Acute Care 360 ImageCo, East Chattanooga, Tennessee, TN,

ImageCo, East Chattanooga, Tennessee, TN,

Evolv Design logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, East Chattanooga, Tennessee, TN,

East Chattanooga, Tennessee, TN,

ImageCo, East Chattanooga, Tennessee, TN,
ImageCo, East Chattanooga, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, East Chattanooga, Tennessee, TN,

FSA OK logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Emerald Heights logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Club Sapphire logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, East Chattanooga, Tennessee, TN,

School board logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Smart kernels logo designed by ImageCo, East Chattanooga, Tennessee, TN,

STRATEGIES ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design company offers a money back guarantee try to bear in mind that they can not refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be judged from the quality of their portfolio, if the work in their design portfolio doesn’t contain real life samples chances are they will never be able to deliver a quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s goal is to mirror your personal vision for your business. If a designer is not focused on fulfilling your vision, the thing they are really focused on is how fast they can get paid.

East Chattanooga LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs cultivate unforgettable brands. We’ve performed brand identity design work for farmers, educational institutions, heart surgeons, wedding singers, coffee roasters, retail stores, and just about every other kind of business concern you can think of. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be employed as an electrical sign. Because of our sign first approach our brand identity designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first technique insures that our logo designs are equally reliable whether they are used in TV commercials or web apps, they are consistently recognizable, understood, and remembered no matter of scale or application.

American Made ★ Design

The one difference which really sets ImageCo apart from many of the design firms that you might have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we do in-house. Irrespective of the type of design project we take on, logo design, website design, trade show banners, or commercial sign, we do not, and never will farm out our customer’s projects to 3rd parties based outside the US. Whenever you phone us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and determines the terms of how you and I do business.

QUALITIES OF A POWERFUL LOGO DESIGN

Nearly every new East Chattanooga company realizes that they require a logo, yet few start ups thoroughly comprehend the key role their organization’s logo will make in their success, or why one logo performs more effectively than another. A logo design has an instant and long-term influence on the financial success of a business, choose the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help East Chattanooga businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not need scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they represent.
  5. Relevance: a business logo must be timeless and will feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s a verb and a noun, it is an identifying mark as well as the process of denoting something to ensure that it can be identified, its foundation comes from the mark burned onto animals. Today a brand represents basically anything with a motive, whether it be earnings or government agencies, a brand is an intrinsic aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are both from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a specific audience, it’s objective is to create an image that the target market will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When someone says the names Lamborghini or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes individuals purchase those products. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the origin of most branding companies you’ll find that they are frequently re-branded advertising agencies. When someone says they are in marketing most individuals will likely have a preconceived notion about what they do. However when somebody states “I’m in branding”… it simply sounds more attractive, possibly it’s since many people do not fully understand what it implies to be in branding so it comes off as mysterious and perhaps even sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or company that influence view points. This primarily consists of the name, the logo, the packaging, the different colors utilized yet can likewise consist of sound, illumination, texture, signs, really anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a kind of visual design which helps form the public image of a firm, a product or an institution. Brand identity designers produce logo designs, signage designs, product packaging, and collateral products such as cards, stationery, and also sales brochures. Some visual designers also design websites as well as user interfaces. The important function of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of influencing actions, outcomes and understandings.

Featured logos & signs

Retro logo style of a bike produced for a East Chattanooga coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an older part of town and wished to project an old-fashioned feel without coming across as monotonous or low energy. I fulfilled both jobs via creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide as well as bacteria developed for East Chattanooga medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, mainly the branch of medicine that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and more unforgettable.

logo style with a leaping green frog made for a family fun center in East Chattanooga.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - developed for East Chattanooga traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional experiences by means of the photos they record. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  East Chattanooga logo design but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 East Chattanooga logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unbiased judgements on the worthiness of a design. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo recognize how important a logo is for their business so they are way more invested in the final result. Every logo design job possesses it’s share of difficulties, however the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for East Chattanooga publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most vital part of a printed book because it is often the primary thing a person views in the book store. Concerning a publishing company, it’s the absolute best opportunity that they will likely ever get to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases 1 of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was undoubtedly a victory.

 East Chattanooga logo style made use of for marketing and a tag design for Vintage Instance features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be antique cases. For this brand concept I strove to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in East Chattanooga, design consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo jobs due to the fact that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design features 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo layout created for a East Chattanooga hair design workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a spirit of calmness and elegance for their new hair studio. I came up with a design which didn’t go the obvious route of making merely a stylized orchid but instead crafted a company logo that suggested a flower in the formation of a swirl integrated into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the main focus on the feeling that they wanted to transmit to their customers.

Arabian horse logo design created for an equine ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand concept customized to illustrate the unique physical traits of the Arabian kind of horses. By having a different head form and higher tail carriage, the Arabian is one of the highly easily recognizable horse types in the entire world.

Las Cafe, A East Chattanooga Coffee shop logo layout a little dining establishment, design includes a modified manuscript font which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout includes a modified manuscript font which hovers above a group of elaborate lines and dots.

Logo design for a software designer the design features as well as legendary East Chattanooga aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the substance supporting a logo design is equally as important as how it serves the organization it stands for.

Progress logo style created for a East Chattanoogaindoor designer, design feature a series of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Chattanooga interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site assessments, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in East Chattanooga, the personalities for letter V and also A in center of words advanced have actually been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Chattanooga logo design project was undertaken for a leadership specialist that assists business professionals to become more successful at handling people, expectations, and productivity.

A East Chattanooga business logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell their pre-owned equipment to other sports enthusiasts.

I created their East Chattanooga logo design design with an image which garners the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this East Chattanooga company logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an East Chattanooga regional farm it was really designed for a products broker, and this particular creative logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projects self-assurance, effectiveness, and luxury.

 East Chattanooga Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Luckily, in this instance, I nailed a bullseye with the very first shot.

Logo design made for using an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a famous East Chattanooga sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to produce a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Electrical sign design for East Chattanooga restaurnat designed by East Chattanooga Sign Shop
East Chattanooga logo design and brand identity design for East Chattanooga commercial businesses
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Logo designed by ImageCo, East Chattanooga, Tennessee, TN,

Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,
Logo designed by ImageCo, East Chattanooga, Tennessee, TN,