Nashville Logo Design

Nearly every new Nashville company understands that they need a logo, however few new business owners thoroughly recognize the vital role their company logo can take in their success, or the reason that one business logo functions better than another. A logo has an immediate and long term influence on the prosperity of a business, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Nashville businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike developed for a Nashville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an older part of the community and hoped to visualize a nostalgic atmosphere without coming across as uninteresting or low energy. I fulfilled each of the tasks by creating a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also bacteria designed for Nashville clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and effects of diseases, mainly the field of healthcare that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and more meaningful.

logo design with a jumping eco-friendly frog designed for a family enjoyable center in Nashville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - designed for Nashville traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but instead convey emotional journeys by means of the photos they capture. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Nashville logo design but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Nashville logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced viewpoints on the merit of a design. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo understand how vital a logo is for their business so they are much more invested in the final result. Every logo job possesses it’s share of obstacles, however the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Nashville book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most crucial part of a printed book because it is ordinarily the first thing a person views in the book store. For a publishing company, it’s the opportunity they will ever get to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the items consumers often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was definitely a success.

 Nashville logo design used for advertising as well as a label style for Vintage Case features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be older cases. For this logo design I attempted to come up with a logo that had a fluid old style feel to it and could easily be used for every thing from a web page to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Nashville, design consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the exact same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design includes 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style produced for a hair style studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that projected a sense of relaxation and elegance for their new hair studio. I came up with a design that did not go the obvious route of designing merely a stylized orchid but alternatively created a business logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is usually the incorrect course and in this case, the design ended up not being about the flower but alternately laid the emphasis on the emotion that they really wanted to forecast to their customers.

Arabian horse logo style developed for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo concept tailored to manifest the unique physical traits of the Arabian kind of equines. By having an unique head shape and very high tail posture, the Arabian is one of the most easily identifiable horse lineages in the whole world.

Las Coffee shop logo design a small restaurant, style contains a modified script typeface which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style contains a modified script typeface which floats above a team of elaborate lines as well as dots.

Logo design for a software program programmer the layout attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in many cases the significance behind a logo is just as important as how it brands the company it stands for.

Advance logo design developed for a Nashville indoor developer, style attribute a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Nashville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have actually been customized to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Nashville logo design project was carried out for a management coach that aids business professionals to become more efficient at managing people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned equipment to other sports enthusiasts. I created their Nashville logo design dsign utilizing an image which captures the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an Nashville area farm it was in reality designed for a commodities broker, and this particular logo design was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design an identity that projects self-confidence, success, and affluence.
Logo design developed for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to produce a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.