo can make in their financial success, or exactly why one business logo performs far better than another. A logo design has a critical and lasting effect on the success of a company, choose the right one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Cookeville companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike created for a Cookeville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an old part of the area and hoped to project a nostalgic atmosphere without coming across as uninteresting or low energy. I accomplished the two tasks via designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria designed for Cookeville medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, mainly the branch of healthcare that deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and more meaningful.

logo design with a leaping environment-friendly frog created for a household enjoyable center in Cookeville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - designed for Cookeville travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but rather convey emotional experiences by means of the images they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Cookeville logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Cookeville logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get neutral viewpoints on the worthiness of a design concept. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that have a tendency to hire a professional to create their business logo realize how essential a logo design is for their organization so they are much more invested in the end result. Every logo design project possesses it’s allotment of obstacles, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Cookeville book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most critical part of a published book since it is in most cases the first thing a person sees in the book store. With respect to a publishing company, it’s the best opportunity they will ever get to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases one of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of flight and it was undoubtedly a success.

 Cookeville logo design used for advertising and marketing and also a tag layout for Vintage Situation includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be vintage cases. For this logo design I strove to come up with a logo that offered a fluid vintage feel to it and could easily be used for anything from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Cookeville, layout consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design jobs due to the fact that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 characters staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo layout developed for a hair layout workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related an atmosphere of serenity and elegance for their new hair salon. I created a concept which did not go the obvious path of crafting merely a stylized orchid but rather designed a logo that implied an orchid in the formation of a swirl featured into the letter O in the name and by placing attention on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they wanted to project to their patrons.

Arabian steed logo style created for an equine cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo design customized to exemplify the unique physical traits of the Arabian type of horses. With an unique head form and higher tail posture, the Arabian is one of the very most easily recognizable horse breeds in the whole world.

Las Coffee shop logo design a little restaurant, layout includes a customized manuscript font style which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout contains a changed script font which floats over a team of elaborate lines as well as dots.

Logo design for a software developer the layout attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the meaning supporting a logo design is just as important as how it brands the enterprise it represents.

Develop logo design created for a Cookeville indoor designer, style attribute a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cookeville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have actually been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Cookeville logo design assignment was done for a management guide that enables business professionals to become more successful at handling people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their used goods to other sports enthusiasts. I designed their Cookeville logo dsign using an illustration which garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually designed for an Cookeville area farm it was really created for a products broker, and this particular business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make an identity that projected self-confidence, financial success, and opulence.
Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.