Franklin, Tennessee Logo Design

Each and every new Franklin business realizes that they are in need of a logo, however few entrepreneurs are thoroughly aware of the pivotal role their logo design will play in their success, or the reason that one logo functions far better than another. A logo has an immediate and lasting influence on the prosperity of a company, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Franklin, Tennessee companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Franklin, Tennessee coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an older part of the city and wanted to cast an old-fashioned vibe without coming across as monotonous or low energy. I achieved both jobs by means of creating a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and germs created for Franklin, Tennessee medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and consequences of diseases, especially the branch of medicine that works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and a lot more meaningful.

logo style with a leaping green frog made for a family fun facility in Franklin, Tennessee.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - made for Franklin, Tennessee travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but instead communicate emotional journeys by means of the images they record. The thought behind this logo design was to make use of negative space to project more than what was visible upon first glance, which I think is representative of most good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Franklin logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Franklin logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and family members as well as with other people that they don’t even know so as to get unbiased assessments on the benefit of a concept. Fortunately, he discussed it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to design their business logo comprehend how essential a logo design is for their organization so they are much more vested in the final result. Every logo design job has it’s share of difficulties, however the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Franklin, Tennessee publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most important part of a published book due to the fact that it is often the initial thing a person sees in the book shop. For a publishing company, it’s the best opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences 1 of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a victory.

 Franklin logo layout used for advertising and also a tag design for Vintage Case includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be vintage cases. For this brand concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Franklin, Tennessee, layout include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo features 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be comprehended.

Logo design created for a hair style workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which projected a sense of serenity and elegance for their new hair studio. I created a design which did not go the obvious direction of creating merely a stylized orchid but alternatively designed a business logo that suggested an orchid in the pattern of a swirl blended into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the attention on the feeling that they wanted to transmit to their patrons.

Arabian equine logo design developed for a steed cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept fashioned to manifest the unique physical traits of the Arabian type of equines. By having a different head form and higher tail posture, the Arabian is one of the highly immediately recognizable horse lineages in the entire world.

Las Coffee shop logo layout a tiny dining establishment, layout includes a customized manuscript font which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout includes a customized manuscript font style which hovers over a team of luxuriant lines as well as dots.

Logo style for a software developer the design attributes as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in quite a few cases the significance supporting a logo is just as important as how it brands the business it stands for.

Advance logo style developed for a Franklin, Tennessee indoor developer, style attribute a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Franklin, Tennessee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Franklin, Tennessee logo design job was done for a management guide that assists business leaders to develop into more effective at handling people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand goods to other sports enthusiasts. I created their Franklin logo design dsign with an illustration which garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually developed for an Franklin, Tennessee regional farm it was in reality created for a products broker, and this logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce an identity that projects assurance, financial success, and opulence.

 Franklin Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for externally facing arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Thankfully, in this instance, I hit a bullseye with the first try.

Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to create a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.