Acute Care 360 ImageCo, La Vergne, Tennessee, TN,

ImageCo, La Vergne, Tennessee, TN,

Evolv Design logo designed by ImageCo, La Vergne, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, La Vergne, Tennessee, TN,

La Vergne, Tennessee, TN,

ImageCo, La Vergne, Tennessee, TN,
ImageCo, La Vergne, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, La Vergne, Tennessee, TN,

FSA OK logo designed by ImageCo, La Vergne, Tennessee, TN,

Emerald Heights logo designed by ImageCo, La Vergne, Tennessee, TN,

Club Sapphire logo designed by ImageCo, La Vergne, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, La Vergne, Tennessee, TN,

School board logo designed by ImageCo, La Vergne, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, La Vergne, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, La Vergne, Tennessee, TN,

Smart kernels logo designed by ImageCo, La Vergne, Tennessee, TN,

POINTERS FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to keep in mind that they simply cannot reimburse the time you commit which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design firm can only be evaluated by the quality of their design work, if the work in their portfolio doesn’t feature real world samples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s objective is to echo your personal vision for your company. If a designer is not focused on actualizing your vision, the thing they are really focused on is how fast they will get paid.

La Vergne LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs grow notable brand identities. We’ve undertaken brand design work for mechanics, educational institutions, diamond miners, party planners, coffee roasters, retailers, and virtually every other kind of business concern you can envision. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be utilized as an electrical sign. Because of our sign first approach our brand identity designs can, and have been employed in everything from garment labels to neon signs. Our sign first method insures that our logos are equally reliable whether they are used in TV commercials or web headers, they are consistently identifiable, comprehended, and always remembered regardless of scale or use.

American Made ★ Design

The one difference that truly sets ImageCo apart from many of the design agencies that you may have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to do, we perform ourselves. Irrespective of the type of project we accept, logo design, website, trade show exhibit, or commercial sign, we do not, and never will contract out our client’s projects to 3rd parties based outside the United States. When you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the price of your project and determines the terms of how you and I do business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Every new La Vergne company understands that they require a logo, however few new business owners thoroughly recognize the key role their logo will perform in their success, or precisely why one logo design works far better than another. A business logo has an immediate and long-term effect on the financial success of a business, go with the correct one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help La Vergne businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not need contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a logo must be lasting and will feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s a verb and also a noun, it is an identifying mark as well as the process of denoting something to ensure that it can be recognized, its genesis comes from the brand burned onto animals. These days a brand indicates pretty much anything with an objective, regardless if it be profit or government agencies, a brand is an inherent aspect of specifying the worth of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are each from the same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s objective is to create a mental image that the target market can identify with.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody states the brand names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people buy those brands. Brand image is why people acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the history of most branding firms you’ll find that they are often rebranded advertising companies. When somebody states they are in marketing the majority of people will likely have a preconceived notion about what they do. Yet when somebody says “I am in branding”… it simply seems much more impressive, probably it’s since the majority of people do not understand what it means to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is a comprehensive term that describes the visual components of a product or agency that affect understandings. This primarily consists of the name, the logo, the packaging, the colors used yet can likewise consist of audio, lights, texture, signage, really anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design which helps form the public image of a company, a product or a business. Brand identity designers create logo designs, sign designs, product packaging, and collateral products such as cards, stationery, and brochures. Some identity designers also build websites as well as software interfaces. The crucial function of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of affecting activities, results and also perceptions.

select signs/logos

Retro logo design of a bike developed for a La Vergne coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older section of town and wished to visualize a vintage tone without appearing as uninteresting or low energy. I accomplished both of these tasks by designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also germs created for La Vergne clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and consequences of diseases, especially the branch of healthcare that deals with the laboratory examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a concept and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and even more unforgettable.

logo layout with a leaping eco-friendly frog created for a household enjoyable facility in La Vergne.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and also a tree - developed for La Vergne travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers don’t capture locations or things but rather communicate emotional experiences by means of the photos they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  La Vergne logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 La Vergne logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get objective assessments on the merit of a concept. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo realize how vital a logo design is for their company so they are way more vested in the outcome. Every logo project has it’s portion of hurdles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for La Vergne book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it is the most necessary part of a printed book since it is often the very first thing a person sees in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to spotlight their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many cases 1 of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was definitely a winner.

 La Vergne logo design utilized for marketing and a tag layout for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be antique cases. For this business logo concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for anything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in La Vergne, design consist of an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design jobs considering that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo layout created for a La Vergne hair design workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related a sense of peace and connection for their new hair studio. I came up with a concept which did not go the obvious route of making simply a stylized orchid but alternatively created a logo design that suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo design is generally the wrong path and in this case, the design ended up not being about the orchid but instead placed the attention on the feeling that they wanted to project to their clients.

Arabian horse logo layout produced for an equine ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo design tailored to epitomize the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and higher tail carriage, the Arabian is one of the most immediately recognizable horse types in the whole world.

Las Cafe, A La Vergne restaurant logo style a tiny dining establishment, design consists of a changed manuscript font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style consists of a modified script font style which hovers over a team of ornate lines and also dots.

Logo layout for a software program programmer the style functions and also legendary La Vergne component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the significance supporting a logo design is just as important as how it serves the business it stands for.

Advance logo design produced for a La Vergneinterior designer, design attribute a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a La Vergne interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in La Vergne, the characters for letter V and A in center of words advanced have been customized to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This La Vergne logo design job was completed for a management advisor that enables business professionals to develop into more efficient at handling people, expectations, and productivity.

A La Vergne business logo layout including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned products to other sports enthusiasts.

I designed their La Vergne business logo design with a graphic which seizes the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this La Vergne company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an La Vergne regional farm it was actually created for a products broker, and this company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a brand mark that projected self-confidence, financial success, and wealth.

 La Vergne Logo design for a not-for-profit, Turning Point Solutions - the logo design function for outwardly dealing with arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this case, I struck a bullseye with the very first go.

Logo created for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known La Vergne sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to produce a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Electrical sign design for La Vergne restaurnat designed by La Vergne Sign Shop
La Vergne logo design and brand identity design for La Vergne businesses
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,

Logo designed by ImageCo, La Vergne, Tennessee, TN,

Logo designed by ImageCo, La Vergne, Tennessee, TN,

Logo designed by ImageCo, La Vergne, Tennessee, TN,

Logo designed by ImageCo, La Vergne, Tennessee, TN,

Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,
Logo designed by ImageCo, La Vergne, Tennessee, TN,