Acute Care 360 ImageCo, Hendersonville, Tennessee, TN,

ImageCo, Hendersonville, Tennessee, TN,

Evolv Design logo designed by ImageCo, Hendersonville, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, Hendersonville, Tennessee, TN,

Hendersonville, Tennessee, TN,

ImageCo, Hendersonville, Tennessee, TN,
ImageCo, Hendersonville, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, Hendersonville, Tennessee, TN,

FSA OK logo designed by ImageCo, Hendersonville, Tennessee, TN,

Emerald Heights logo designed by ImageCo, Hendersonville, Tennessee, TN,

Club Sapphire logo designed by ImageCo, Hendersonville, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, Hendersonville, Tennessee, TN,

School board logo designed by ImageCo, Hendersonville, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, Hendersonville, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, Hendersonville, Tennessee, TN,

Smart kernels logo designed by ImageCo, Hendersonville, Tennessee, TN,

STRATEGIES FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to keep in mind that they can’t refund the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be judged from the quality of their design work, if the work in their portfolio doesn’t contain actual examples chances are they will never be able to produce a premium logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s goal is to echo your personal vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

Hendersonville LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners cultivate memorable brands. We’ve done branding work for builders, schools, heart surgeons, party planners, coffee roasters, retailers, and just about every other kind of business concern you can envision. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be used as an electrical sign. As a result of our sign first strategy our identity designs can, and have been employed in everything from fashion labels to neon signs. Our sign first technique ensures that our logos are equally reliable whether they are used in television commercials or web apps, they are consistently identifiable, understood, and remembered regardless of scale or purpose.

American Made ★ Design

Something that really sets ImageCo apart from many of the design companies that you might have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to perform, we perform ourselves. No matter the kind of project we accept, brand identity design, web site, trade show exhibition, or commercial sign, we do not, and never will farm-out our customer’s projects to companies based outside the USA. When you phone us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not an agent that marks up the price of your project and determines the terms of how you and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

Every new Hendersonville organization understands that they probably need a logo, but few start ups fully recognize the key role their logo can play in their becoming successful, or exactly why one logo design functions far better than another. A logo has an immediate and long-term effect on the viability of a business, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Hendersonville companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not need scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to retail signs a scalable logo design will be legible and just as emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they brand.
  5. Relevance: a logo design must be lasting and will feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It is a verb and also a noun, it’s an identifying mark as well as the process of denoting something to ensure that it can be distinguished, its foundation originates from the mark branded onto livestock. Today a brand represents practically anything with an objective, regardless of whether it be profit or political parties, a brand is an intrinsic aspect of defining the value of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are all from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to produce an image that the target market can identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When somebody mentions the names Porsche or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals want those products. Brand image is why individuals acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the history of many branding companies you’ll discover that they are quite often re-branded marketing and advertising companies. When someone states they are in advertising lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a kind of visual design that helps shape the public image of a firm, a product or an organization. Brand identity designers produce logo designs, signage designs, product packaging, and collateral material such as cards, stationery, and sales brochures. Some identity designers also design sites and also user interfaces. The essential role of a brand identity designer is to create the visual cues and also a psychological tone with the objective of affecting activities, results as well as assumptions.

select logos & signs

Retro logo style of a bike produced for a Hendersonville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually launching in an old part of the town and hoped to cast an old-fashioned feel without coming across as uninteresting or low energy. I fulfilled each of the tasks via developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and also bacteria made for Hendersonville medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and consequences of diseases, especially the branch of healthcare that works with the clinical assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and even more meaningful.

logo style with a leaping eco-friendly frog made for a family members fun facility in Hendersonville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - created for Hendersonville traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but instead convey emotional experiences by means of the pictures they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Hendersonville logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Hendersonville logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get unbiased judgements on the benefit of a design. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world because the people that tend to hire an expert to design their logo comprehend how vital a logo design is for their business so they are way more vested in the result. Every logo job possesses it’s share of obstacles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Hendersonville book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most necessary part of a printed book since it is ordinarily the first thing a person views in the bookstore. Concerning a publishing company, it’s the most ideal opportunity they will ever get to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases one of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was undoubtedly a victory.

 Hendersonville logo design used for marketing and a tag layout for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be much older cases. For this logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could easily be used for every thing from a web page to a label on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Hendersonville, design include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs because it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo design includes 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be understood.

Logo style created for a Hendersonville hair layout studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried a feeling of serenity and connection for their new hair studio. I came up with a concept that did not go the obvious direction of crafting merely a stylized orchid but instead delivered a business logo which suggested an orchid in the pattern of a swirl blended into the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they wanted to transmit to their clients.

Arabian horse logo design created for a steed cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo concept styled to illustrate the unique physical traits of the Arabian breed of horses. By having a different head form and high tail posture, the Arabian is one of the most immediately recognizable horse types in the whole world.

Las Cafe, A Hendersonville Coffee shop logo style a small restaurant, layout includes a modified script typeface which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout includes a customized manuscript font which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software program designer the design functions as well as famous Hendersonville component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the significance supporting a logo is equally as important as how it brands the enterprise it stands for.

Develop logo style developed for a Hendersonvilleindoor designer, design feature a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hendersonville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site evaluations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Hendersonville, the characters for letter V and also A in middle of the word advanced have been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hendersonville logo design project was completed for a management advisor that helps business leaders to become more successful at overseeing people, expectations, and profitability.

A Hendersonville business logo style featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to market their secondhand items to other sports enthusiasts.

I tailored their Hendersonville business logo design with an illustration which seizes the interest of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this Hendersonville company logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually produced for an Hendersonville area farm it was really created for a commodities broker, and this company logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop an identity that projected self-assurance, effectiveness, and luxury.

 Hendersonville Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for outwardly encountering arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this case, I struck a bullseye with the first shot.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known Hendersonville sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to produce a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Electrical sign design for Hendersonville restaurnat designed by Hendersonville Sign Company
Hendersonville logo design and brand identity design for Hendersonville retailers
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,

Logo designed by ImageCo, Hendersonville, Tennessee, TN,

Logo designed by ImageCo, Hendersonville, Tennessee, TN,

Logo designed by ImageCo, Hendersonville, Tennessee, TN,

Logo designed by ImageCo, Hendersonville, Tennessee, TN,

Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,
Logo designed by ImageCo, Hendersonville, Tennessee, TN,