Acute Care 360 ImageCo, Knoxville, Tennessee, TN,

ImageCo, Knoxville, Tennessee, TN,

Evolv Design logo designed by ImageCo, Knoxville, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, Knoxville, Tennessee, TN,

Knoxville, Tennessee, TN,

ImageCo, Knoxville, Tennessee, TN,
ImageCo, Knoxville, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, Knoxville, Tennessee, TN,

FSA OK logo designed by ImageCo, Knoxville, Tennessee, TN,

Emerald Heights logo designed by ImageCo, Knoxville, Tennessee, TN,

Club Sapphire logo designed by ImageCo, Knoxville, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, Knoxville, Tennessee, TN,

School board logo designed by ImageCo, Knoxville, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, Knoxville, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, Knoxville, Tennessee, TN,

Smart kernels logo designed by ImageCo, Knoxville, Tennessee, TN,

POINTERS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to keep in mind that they can’t reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a designer can only be judged from the quality of their portfolio, if the work in their design portfolio does not contain real life samples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your company. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how fast they can get paid.

Knoxville LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds establish memorable brands. We’ve done brand design work for farmers, schools, heart surgeons, party planners, diners, retail stores, and practically every other kind of business you can imagine. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be used as an electric sign. As a result of our sign first method our brand identity designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first technique guarantees that our logos are equally reliable whether they are used in television commercials or web apps, they are consistently recognizable, understood, and remembered regardless of size or function.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design agencies that you might have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to do, we do in-house. No matter the kind of project we undertake, logo, website, trade show exhibition, or commercial sign, we do not, and never will contract out our customer’s projects to organizations located outside the United States. Whenever you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your project and imposes the terms of how we do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Every new Knoxville business realizes that they need a logo, however few new business owners fully realize the key role their company logo can play in their financial success, or precisely why one logo design works better than another. A logo design has an instant and long-term impact on the prosperity of a business, pick the right one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Knoxville companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a business logo should be timeless and will feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s both a verb as well as a noun, it is an identifying mark as well as the process of marking something to ensure that it could be identified, its origin comes from the mark branded onto livestock. These days a brand indicates pretty much anything with an intention, regardless of whether it be profit or government agencies, a brand is an inherent aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are both from the same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target market, it’s goal is to develop an image that the audience will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When someone says the names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals buy those brands. Brand image is why people buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the origin of a lot of branding agencies you’ll discover that they are often rebranded advertising and marketing firms. When someone claims they are in advertising and marketing most people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps form the public image of a business, a product or a business. Brand identity designers develop logo designs, signage designs, product packaging, and also collateral products such as cards, stationery, and also pamphlets. Some visual designers also design sites and user interfaces. The vital duty of a brand identity designer is to develop the visual cues as well as an emotional tone with the goal of influencing actions, results and assumptions.

select logos & signs

Retro logo style of a bicycle developed for a Knoxville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an old section of the area and wanted to visualize a vintage atmosphere without appearing as stodgy or low energy. I fulfilled both tasks via developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and bacteria created for Knoxville medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, mainly the branch of healthcare which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and even more memorable.

logo layout with a leaping eco-friendly frog designed for a household enjoyable facility in Knoxville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and also a tree - created for Knoxville traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t capture places or things but rather convey emotional journeys by means of the photos they capture. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Knoxville logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Knoxville logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and colleagues and family as well as with folks that they don’t even know so as to get impartial viewpoints on the benefit of a design concept. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that tend to hire a professional to design their business logo comprehend how essential a logo design is for their company so they are much more invested in the final result. Every logo design project possesses it’s share of hurdles, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Knoxville publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most crucial part of a published book because it is often the first thing a person views in the book store. With regard to a publisher, it’s the most ideal opportunity they will ever get to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases one of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was surely a victory.

 Knoxville logo layout made use of for advertising and also a tag layout for Vintage Case includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be much older cases. For this brand concept I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for anything from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Knoxville, design include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects because it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the exact same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo design created for a Knoxville hair design workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which projected a sense of contentment and connection for their new hair salon. I created a design that did not go the obvious route of creating merely a stylized orchid but rather crafted a logo which implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead placed the main focus on the perception that they wanted to transmit to their patrons.

Arabian horse logo design created for a horse ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique creative logo design tailored to embody the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the very most immediately recognizable horse types in the world.

Las Cafe, A Knoxville restaurant logo style a tiny dining establishment, design contains a customized manuscript font which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style includes a customized script typeface which floats above a team of luxuriant lines and dots.

Logo style for a software developer the design attributes and also legendary Knoxville component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the significance behind a business logo is just as important as how it brands the company it represents.

Advance logo style developed for a Knoxvilleinterior developer, style function a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Knoxville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, site assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Knoxville, the personalities for letter V and also A in middle of words advanced have been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Knoxville logo design job was done for a management consultant that aids business professionals to become more successful at supervising people, expectations, and productivity.

A Knoxville business logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their previously owned products to other sports enthusiasts.

I tailored their Knoxville business logo design utilizing a graphic that pulls in the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Knoxville company logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Knoxville regional farm it was really devised for an investments broker, and this business logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projects trust, success, and prosperity.

 Knoxville Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for externally dealing with arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the first shot.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular Knoxville sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to create a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Electrical sign design for Knoxville restaurnat designed by Knoxville Sign Shop
Knoxville logo design and brand identity design for Knoxville commercial businesses
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,

Logo designed by ImageCo, Knoxville, Tennessee, TN,

Logo designed by ImageCo, Knoxville, Tennessee, TN,

Logo designed by ImageCo, Knoxville, Tennessee, TN,

Logo designed by ImageCo, Knoxville, Tennessee, TN,

Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,
Logo designed by ImageCo, Knoxville, Tennessee, TN,