Acute Care 360 ImageCo, Johnson City, Tennessee, TN,

ImageCo, Johnson City, Tennessee, TN,

Evolv Design logo designed by ImageCo, Johnson City, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, Johnson City, Tennessee, TN,

Johnson City, Tennessee, TN,

ImageCo, Johnson City, Tennessee, TN,
ImageCo, Johnson City, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, Johnson City, Tennessee, TN,

FSA OK logo designed by ImageCo, Johnson City, Tennessee, TN,

Emerald Heights logo designed by ImageCo, Johnson City, Tennessee, TN,

Club Sapphire logo designed by ImageCo, Johnson City, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, Johnson City, Tennessee, TN,

School board logo designed by ImageCo, Johnson City, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, Johnson City, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, Johnson City, Tennessee, TN,

Smart kernels logo designed by ImageCo, Johnson City, Tennessee, TN,

POINTERS FOR SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to remember that they simply cannot refund the time you invest which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a designer can only be determined by the quality of their portfolio, if the work in their design portfolio does not contain real world examples chances are they won’t be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s objective is to reflect your unique vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how fast they will get paid.

Johnson City LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs grow notable brands. We have done brand design work for ranchers, schools, heart surgeons, party planners, restaurants, retail stores, and practically every other kind of business you can imagine. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as if it will be used as an electric sign. As a result of our sign first strategy our identity designs can, and have been employed in everything from garment labels to billboards. Our sign first approach guarantees that our logos are equally reliable whether they are used in TV commercials or web apps, they are consistently identifiable, understood, and remembered irrespective of size or application.

American Made ★ Design

Something which truly sets ImageCo apart from other design firms that you might possibly have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to perform, we do in-house. Irrespective of the kind of project we accept, business logo, web page, trade show display, or retail sign, we do not, and never will farm-out our client’s projects to 3rd parties located outside the USA. When you call us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and dictates the terms of how we conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Every new Johnson City entrepreneur understands that they need a logo, yet few start ups thoroughly recognize the crucial role their company logo can play in their becoming successful, or exactly why one business logo functions more effectively than another. A business logo has an immediate and lasting impact on the viability of a company, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Johnson City businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require consideration, they can be grasped in just a look.
  2. Scalability: from label to retail signs a scalable logo will be legible and equally emotive at any size.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they represent.
  5. Relevance: a logo needs to be lasting and should feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s both a verb as well as a noun, it’s an identifying mark and the act of marking something to make sure that it could be identified, its genesis originates from the mark branded onto livestock. Nowadays a brand indicates basically anything with an intention, regardless if it be profit or politics, a brand is an inherent aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to create a mental image that the audience will relate to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When someone says the names Lamborghini or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals buy those brands. Brand image is why people get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the origin of many branding firms you’ll discover that they are frequently rebranded marketing companies. When someone claims they are in advertising the majority of people will likely have an idea about what they do. Yet when a person claims “I am in branding”… it simply seems more impressive, maybe it’s because many people do not know what it implies to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is an inclusive term that explains the visual components of a product or company that influence understandings. This mainly consists of the name, the logo, the product packaging, the different colors used however can likewise include sound, lights, texture, signage, just about anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps form the image of a firm, a product or a company. Brand identity designers develop logo designs, sign designs, product packaging, and also collateral material such as cards, stationery, and brochures. Some visual designers also build websites as well as software interfaces. The vital duty of a brand identity designer is to establish the visual cues and also an emotional tone with the goal of affecting activities, end results as well as perceptions.

Featured signs/logos

Retro logo style of a bike produced for a Johnson City coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an old section of the town and wanted to project an old-fashioned feel without appearing as uninteresting or low energy. I accomplished both of these tasks by means of creating a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide as well as germs developed for Johnson City clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, mainly the field of medicine that deals with the clinical assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and more meaningful.

logo design with a leaping environment-friendly frog developed for a household fun center in Johnson City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - designed for Johnson City travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences through the photos they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Johnson City logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Johnson City logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a client I urge them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get unbiased viewpoints on the benefit of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire an expert to create their logo design recognize how crucial a logo design is for their company so they are way more vested in the end result. Every logo job has it’s portion of challenges, however the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Johnson City book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most vital part of a printed book since it is often the first thing a person sees in the book store. Regarding a publishing company, it’s the opportunity they will likely ever get to advertise their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences 1 of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was definitely a victory.

 Johnson City logo layout utilized for advertising and marketing and a label design for Vintage Situation includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be much older cases. For this logo design I sought to come up with a logo that offered a fluid nostalgic feel to it and could be used for every thing from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Johnson City, style consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo projects because it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo features 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo design created for a Johnson City hair design workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected a spirit of ease and connection for their new hair studio. I created a design which didn’t go the obvious direction of designing simply a stylized orchid but alternatively delivered a business logo which implied a flower in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is frequently the wrong course and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they really wanted to project to their customers.

Arabian equine logo style created for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo design tailored to symbolize the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and high tail carriage, the Arabian is one of the most easily identifiable horse breeds in the whole world.

Las Cafe, A Johnson City restaurant logo layout a little restaurant, style consists of a customized script typeface which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style contains a customized manuscript font style which hovers above a group of elaborate lines and also dots.

Logo style for a software program designer the layout features and legendary Johnson City element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the substance supporting a business logo is just as important as how it brands the enterprise it represents.

Advance logo design produced for a Johnson Cityinterior developer, style feature a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Johnson City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site assessments, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Johnson City, the personalities for letter V and also A in center of the word progressed have been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Johnson City logo design job was undertaken for a leadership guide that aids business leaders to develop into more effective at managing people, expectations, and profitability.

A Johnson City business logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to sell their previously owned goods to other sports enthusiasts.

I tailored their Johnson City business logo design using an illustration which pulls in the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this Johnson City company logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually produced for an Johnson City area farm it was in reality devised for a products broker, and this particular logo design was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design an identity that projects confidence, effectiveness, and luxury.

 Johnson City Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for ostensibly encountering arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Luckily, in this particular case, I nailed a bullseye with the first go.

Logo made for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a famous Johnson City sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to produce a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Electrical sign design for Johnson City restaurnat designed by Johnson City Sign Shop
Johnson City logo design and brand identity design for Johnson City businesses
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,

Logo designed by ImageCo, Johnson City, Tennessee, TN,

Logo designed by ImageCo, Johnson City, Tennessee, TN,

Logo designed by ImageCo, Johnson City, Tennessee, TN,

Logo designed by ImageCo, Johnson City, Tennessee, TN,

Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,
Logo designed by ImageCo, Johnson City, Tennessee, TN,