Acute Care 360 ImageCo, Oak Ridge, Tennessee, TN,

ImageCo, Oak Ridge, Tennessee, TN,

Evolv Design logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Oak Ridge, Tennessee, TN,

ImageCo, Oak Ridge, Tennessee, TN,
ImageCo, Oak Ridge, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, Oak Ridge, Tennessee, TN,

FSA OK logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Emerald Heights logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Club Sapphire logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, Oak Ridge, Tennessee, TN,

School board logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Smart kernels logo designed by ImageCo, Oak Ridge, Tennessee, TN,

STRATEGIES ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company offers a money back guarantee try to keep in mind that they can not reimburse the time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design agency can only be evaluated by the quality of their design work, if the work in their portfolio does not contain real life samples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s objective is to mirror your personal vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Oak Ridge LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs develop memorable brand identities. We have performed brand identity design work for ranchers, schools, diamond miners, wedding singers, diners, retail stores, and virtually every other kind of business you can imagine. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be used as an electrical sign. As a result of our sign first method our identity designs can, and have been used in everything from fashion labels to electrical signs. Our sign first approach guarantees that our logo designs are equally successful whether they are used in television commercials or website applications, they are consistently identifiable, understood, and always remembered irrespective of scale or function.

American Made ★ Design

Something that truly sets ImageCo apart from other design firms that you probably have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we do in-house. No matter the type of project we accept, brand identity design, web site, trade show exhibit, or electrical sign, we do not, and never will job-out our customer’s work to companies located outside the US. When you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the price of your project and dictates the terms of how my customers and I do business.

QUALITIES OF A GOOD LOGO DESIGN

Every new Oak Ridge business knows they need a logo, however few start-ups thoroughly grasp the crucial role their company logo can make in their financial success, or precisely why one business logo works better than another. A logo has an immediate and long term impact on the success of a company, select the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Oak Ridge businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they brand.
  5. Relevance: a company logo should be ageless and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s both a verb and a noun, it’s an identifying mark as well as the process of denoting something so that it can be identified, its genesis comes from the brand burned onto animals. These days a brand signifies virtually anything with an intention, regardless if it be profit or politics, a brand is an innate aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s goal is to develop an image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When a person says the brand names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people want those products. Brand image is why people acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the beginning of the majority of branding firms you’ll find that they are quite often rebranded marketing and advertising agencies. When a person claims they are in advertising most people will likely have a preconceived notion about what they do. But when somebody says “I am in branding”… it simply sounds much more impressive, probably it’s since most people do not recognize what it suggests to be in branding so it comes off as more mysterious and sexy.

Brand Identity – Is an inclusive term that describes the visual elements of a product or business that influence perceptions. This largely includes the name, the logo, the product packaging, the colors utilized but can also consist of sound, lights, texture, signs, just about anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps shape the image of a business, a product or a company. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral products such as cards, stationery, as well as brochures. Some identity designers also build websites and also user interfaces. The important function of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing actions, end results and understandings.

Featured logos & signs

Retro logo layout of a bike produced for a Oak Ridge coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an old section of the area and wished to cast a vintage tone without appearing as stodgy or low energy. I accomplished each of the jobs by means of developing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as germs created for Oak Ridge clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and outcomes of diseases, especially the branch of healthcare that deals with the laboratory examination of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and more unforgettable.

logo design with a leaping eco-friendly frog designed for a household enjoyable facility in Oak Ridge.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - created for Oak Ridge traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture locations or things but rather communicate emotional journeys through the pictures they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something very similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Oak Ridge logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Oak Ridge logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family as well as with folks that they don’t even know so as to get unprejudiced opinions on the value of a design concept. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo design comprehend how crucial a logo is for their company so they are much more vested in the outcome. Every logo project has it’s share of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Oak Ridge publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most necessary part of a published book given that it is in most cases the primary thing a person sees in the book shop. Regarding a publisher, it’s the best opportunity they will ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases 1 of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was undoubtedly a success.

 Oak Ridge logo style made use of for marketing and also a label layout for Vintage Instance features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be vintage cases. For this custom logo design I attempted to come up with a logo that possessed a fluid vintage feel to it and could be used for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Oak Ridge, layout consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo projects due to the fact that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be understood.

Logo design developed for a Oak Ridge hair layout workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related an atmosphere of contentment and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of designing merely a stylized orchid but instead crafted a company logo that suggested an orchid in the formation of a swirl blended into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead put the emphasis on the emotion that they wanted to transmit to their customers.

Arabian horse logo design developed for an equine cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo design tailored to exemplify the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and high tail posture, the Arabian is one of the very most easily identifiable equine breeds in the world.

Las Cafe, A Oak Ridge restaurant logo style a little restaurant, style includes a changed script typeface which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style contains a customized script typeface which floats above a team of elaborate lines and also dots.

Logo style for a software designer the style functions as well as famous Oak Ridge element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the enterprise it represents.

Evolve logo style developed for a Oak Ridgeindoor designer, style attribute a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oak Ridge interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Oak Ridge, the characters for letter V as well as A in center of words progressed have actually been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Oak Ridge logo design assignment was done for a management expert that helps business professionals to develop into more effective at overseeing people, expectations, and profitability.

A Oak Ridge business logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell their previously owned goods to other sports enthusiasts.

I tailored their Oak Ridge logo design with a graphic which garners the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo layout MQ ranches, this Oak Ridge company logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an Oak Ridge regional farm it was actually created for a commodities broker, and this particular trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate an identity that projected esteem, success, and opulence.

 Oak Ridge Logo design for a nonprofit, Transforming Point Solutions - the logo style function for outwardly dealing with arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Fortunately, in this case, I struck a bullseye with the very first go.

Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a famous Oak Ridge sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Electrical sign design for Oak Ridge restaurnat designed by Oak Ridge Sign Shop
Oak Ridge logo design and brand identity design for Oak Ridge retailers
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Logo designed by ImageCo, Oak Ridge, Tennessee, TN,

Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,
Logo designed by ImageCo, Oak Ridge, Tennessee, TN,