Hendersonville, Tennessee Logo Design

Every new Hendersonville business professional realizes that they are in need of a logo, but few entrepreneurs fully realize the crucial role their business logo can perform in their success, or the reason that one logo works more effectively than another. A logo has an instant and sustaining effect on the financial success of a business, select the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help Hendersonville, Tennessee companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a look.
  2. Scalability: from labels to billboards a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo must be timeless and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo layout of a bicycle created for a Hendersonville, Tennessee coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an older section of the city and wanted to project a retro vibe without appearing as boring or low energy. I fulfilled the two jobs by developing a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscope slide and also bacteria created for Hendersonville, Tennessee medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, especially the field of medicine that deals with the clinical examination of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and a lot more memorable.

logo layout with a jumping environment-friendly frog created for a family fun center in Hendersonville, Tennessee.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and also a tree - developed for Hendersonville, Tennessee traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather convey emotional journeys by means of the images they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of most good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Hendersonville logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Hendersonville logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get impartial assessments on the worthiness of a design. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo understand how essential a logo is for their company so they are much more vested in the final result. Every logo design project has it’s portion of difficulties, but the biggest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Hendersonville, Tennessee publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most crucial part of a printed book due to the fact that it is usually the very first thing a person sees in the book shop. For a publishing company, it’s the opportunity they will ever get to advertise their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many instances one of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was undoubtedly a winner.

 Hendersonville logo style made use of for advertising and a tag layout for Vintage Instance features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be vintage cases. For this business logo concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Hendersonville, Tennessee, design consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects considering that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the exact same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo design created for a hair layout studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a spirit of contentment and class for their new hair salon. I created a concept which didn’t go the obvious direction of making merely a stylized orchid but alternatively delivered a logo design which suggested a flower in the formation of a swirl blended into the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo design is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead put the focus on the feeling that they wanted to forecast to their clients.

Arabian equine logo design produced for a steed ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype concept fashioned to symbolize the unique physical traits of the Arabian kind of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the highly quite easily recognizable equine types in the entire world.

Las Coffee shop logo style a small dining establishment, layout contains a modified script font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style contains a modified manuscript font style which hovers above a group of luxuriant lines and dots.

Logo style for a software designer the design features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the meaning behind a logo design is just as important as how it serves the company it represents.

Advance logo style created for a Hendersonville, Tennessee indoor designer, layout feature a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hendersonville, Tennessee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location examinations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hendersonville, Tennessee logo design assignment was carried out for a management guide that enables business leaders to become more successful at overseeing people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand goods to other sports enthusiasts. I created their Hendersonville logo dsign along with an illustration which garners the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually produced for an Hendersonville, Tennessee regional farm it was in reality designed for a commodities broker, and this particular business logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce an identity that projects confidence, success, and affluence.

 Hendersonville Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for outwardly dealing with arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the 1st shot.

Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to create a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.