Johnson City, Tennessee Logo Design

Every new Johnson City venture realizes that they require a logo, but few entrepreneurs fully are aware of the pivotal role their organization logo will make in their success, or exactly why one logo functions more effectively than another. A business logo has a critical and sustaining effect on the growth of a business, select the right one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help Johnson City, Tennessee businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be timeless and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Johnson City, Tennessee coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an older section of town and wished to cast a nostalgic atmosphere without coming across as stodgy or low energy. I accomplished both of these tasks by creating a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscope slide as well as germs developed for Johnson City, Tennessee clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, mainly the field of healthcare that deals with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and much more unforgettable.

logo layout with a jumping green frog designed for a family members fun center in Johnson City, Tennessee.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - created for Johnson City, Tennessee travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather project emotional experiences by means of the pictures they record. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Johnson City logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Johnson City logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family as well as with other people that they don’t even know so as to get neutral point of views on the benefit of a concept. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to create their business logo realize how essential a logo design is for their organization so they are much more invested in the final result. Every logo design project possesses it’s allotment of challenges, but the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Johnson City, Tennessee publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most crucial part of a printed book since it is ordinarily the primary thing a person views in the bookstore. Regarding a publishing company, it’s the best opportunity that they will ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases one of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to confering a spirit of flight and it was definitely a success.

 Johnson City logo design made use of for advertising and a label layout for Vintage Situation includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be older cases. For this business logo design I strove to come up with a logo that had a fluid old style feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Johnson City, Tennessee, layout consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects because it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be comprehended.

Logo design produced for a hair design workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that related an atmosphere of simplicity and elegance for their new hair studio. I created a design that did not go the obvious direction of crafting just a stylized orchid but alternatively delivered a business logo that suggested a flower in the pattern of a swirl featured in to the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the emotion that they really wanted to transmit to their clients.

Arabian equine logo design developed for a horse ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind brand design fashioned to exemplify the unique physical traits of the Arabian kind of equines. With an identifiable head form and higher tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the world.

Las Cafe logo design a tiny restaurant, design contains a changed script font style which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style consists of a modified manuscript typeface which floats over a group of ornate lines and dots.

Logo design for a software program developer the layout functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the meaning supporting a business logo is equally as important as how it serves the company it stands for.

Progress logo design developed for a Johnson City, Tennessee interior designer, style feature a series of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Johnson City, Tennessee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in center of the word advanced have actually been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Johnson City, Tennessee logo design assignment was carried out for a management expert that helps business leaders to develop into more effective at managing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand equipment to other sports enthusiasts. I tailored their Johnson City logo dsign utilizing an illustration which garners the interest of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually designed for an Johnson City, Tennessee regional farm it was really designed for an investments broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a graphic that projected confidence, success, and affluence.

 Johnson City Logo design for a nonprofit, Turning Factor Solutions - the logo layout function for externally encountering arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this case, I struck a bullseye with the first go.

Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to design a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.