Acute Care 360 ImageCo, Mount Juliet, Tennessee, TN,

ImageCo, Mount Juliet, Tennessee, TN,

Evolv Design logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Mount Juliet, Tennessee, TN,

ImageCo, Mount Juliet, Tennessee, TN,
ImageCo, Mount Juliet, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, Mount Juliet, Tennessee, TN,

FSA OK logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Emerald Heights logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Club Sapphire logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, Mount Juliet, Tennessee, TN,

School board logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Smart kernels logo designed by ImageCo, Mount Juliet, Tennessee, TN,

TIPS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to remember that they can not reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be evaluated by the quality of their design work, if the work in their portfolio doesn’t feature actual samples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to reflect your unique vision for your organization. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how fast they will get paid.

Mount Juliet LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners cultivate unforgettable brands. We have performed brand design work for mechanics, schools, diamond miners, wedding singers, bistros, retailers, and virtually every other kind of business you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be used as an electrical sign. As a result of our sign first technique our logo designs can, and have been used in everything from clothing labels to electrical signs. Our sign first technique guarantees that our logos are just as effective whether they are used in TV commercials or web apps, they are consistently recognizable, understood, and always remembered regardless of size or use.

American Made ★ Design

The thing which really sets ImageCo apart from many of the design agencies that you probably have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to perform, we perform ourselves. Irrespective of the kind of project we accept, logo, web site, trade show exhibit, or commercial sign, we do not, and never will contract out our customer’s projects to 3rd parties based outside the USA. Whenever you contact us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a broker that increases the price of your design project and imposes the conditions of how you and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Mount Juliet organization understands that they need a logo, but few start ups thoroughly realize the crucial role their business logo will make in their becoming successful, or precisely why one logo functions more effectively than another. A logo has an immediate and lasting effect on the growth of a business, choose the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Mount Juliet companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at every scale.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a company logo needs to be timeless and should feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark and the process of marking something to ensure that it could be distinguished, its origin originates from the mark branded onto animals. These days a brand signifies practically anything with an intention, regardless of whether it be earnings or government agencies, a brand is an intrinsic aspect of specifying the value of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are each from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a target audience, it’s objective is to develop a mental image that the audience will identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone states the names Porsche or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those brands. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the beginning of many branding companies you’ll find that they are quite often re-branded marketing agencies. When someone states they are in advertising and marketing most people will likely have an idea about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design which helps shape the image of a firm, a product or an institution. Brand identity designers develop logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, and also pamphlets. Some identity designers also build web sites as well as user interfaces. The crucial function of a brand identity designer is to create the visual cues as well as a psychological tone with the objective of influencing actions, results as well as assumptions.

select signs/logos

Retro logo layout of a bicycle created for a Mount Juliet coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an old section of the community and wanted to visualize an old-fashioned tone without coming across as boring or low energy. I fulfilled both tasks via creating a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide and germs created for Mount Juliet medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, mainly the field of medicine that deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and much more memorable.

logo layout with a jumping green frog developed for a family fun facility in Mount Juliet.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, and a tree - developed for Mount Juliet traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but instead communicate emotional experiences through the pictures they record. The thought behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Mount Juliet logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Mount Juliet logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get unbiased assessments on the worthiness of a concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that have a tendency to hire an expert to design their business logo comprehend how vital a logo is for their business so they are much more invested in the final result. Every logo job has it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Mount Juliet book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most critical part of a printed book due to the fact that it is often the primary thing a person views in the book store. Regarding a publishing company, it’s the opportunity that they will likely ever have to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances one of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was undoubtedly a success.

 Mount Juliet logo design utilized for marketing and a tag style for Vintage Situation includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be antique cases. For this business logo design I tried to come up with a logo that had a fluid old style feel to it and could be utilized for everything from a website to a label on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Mount Juliet, style include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo includes 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo layout created for a Mount Juliet hair design workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which projected a feeling of contentment and elegance for their new hair studio. I came up with a concept which did not go the obvious route of creating just a stylized orchid but instead delivered a company logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is frequently the wrong path and in this case, the design ended up not being about the flower but instead laid the main focus on the feeling that they really wanted to forecast to their patrons.

Arabian horse logo layout created for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo concept tailored to epitomize the unique physical traits of the Arabian kind of equines. With a distinctive head form and very high tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the whole world.

Las Cafe, A Mount Juliet restaurant logo design a small restaurant, style includes a changed script typeface which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout includes a modified script typeface which hovers over a group of ornate lines and also dots.

Logo style for a software program developer the layout attributes and iconic Mount Juliet aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the substance behind a business logo is equally as important as how it brands the company it stands for.

Develop logo layout created for a Mount Julietindoor developer, layout feature a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mount Juliet interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, site examinations, programming, analysis, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions in Mount Juliet, the personalities for letter V and also A in middle of words progressed have been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Mount Juliet logo design assignment was undertaken for a leadership guide that helps business leaders to become more effective at overseeing people, expectations, and profitability.

A Mount Juliet business logo style including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to market their pre-owned equipment to other sports enthusiasts.

I designed their Mount Juliet business logo design along with a graphic which grabs the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this Mount Juliet company logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually designed for an Mount Juliet area farm it was really devised for a products broker, and this particular logo design was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projects confidence, effectiveness, and luxury.

 Mount Juliet Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for outwardly facing arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this instance, I nailed a bullseye with the 1st shot.

Logo developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a well-known Mount Juliet sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to create a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Electrical sign design for Mount Juliet restaurnat designed by Mount Juliet Sign Company
Mount Juliet logo design and brand identity design for Mount Juliet businesses
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Logo designed by ImageCo, Mount Juliet, Tennessee, TN,

Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,
Logo designed by ImageCo, Mount Juliet, Tennessee, TN,