Morristown, Tennessee Logo Design

Virtually every new Morristown venture realizes that they need a logo, yet few new business owners fully comprehend the pivotal role their organization logo can play in their success, or why one logo functions better than another. A company logo has an immediate and long term impact on the financial success of a business, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Morristown, Tennessee businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be timeless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Morristown, Tennessee coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an old section of town and wished to cast a nostalgic vibe without appearing as monotonous or low energy. I accomplished both tasks by developing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as germs created for Morristown, Tennessee medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, especially the field of medicine which works with the clinical examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a design and to a degree, this design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and much more meaningful.

logo style with a leaping eco-friendly frog made for a family enjoyable center in Morristown, Tennessee.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Morristown, Tennessee travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but rather communicate emotional journeys through the pictures they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Morristown logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Morristown logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family as well as with people that they don’t even know so as to get unprejudiced judgements on the worthiness of a design. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo design realize how vital a logo is for their organization so they are way more invested in the result. Every logo project possesses it’s portion of hurdles, however the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Morristown, Tennessee publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most vital part of a printed book given that it is usually the primary thing a person sees in the book shop. For a publisher, it’s the absolute best opportunity that they will ever have to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances 1 of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was certainly a victory.

 Morristown logo layout utilized for advertising and a tag style for Vintage Instance features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be much older cases. For this logo design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for every thing from a web page to a label on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in Morristown, Tennessee, layout consist of an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo jobs due to the fact that it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the exact same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be understood.

Logo style produced for a hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related a sense of ease and class for their new hair studio. I came up with a design that did not go the obvious direction of making simply a stylized orchid but alternatively crafted a business logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo design is usually the wrong path and in this case, the design ended up not being about the orchid but instead put the focus on the feeling that they really wanted to forecast to their clients.

Arabian steed logo design created for a horse ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand design fashioned to embody the unique physical traits of the Arabian kind of equines. With an unique head shape and very high tail carriage, the Arabian is one of the highly immediately identifiable horse breeds in the whole world.

Las Coffee shop logo layout a little restaurant, design contains a customized manuscript font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout includes a customized script font style which hovers above a team of luxuriant lines as well as dots.

Logo design for a software program designer the style features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the symbolism supporting a business logo is just as important as how it serves the business it stands for.

Advance logo style created for a Morristown, Tennessee interior designer, layout function a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Morristown, Tennessee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location examinations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Morristown, Tennessee logo design job was undertaken for a management guide that helps business professionals to develop into more effective at supervising people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their used goods to other sports enthusiasts. I tailored their Morristown business logo dsign along with an image that captures the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Morristown, Tennessee regional farm it was in reality created for a products broker, and this particular business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a graphic that projects esteem, success, and opulence.

 Morristown Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for outwardly facing arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the 1st try.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to develop a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.