Hendersonville Logo Design

Nearly every new Hendersonville company understands that they need a logo, however few new business owners fully grasp the pivotal role their organization logo will perform in their success, or the reason that one business logo functions better than another. A company logo has a critical and long-term effect on the prosperity of a business, select the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Hendersonville businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bike created for a Hendersonville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening in an older part of the city and wished to project a vintage atmosphere without coming across as stodgy or low energy. I accomplished both of these jobs by means of developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also germs designed for Hendersonville medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, mainly the field of medicine that deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and much more unforgettable.

logo style with a jumping environment-friendly frog developed for a family members fun center in Hendersonville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - created for Hendersonville travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional journeys by means of the photos they record. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with just words. I tried to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Hendersonville logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Hendersonville logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get impartial point of views on the worthiness of a concept. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that tend to hire an expert to design their logo recognize how essential a logo design is for their company so they are much more vested in the result. Every logo job possesses it’s portion of obstacles, but the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Hendersonville publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most crucial part of a printed book considering that it is usually the very first thing a person sees in the bookstore. Concerning a publishing company, it’s the best opportunity that they will ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases one of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was undoubtedly a victory.

 Hendersonville logo design made use of for advertising and marketing as well as a tag layout for Vintage Instance features an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be vintage cases. For this custom logo concept I strove to come up with a logo that had a fluid retro feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Hendersonville, design consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs considering that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo features 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo style produced for a hair layout studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that carried a spirit of peace and connection for their new hair studio. I came up with a concept which did not go the obvious route of making just a stylized orchid but rather crafted a logo design that suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is in most cases the incorrect course and in this case, the design ended up not being about the flower but alternately laid the emphasis on the emotion that they really wanted to forecast to their patrons.

Arabian equine logo style developed for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo concept tailored to exemplify the unique physical traits of the Arabian kind of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the most quite easily identifiable horse lineages in the entire world.

Las Cafe logo design a tiny dining establishment, layout contains a customized script typeface which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style consists of a customized manuscript typeface which hovers above a group of luxuriant lines as well as dots.

Logo design for a software program developer the style functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the meaning behind a company logo is equally as important as how it serves the enterprise it represents.

Advance logo style created for a Hendersonville indoor designer, design function a series of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hendersonville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hendersonville logo design job was performed for a leadership expert that aids business leaders to develop into more effective at supervising people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell their secondhand equipment to other sports enthusiasts. I designed their Hendersonville logo design dsign utilizing an illustration which captures the interest of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually designed for an Hendersonville regional farm it was in reality designed for a commodities broker, and this trademark was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design an identity that projected trust, success, and opulence.
Logo designed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to produce a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.