Farragut, Tennessee Logo Design

Each and every new Farragut venture knows they are in need of a logo, yet few entrepreneurs fully comprehend the vital role their organization logo will take in their becoming successful, or exactly why one business logo functions far better than another. A logo design has an instant and sustaining effect on the growth of a business, go with the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life span of a business.

The logos included in the ImageCo portfolio help Farragut, Tennessee companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Farragut, Tennessee coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an old part of the community and wanted to project a vintage feel without appearing as boring or low energy. I accomplished both of these jobs by creating a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide as well as germs created for Farragut, Tennessee medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and outcomes of diseases, especially the branch of medicine which works with the clinical evaluation of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and more meaningful.

logo design with a leaping environment-friendly frog made for a household fun center in Farragut, Tennessee.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - made for Farragut, Tennessee travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but instead reveal emotional experiences through the images they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Farragut logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Farragut logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family members as well as with individuals that they don’t even know so as to get objective opinions on the benefit of a design concept. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that tend to hire an expert to design their business logo recognize how essential a logo design is for their organization so they are much more vested in the end result. Every logo design job possesses it’s share of hurdles, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Farragut, Tennessee book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most necessary part of a published book since it is in most cases the primary thing a person views in the bookstore. For a publisher, it’s the most ideal opportunity that they will ever get to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the items folks tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was certainly a victory.

 Farragut logo layout made use of for advertising as well as a tag style for Vintage Instance features an old font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be antique cases. For this brand design I attempted to come up with a logo that offered a fluid retro feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Farragut, Tennessee, layout consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design projects considering that it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo style developed for a hair design studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated an atmosphere of serenity and class for their new hair studio. I created a design which didn’t go the obvious path of crafting merely a stylized orchid but rather created a logo that implied an orchid in the formation of a swirl featured into the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo design is generally the wrong path and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian equine logo design produced for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo design customized to symbolize the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the very most easily identifiable horse lineages in the entire world.

Las Coffee shop logo design a small restaurant, layout contains a modified script font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout contains a changed manuscript font style which floats over a team of elaborate lines as well as dots.

Logo design for a software application developer the layout features and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the meaning behind a company logo is just as important as how it serves the business it stands for.

Evolve logo design produced for a Farragut, Tennessee indoor developer, design feature a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Farragut, Tennessee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have actually been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Farragut, Tennessee logo design job was undertaken for a management guide that assists business professionals to become more efficient at handling people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell their secondhand goods to other sports enthusiasts. I designed their Farragut business logo dsign with an illustration which seizes the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really created for an Farragut, Tennessee regional farm it was actually developed for a products broker, and this brand was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a image that projects self-confidence, financial success, and opulence.

 Farragut Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for ostensibly encountering arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this case, I struck a bullseye with the 1st shot.

Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the proprietor to design a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.