Maryville, Tennessee Logo Design

Nearly every new Maryville business knows they need a logo, but few new business owners thoroughly understand the crucial role their logo will make in their financial success, or the reason that one logo performs better than another. A company logo has a critical and long-term influence on the growth of a business, go with the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life span of an organization.

The logos included in the ImageCo portfolio help Maryville, Tennessee businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Maryville, Tennessee coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an old part of the town and hoped to project a nostalgic vibe without coming across as uninteresting or low energy. I fulfilled both jobs via developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo layout with a microscope slide and bacteria created for Maryville, Tennessee clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and effects of diseases, mainly the branch of medicine that deals with the laboratory assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and even more unforgettable.

logo design with a leaping eco-friendly frog designed for a family fun facility in Maryville, Tennessee.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - made for Maryville, Tennessee traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession because travel photographers don’t shoot locations or things but instead project emotional journeys by means of the images they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I made an effort to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Maryville logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Maryville logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family members as well as with folks that they don’t actually know so as to get unprejudiced assessments on the merit of a concept. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo recognize how crucial a logo is for their organization so they are much more vested in the final result. Every logo design job possesses it’s share of difficulties, but the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Maryville, Tennessee publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most necessary part of a printed book since it is usually the primary thing a person views in the bookstore. Regarding a publisher, it’s the best opportunity they will likely ever have to publicize their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many cases one of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was definitely a winner.

 Maryville logo design utilized for marketing as well as a tag style for Vintage Instance features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be vintage cases. For this brand concept I attempted to come up with a logo that had a fluid retro feel to it and could easily be used for every thing from a website to a label on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Maryville, Tennessee, design consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design jobs due to the fact that it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the chance to be understood.

Logo design developed for a hair layout workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a feeling of calmness and class for their new hair studio. I created a concept that didn’t go the obvious route of making simply a stylized orchid but instead designed a logo that implied a flower in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is frequently the wrong course and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they wanted to transmit to their customers.

Arabian steed logo layout created for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo design customized to display the unique physical traits of the Arabian pedigree of horses. With an identifiable head form and higher tail posture, the Arabian is one of the very most quite easily identifiable equine breeds in the entire world.

Las Cafe logo design a small restaurant, layout consists of a modified manuscript font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design contains a customized script typeface which hovers above a team of elaborate lines as well as dots.

Logo design for a software application designer the style features and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the substance supporting a logo design is just as important as how it serves the company it stands for.

Develop logo layout produced for a Maryville, Tennessee indoor developer, layout feature a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Maryville, Tennessee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site assessments, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Maryville, Tennessee logo design project was carried out for a leadership consultant that helps business professionals to develop into more efficient at supervising people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell off their previously owned items to other sports enthusiasts. I tailored their Maryville logo design dsign with an illustration that garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an Maryville, Tennessee area farm it was actually devised for a products broker, and this trademark was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projects trust, effectiveness, and affluence.

 Maryville Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for ostensibly encountering arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Fortunately, in this instance, I hit a bullseye with the very first go.

Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.