Knoxville, Tennessee Logo Design

Virtually every new Knoxville business knows they are in need of a logo, however few new business owners entirely understand the pivotal role their business logo can play in their financial success, or precisely why one logo functions more effectively than another. A company logo has a critical and lasting influence on the success of a company, go with the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Knoxville, Tennessee companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to movie screens a scalable logo design will remain legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo should be timeless and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo layout of a bike created for a Knoxville, Tennessee coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an older section of the area and wished to cast a vintage tone without coming across as uninteresting or low energy. I accomplished the two jobs by creating a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Knoxville, Tennessee clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, mainly the field of medicine that deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more unforgettable.

logo style with a jumping green frog developed for a family enjoyable center in Knoxville, Tennessee.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - developed for Knoxville, Tennessee travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but instead project emotional experiences by means of the images they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with just words. I made an effort to do something the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Knoxville logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Knoxville logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get unprejudiced point of views on the worthiness of a concept. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to design their logo design recognize how vital a logo design is for their company so they are way more vested in the end result. Every logo project has it’s portion of hurdles, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Knoxville, Tennessee book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most important part of a published book due to the fact that it is usually the very first thing a person sees in the book shop. For a publishing company, it’s the most ideal opportunity they will ever get to publicize their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many instances one of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline located in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was undoubtedly a success.

 Knoxville logo layout made use of for marketing and also a tag design for Vintage Case includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be vintage cases. For this brand design I tried to come up with a logo that offered a fluid old style feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Knoxville, Tennessee, style include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo jobs considering that it appears that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design features 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how people should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself will never have the opportunity to be understood.

Logo layout developed for a hair layout studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a feeling of calmness and elegance for their new hair salon. I created a concept that did not go the obvious direction of creating just a stylized orchid but rather designed a company logo that implied an orchid in the pattern of a swirl integrated into the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead put the main focus on the feeling that they really wanted to transmit to their clients.

Arabian equine logo design created for a horse ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo design styled to embody the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the world.

Las Cafe logo design a little dining establishment, layout contains a customized script font style which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design contains a customized script typeface which hovers above a group of ornate lines and dots.

Logo style for a software application designer the design features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the meaning behind a logo is just as important as how it brands the organization it represents.

Advance logo style produced for a Knoxville, Tennessee indoor designer, design attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Knoxville, Tennessee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in center of words progressed have actually been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Knoxville, Tennessee logo design assignment was performed for a management advisor that helps business leaders to become more efficient at supervising people, expectations, and productivity.
A logo style including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell their previously owned products to other sports enthusiasts. I tailored their Knoxville logo design dsign along with an illustration that garners the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an Knoxville, Tennessee regional farm it was really designed for an investments broker, and this particular business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a graphic that projects esteem, effectiveness, and affluence.

 Knoxville Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for externally encountering arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the very first shot.

Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.