Acute Care 360 ImageCo, New South Memphis, Tennessee, TN,

ImageCo, New South Memphis, Tennessee, TN,

Evolv Design logo designed by ImageCo, New South Memphis, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, New South Memphis, Tennessee, TN,

New South Memphis, Tennessee, TN,

ImageCo, New South Memphis, Tennessee, TN,
ImageCo, New South Memphis, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, New South Memphis, Tennessee, TN,

FSA OK logo designed by ImageCo, New South Memphis, Tennessee, TN,

Emerald Heights logo designed by ImageCo, New South Memphis, Tennessee, TN,

Club Sapphire logo designed by ImageCo, New South Memphis, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, New South Memphis, Tennessee, TN,

School board logo designed by ImageCo, New South Memphis, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, New South Memphis, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, New South Memphis, Tennessee, TN,

Smart kernels logo designed by ImageCo, New South Memphis, Tennessee, TN,

TIPS ON PICKING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design company presents a money back guarantee try to remember that they can not refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design firm can only be judged by the quality of their portfolio, if the work in their portfolio doesn’t contain real life samples odds are they will not be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to mirror your personal vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

New South Memphis LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs cultivate memorable brands. We’ve done branding work for mechanics, colleges, heart surgeons, wedding singers, coffee roasters, retail stores, and just about every other kind of business you can envision. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be utilized as an electric sign. As a result of our sign first technique our logo designs can, and have been employed in everything from garment labels to neon signs. Our sign first technique insures that our logo designs are just as reliable whether they are used in TV commercials or web applications, they are consistently identifiable, understood, and always remembered irrespective of size or purpose.

American Made ★ Design

The thing that seriously sets ImageCo apart from many of the design agencies that you may have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to perform, we perform ourselves. Irrespective of the type of project we accept, logo, website, trade show display, or electric sign, we do not, and never will job-out our client’s work to 3rd parties located outside the US. When you call us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and dictates the conditions of how we do business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Every new New South Memphis company understands that they require a logo, but few new business owners entirely realize the key role their logo design will play in their financial success, or precisely why one business logo works better than another. A business logo has an instant and long term influence on the prosperity of a business, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help New South Memphis companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to store signs a scalable logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they represent.
  5. Relevance: a business logo must be ageless and will feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark as well as the act of marking something so that it could be recognized, its foundation originates from the brand branded onto livestock. Nowadays a brand indicates practically anything with an intention, whether it be revenue or government agencies, a brand is an innate aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are each from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s objective is to produce a mental image that the target market can identify with.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When somebody says the brand names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people purchase those brands. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the history of a lot of branding firms you’ll discover that they are quite often rebranded marketing firms. When somebody says they are in marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design which helps shape the perception of a business, a product or a company. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral products such as cards, stationery, and also sales brochures. Some visual designers also build websites and user interfaces. The necessary role of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of affecting actions, end results as well as perceptions.

Featured logos & signs

Retro logo style of a bike developed for a New South Memphis coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an old part of the town and really wanted to visualize a nostalgic atmosphere without appearing as boring or low energy. I fulfilled both of these tasks by developing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscope slide and bacteria made for New South Memphis clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, mainly the branch of healthcare that works with the clinical assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and much more memorable.

logo layout with a leaping green frog developed for a household fun center in New South Memphis.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and a tree - developed for New South Memphis traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional journeys through the photos they record. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  New South Memphis logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 New South Memphis logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific type of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family as well as with folks that they don’t actually know so as to get unbiased viewpoints on the value of a design. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that tend to hire an expert to design their logo design understand how important a logo is for their business so they are much more vested in the outcome. Every logo job has it’s allotment of obstacles, however the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for New South Memphis publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most essential part of a published book considering that it is often the very first thing a person views in the bookstore. With respect to a publishing company, it’s the optimal opportunity that they will likely ever get to advertise their label and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases one of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was definitely a victory.

 New South Memphis logo style utilized for marketing and a tag design for Vintage Case includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be vintage cases. For this logo concept I strove to come up with a logo that possessed a fluid old style feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in New South Memphis, design include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design jobs because it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design features 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo layout created for a New South Memphis hair design workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related an atmosphere of peace and class for their new hair studio. I came up with a concept which didn’t go the obvious route of designing just a stylized orchid but alternatively crafted a logo design that implied a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately laid the main focus on the perception that they really wanted to forecast to their clients.

Arabian horse logo design created for an equine cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo concept customized to exemplify the unique physical traits of the Arabian type of horses. By having a different head form and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the entire world.

Las Cafe, A New South Memphis Coffee shop logo design a little dining establishment, layout includes a customized manuscript font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout includes a changed manuscript font style which floats above a team of ornate lines and also dots.

Logo style for a software developer the layout features and also famous New South Memphis aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the symbolism behind a logo design is just as important as how it serves the company it represents.

Develop logo design developed for a New South Memphisindoor designer, layout attribute a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New South Memphis interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, site assessments, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in New South Memphis, the personalities for letter V and also A in center of the word progressed have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This New South Memphis logo design assignment was completed for a leadership consultant that enables business leaders to become more effective at managing people, expectations, and profitability.

A New South Memphis business logo style featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their secondhand items to other sports enthusiasts.

I designed their New South Memphis logo design design utilizing an illustration which seizes the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this New South Memphis company logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an New South Memphis regional farm it was actually developed for a commodities broker, and this particular trademark was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate an identity that projected confidence, success, and affluence.

 New South Memphis Logo design for a nonprofit, Transforming Point Solutions - the logo layout function for ostensibly encountering arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the very first try.

Logo design developed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned New South Memphis sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Electrical sign design for New South Memphis restaurnat designed by New South Memphis Sign Company
New South Memphis logo design and brand identity design for New South Memphis commercial businesses
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,

Logo designed by ImageCo, New South Memphis, Tennessee, TN,

Logo designed by ImageCo, New South Memphis, Tennessee, TN,

Logo designed by ImageCo, New South Memphis, Tennessee, TN,

Logo designed by ImageCo, New South Memphis, Tennessee, TN,

Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,
Logo designed by ImageCo, New South Memphis, Tennessee, TN,