Knoxville Logo Design

Nearly every new Knoxville company realizes that they require a logo, yet few new business owners thoroughly realize the crucial role their company logo can take in their becoming successful, or why one business logo works more effectively than another. A logo design has an instant and lasting effect on the growth of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Knoxville businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle created for a Knoxville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an old part of town and wished to project a nostalgic tone without coming across as boring or low energy. I achieved both tasks via developing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscope slide and also bacteria designed for Knoxville medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, especially the branch of healthcare that works with the clinical assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and even more memorable.

logo design with a leaping environment-friendly frog made for a family enjoyable facility in Knoxville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and a tree - designed for Knoxville travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but rather convey emotional journeys through the photos they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something comparable to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Knoxville logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Knoxville logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral viewpoints on the worthiness of a design. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo design recognize how vital a logo design is for their organization so they are way more vested in the end result. Every logo job has it’s share of obstacles, but the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Knoxville publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most important part of a printed book because it is usually the very first thing a person views in the book shop. With regard to a publishing company, it’s the opportunity that they will likely ever get to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences one of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was undoubtedly a success.

 Knoxville logo design utilized for marketing and also a label design for Vintage Case features an old font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be vintage cases. For this brand concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Knoxville, design include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs because it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to explain specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo style developed for a hair style studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that communicated a spirit of contentment and class for their new hair salon. I created a design which did not go the obvious path of designing merely a stylized orchid but alternatively delivered a business logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but instead laid the attention on the emotion that they wanted to forecast to their clients.

Arabian horse logo style developed for a horse cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique brand concept styled to display the unique physical traits of the Arabian breed of equines. By having an identifiable head form and higher tail posture, the Arabian is one of the most immediately recognizable equine types in the whole world.

Las Coffee shop logo layout a tiny dining establishment, design contains a customized manuscript font style which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style consists of a customized manuscript typeface which hovers over a group of ornate lines and dots.

Logo layout for a software program developer the layout features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the meaning behind a logo design is equally as important as how it brands the business it stands for.

Advance logo style created for a Knoxville interior designer, style function a collection of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Knoxville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Knoxville logo design job was done for a management coach that assists business professionals to develop into more effective at managing people, expectations, and productivity.

A logo design including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to market their used equipment to other sports enthusiasts. I designed their Knoxville business logo dsign with an illustration that garners the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually produced for an Knoxville regional farm it was actually created for a commodities broker, and this particular company logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make an identity that projects esteem, financial success, and prosperity.
Logo made for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.