Morristown Logo Design

Each and every new Morristown organization understands that they require a logo, yet few entrepreneurs fully recognize the crucial role their business logo can make in their success, or exactly why one business logo functions more effectively than another. A company logo has a critical and long-term impact on the prosperity of a business, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Morristown businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle produced for a Morristown coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an old part of the area and wanted to project an old-fashioned atmosphere without appearing as stodgy or low energy. I accomplished both of these tasks by designing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide and also bacteria designed for Morristown medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, especially the branch of medicine that deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and more meaningful.

logo style with a jumping green frog designed for a family members enjoyable facility in Morristown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - made for Morristown travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the images they record. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Morristown logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Morristown logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get neutral viewpoints on the merit of a design concept. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their business logo comprehend how crucial a logo is for their company so they are way more invested in the final result. Every logo design job has it’s share of difficulties, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Morristown book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most critical part of a printed book considering that it is ordinarily the initial thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity that they will ever get to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances one of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service located in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was definitely a success.

 Morristown logo style made use of for marketing as well as a tag layout for Vintage Situation includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be vintage cases. For this logo design I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for everything from a website to a label on brand new cases that seemed like they were from another era.

Logo design created for an orthodontist in Morristown, layout include an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo projects due to the fact that it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the very same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 characters startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo design produced for a hair style studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that conveyed a spirit of serenity and connection for their new hair salon. I created a design that did not go the obvious direction of designing simply a stylized orchid but alternatively crafted a logo design that suggested a flower in the pattern of a swirl integrated into the letter O in the title and by putting attention on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but alternately laid the main focus on the feeling that they really wanted to transmit to their patrons.

Arabian equine logo style created for a steed ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique logo design tailored to embody the unique physical traits of the Arabian kind of horses. By having an unique head shape and very high tail posture, the Arabian is one of the most immediately identifiable equine types in the whole world.

Las Coffee shop logo design a tiny dining establishment, style contains a customized script font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, style consists of a changed manuscript font which hovers above a team of ornate lines and dots.

Logo layout for a software developer the layout features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it brands the enterprise it stands for.

Develop logo layout created for a Morristown interior designer, design feature a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Morristown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have been modified to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Morristown logo design project was completed for a management guide that aids business leaders to become more effective at supervising people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a place to market their secondhand products to other sports enthusiasts. I tailored their Morristown logo dsign along with an illustration which seizes the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Morristown regional farm it was in reality devised for an investments broker, and this company logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a graphic that projects assurance, financial success, and luxury.
Logo created for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to create a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.