Acute Care 360 ImageCo, Jackson, Tennessee, TN,

ImageCo, Jackson, Tennessee, TN,

Evolv Design logo designed by ImageCo, Jackson, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, Jackson, Tennessee, TN,

Jackson, Tennessee, TN,

ImageCo, Jackson, Tennessee, TN,
ImageCo, Jackson, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, Jackson, Tennessee, TN,

FSA OK logo designed by ImageCo, Jackson, Tennessee, TN,

Emerald Heights logo designed by ImageCo, Jackson, Tennessee, TN,

Club Sapphire logo designed by ImageCo, Jackson, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, Jackson, Tennessee, TN,

School board logo designed by ImageCo, Jackson, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, Jackson, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, Jackson, Tennessee, TN,

Smart kernels logo designed by ImageCo, Jackson, Tennessee, TN,

STRATEGIES ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to remember that they can not refund the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design firm can only be evaluated by the quality of their design work, if the work in their portfolio doesn’t feature real world examples odds are they won’t be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to echo your personal vision for your business. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Jackson LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds cultivate memorable brand identities. We’ve undertaken brand design work for ranchers, universities, heart surgeons, wedding singers, coffee roasters, retail stores, and virtually every other kind of business you can imagine. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be used as an electric sign. As a result of our sign first method our brand identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first method insures that our logo designs are equally successful whether they are used in television commercials or web apps, they are consistently recognizable, comprehended, and always remembered no matter of scale or application.

American Made ★ Design

Something which seriously sets ImageCo apart from other design companies that you might have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to perform, we perform ourselves. Regardless of the type of project we undertake, business logo, website design, trade show banners, or commercial sign, we do not, and never will farm out our customer’s projects to agencies located outside the USA. When you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the price of your project and determines the terms of how my customers and I conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

It’s likely that every new Jackson organization understands that they probably need a logo, but few new business owners entirely understand the key role their business logo can make in their becoming successful, or the reason that one business logo performs far better than another. A logo has a critical and long term influence on the prosperity of a company, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Jackson companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t need contemplation, they can be understood in just a glance.
  2. Scalability: from clothing labels to posters a scalable logo design will remain legible and equally emotive at every dimension.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they represent.
  5. Relevance: a company logo needs to be lasting and should feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It is both a verb and also a noun, it is an identifying mark and the process of marking something so that it could be identified, its genesis originates from the brand burned onto livestock. These days a brand indicates virtually anything with an objective, regardless if it be earnings or politics, a brand is an intrinsic aspect of defining the value of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target market, it’s goal is to produce an image that the audience can identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person says the names Ferrari or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people want those products. Brand image is why people identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the origin of most branding firms you’ll discover that they are quite often re-branded advertising agencies. When someone says they are in advertising and marketing most people will likely have a preconceived notion about what they do. But when somebody claims “I’m in branding”… it just sounds much more attractive, maybe it’s due to the fact that most individuals don’t know what it implies to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that explains the visual components of a product or business that affect view points. This mostly consists of the name, the logo design, the packaging, the colors used however can also consist of sound, illumination, texture, signs, really anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a kind of visual design which helps shape the public image of a business, a product or a business. Brand identity designers develop logo designs, sign designs, product packaging, and collateral products such as business cards, stationery, and also brochures. Some identity designers also develop sites as well as software interfaces. The vital duty of a brand identity designer is to create the visual cues and also an emotional tone with the goal of influencing activities, results and also understandings.

select logos & signs

Retro logo style of a bike produced for a Jackson coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were launching in an old part of the community and wished to cast an old-fashioned tone without appearing as monotonous or low energy. I accomplished each of the jobs via developing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also germs made for Jackson clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, especially the field of medicine which works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and more unforgettable.

logo style with a jumping green frog developed for a family fun center in Jackson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - developed for Jackson travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional experiences by means of the pictures they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Jackson logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Jackson logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family as well as with other people that they don’t actually know so as to get unprejudiced point of views on the worthiness of a concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo realize how vital a logo design is for their business so they are much more vested in the final result. Every logo design project possesses it’s allotment of difficulties, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Jackson book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most vital part of a published book due to the fact that it is usually the primary thing a person views in the book store. Regarding a publisher, it’s the best opportunity that they will likely ever have to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases one of the traits people tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline located in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was definitely a victory.

 Jackson logo style utilized for advertising and marketing and also a tag style for Vintage Situation features an archaic font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which looked to be older cases. For this custom logo design I strove to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for every thing from a website to an insignia on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Jackson, design include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design projects because it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their branding in the very same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo includes 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo layout created for a Jackson hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related a feeling of ease and class for their new hair salon. I created a concept that did not go the obvious route of creating merely a stylized orchid but alternatively created a logo design which suggested an orchid in the pattern of a swirl featured in to the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they really wanted to project to their customers.

Arabian steed logo design produced for a horse ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype design customized to exemplify the unique physical traits of the Arabian pedigree of equines. With a different head shape and very high tail posture, the Arabian is one of the highly quite easily identifiable horse breeds in the entire world.

Las Cafe, A Jackson Coffee shop logo style a tiny dining establishment, layout contains a customized manuscript font style which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style consists of a customized manuscript font style which hovers over a group of luxuriant lines and dots.

Logo style for a software designer the layout functions and also legendary Jackson component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in quite a few cases the significance behind a logo is just as important as how it brands the company it represents.

Develop logo style created for a Jacksonindoor designer, design feature a series of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jackson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Jackson, the personalities for letter V and also A in center of the word advanced have actually been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Jackson logo design job was completed for a management guide that enables business leaders to develop into more successful at supervising people, expectations, and profitability.

A Jackson business logo design including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned products to other sports enthusiasts.

I created their Jackson logo design design utilizing an image that pulls in the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this Jackson company logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Jackson area farm it was really designed for a commodities broker, and this particular business logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce an identity that projected assurance, effectiveness, and opulence.

 Jackson Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for externally dealing with arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Luckily, in this instance, I nailed a bullseye with the first go.

Logo design made for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous Jackson sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to produce a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Electrical sign design for Jackson restaurnat designed by Jackson Sign Shop
Jackson logo design and brand identity design for Jackson businesses
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,

Logo designed by ImageCo, Jackson, Tennessee, TN,

Logo designed by ImageCo, Jackson, Tennessee, TN,

Logo designed by ImageCo, Jackson, Tennessee, TN,

Logo designed by ImageCo, Jackson, Tennessee, TN,

Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,
Logo designed by ImageCo, Jackson, Tennessee, TN,