East Chattanooga Logo Design

Virtually every new East Chattanooga business knows they need a logo, yet few new business owners thoroughly realize the essential role their logo design can play in their becoming successful, or why one business logo functions more effectively than another. A logo design has an instant and sustaining impact on the success of a company, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help East Chattanooga businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle created for a East Chattanooga coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an old section of the city and wanted to cast a retro tone without appearing as stodgy or low energy. I fulfilled both tasks by means of developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide and germs designed for East Chattanooga clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and outcomes of diseases, mainly the branch of healthcare which works with the clinical examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more memorable.

logo style with a leaping environment-friendly frog created for a family members fun facility in East Chattanooga.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, and a tree - created for East Chattanooga travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t shoot places or things but rather convey emotional experiences through the pictures they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with just words. I attempted to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  East Chattanooga logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 East Chattanooga logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get neutral point of views on the merit of a design concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire an expert to create their logo design realize how essential a logo is for their company so they are way more vested in the result. Every logo design project possesses it’s portion of challenges, but the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for East Chattanooga book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most vital part of a published book given that it is in most cases the very first thing a person sees in the book shop. For a publishing company, it’s the optimal opportunity they will ever get to spotlight their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many occurrences 1 of the traits individuals tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was undoubtedly a winner.

 East Chattanooga logo style used for advertising and a tag style for Vintage Case includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be vintage cases. For this custom logo design I attempted to come up with a logo that provided a fluid vintage feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in East Chattanooga, layout include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design projects considering that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design includes 4 characters surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo layout created for a hair style workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related a sense of contentment and elegance for their new hair studio. I came up with a design which did not go the obvious course of designing simply a stylized orchid but instead delivered a logo design that suggested a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is generally the incorrect course and in this case, the design ended up not being about the orchid but instead laid the main focus on the perception that they really wanted to project to their patrons.

Arabian equine logo layout developed for a horse ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo design fashioned to exemplify the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and very high tail carriage, the Arabian is one of the very most immediately identifiable horse lineages in the entire world.

Las Coffee shop logo style a small dining establishment, design consists of a customized manuscript font style which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design consists of a changed manuscript typeface which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software program programmer the layout features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the meaning supporting a business logo is just as important as how it brands the company it represents.

Evolve logo style produced for a East Chattanooga interior designer, style attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Chattanooga interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This East Chattanooga logo design job was completed for a leadership guide that aids business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to market their pre-owned equipment to other sports enthusiasts. I created their East Chattanooga business logo dsign with an image that garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an East Chattanooga area farm it was in reality designed for a commodities broker, and this logo design was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce an identity that projected trust, financial success, and prosperity.
Logo made for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to create a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.