Acute Care 360 ImageCo, Kingsport, Tennessee, TN,

ImageCo, Kingsport, Tennessee, TN,

Evolv Design logo designed by ImageCo, Kingsport, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, Kingsport, Tennessee, TN,

Kingsport, Tennessee, TN,

ImageCo, Kingsport, Tennessee, TN,
ImageCo, Kingsport, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, Kingsport, Tennessee, TN,

FSA OK logo designed by ImageCo, Kingsport, Tennessee, TN,

Emerald Heights logo designed by ImageCo, Kingsport, Tennessee, TN,

Club Sapphire logo designed by ImageCo, Kingsport, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, Kingsport, Tennessee, TN,

School board logo designed by ImageCo, Kingsport, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, Kingsport, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, Kingsport, Tennessee, TN,

Smart kernels logo designed by ImageCo, Kingsport, Tennessee, TN,

STRATEGIES ON PICKING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to remember that they simply cannot reimburse the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design agency can only be judged by the quality of their portfolio, if the work in their portfolio does not feature actual samples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your business. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Kingsport LOGO DESIGN​

For over two decades ImageCo has been helping business owners cultivate unforgettable brands. We have undertaken brand identity design work for farmers, universities, heart surgeons, wedding singers, bistros, retailers, and just about every other kind of business you can imagine. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be used as an electrical sign. Because of our sign first strategy our logo designs can, and have been used in everything from fashion labels to billboards. Our sign first approach insures that our logo designs are equally effective whether they are used in television commercials or website headers, they are consistently identifiable, understood, and always remembered irrespective of size or function.

American Made ★ Design

Something which truly sets ImageCo apart from other design agencies that you probably have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to do, we do ourselves. Regardless of the type of design project we take on, logo design, website, trade show exhibition, or electric sign, we do not, and never will job-out our customer’s work to organizations located outside the US. When you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not an agent that increases the cost of your project and dictates the terms of how my customers and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

It’s likely that every new Kingsport company realizes that they require a logo, yet few start-ups thoroughly understand the pivotal role their logo design will perform in their success, or precisely why one logo design functions far better than another. A logo has a critical and lasting impact on the viability of a company, pick the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Kingsport businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t need consideration, they can be grasped in merely a look.
  2. Scalability: from label to billboards a scalable logo will be legible and equally emotive at any dimension.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a company logo must be timeless and will feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It is a verb and also a noun, it is an identifying mark as well as the process of noting something to make sure that it can be identified, its origin comes from the brand burned onto animals. Nowadays a brand symbolizes practically anything with a motive, regardless of whether it be revenue or political parties, a brand is an inherent aspect of defining the value of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are all from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s goal is to develop a mental image that the target market will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When somebody says the brand names Ferrari or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes people want those brands. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the beginning of the majority of branding firms you’ll find that they are often rebranded advertising firms. When someone claims they are in marketing lots of people will likely have an idea about what they do. But when a person states “I’m in branding”… it just sounds much more attractive, maybe it’s due to the fact that many people don’t know what it implies to be in branding so it comes off as mysterious and sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or business that affect understandings. This mainly consists of the name, the logo design, the packaging, the colors used however can additionally include audio, lighting, texture, signs, actually anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design that helps form the public image of a company, a product or a company. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral products such as business cards, stationery, as well as sales brochures. Some identity designers also develop web sites and software interfaces. The vital duty of a brand identity designer is to establish the visual cues and a psychological tone with the goal of affecting activities, end results as well as understandings.

Featured logos & signs

Retro logo style of a bike produced for a Kingsport coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an old section of the town and hoped to project a vintage feel without coming across as stodgy or low energy. I achieved both of these tasks by means of creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also germs created for Kingsport medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, mainly the branch of medicine which works with the laboratory assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a concept and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and much more memorable.

logo style with a jumping environment-friendly frog developed for a family fun facility in Kingsport.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - developed for Kingsport traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but instead convey emotional journeys through the pictures they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Kingsport logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Kingsport logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family as well as with folks that they don’t even know so as to get unprejudiced point of views on the merit of a concept. Fortunately, he discussed it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how crucial a logo is for their company so they are way more vested in the outcome. Every logo design project has it’s allotment of obstacles, however the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Kingsport publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most critical part of a printed book because it is often the initial thing a person sees in the book store. With regard to a publisher, it’s the best opportunity they will ever get to advertise their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many cases one of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was certainly a victory.

 Kingsport logo design made use of for marketing and a label design for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in Kingsport, design consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo design jobs considering that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo features 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo layout produced for a Kingsport hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related an atmosphere of simplicity and elegance for their new hair salon. I came up with a concept that did not go the obvious course of making simply a stylized orchid but instead created a company logo that implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is generally the wrong path and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they wanted to project to their customers.

Arabian steed logo layout created for a horse cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo design customized to symbolize the unique physical traits of the Arabian breed of equines. With a distinctive head form and high tail carriage, the Arabian is one of the very most quite easily identifiable horse lineages in the entire world.

Las Cafe, A Kingsport restaurant logo layout a tiny dining establishment, design includes a changed script font style which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style includes a modified manuscript font which floats above a team of ornate lines as well as dots.

Logo design for a software application designer the design features and legendary Kingsport aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the symbolism behind a company logo is equally as important as how it serves the organization it stands for.

Evolve logo layout developed for a Kingsportindoor designer, design function a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kingsport interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site assessments, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Kingsport, the personalities for letter V and A in center of the word advanced have actually been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Kingsport logo design job was completed for a leadership consultant that aids business professionals to become more successful at handling people, expectations, and productivity.

A Kingsport business logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their pre-owned items to other sports enthusiasts.

I created their Kingsport logo design using an illustration which garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this Kingsport company logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an Kingsport area farm it was actually created for an investments broker, and this company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design an identity that projected trust, success, and luxury.

 Kingsport Logo design for a not-for-profit, Turning Point Solutions - the logo layout attribute for outwardly facing arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the first go.

Logo design created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a famous Kingsport sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to develop a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Electrical sign design for Kingsport restaurnat designed by Kingsport Sign Company
Kingsport logo design and brand identity design for Kingsport commercial businesses
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,

Logo designed by ImageCo, Kingsport, Tennessee, TN,

Logo designed by ImageCo, Kingsport, Tennessee, TN,

Logo designed by ImageCo, Kingsport, Tennessee, TN,

Logo designed by ImageCo, Kingsport, Tennessee, TN,

Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,
Logo designed by ImageCo, Kingsport, Tennessee, TN,