Oak Ridge, Tennessee Logo Design

Each and every new Oak Ridge organization knows they require a logo, however few new business owners fully recognize the crucial role their organization logo can make in their success, or why one logo design functions far better than another. A company logo has a critical and lasting effect on the success of a company, go with the right one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Oak Ridge, Tennessee companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Oak Ridge, Tennessee coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an old section of town and wished to project a nostalgic feel without appearing as monotonous or low energy. I accomplished both tasks by creating a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as germs created for Oak Ridge, Tennessee medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, especially the field of medicine which works with the clinical examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and a lot more unforgettable.

logo design with a leaping environment-friendly frog created for a household fun center in Oak Ridge, Tennessee.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and a tree - made for Oak Ridge, Tennessee traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot places or things but instead convey emotional experiences through the photos they capture. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Oak Ridge logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Oak Ridge logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family members as well as with people that they don’t actually know so as to get honest viewpoints on the merit of a concept. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that tend to hire an expert to design their logo realize how crucial a logo is for their company so they are much more vested in the end result. Every logo design job possesses it’s allotment of challenges, however the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Oak Ridge, Tennessee book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most critical part of a printed book since it is ordinarily the first thing a person sees in the bookstore. With respect to a publisher, it’s the optimal opportunity that they will ever get to publicize their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was undoubtedly a victory.

 Oak Ridge logo style used for marketing and also a label layout for Vintage Instance features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be much older cases. For this custom logo concept I tried to come up with a logo that offered a fluid vintage feel to it and could easily be used for everything from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Oak Ridge, Tennessee, layout include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design includes 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be understood.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried a spirit of serenity and connection for their new hair studio. I created a concept which did not go the obvious course of making simply a stylized orchid but alternatively delivered a logo design which implied an orchid in the formation of a swirl featured into the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo is frequently the wrong route and in this case, the design ended up not being about the flower but instead laid the importance on the feeling that they really wanted to project to their clients.

Arabian equine logo layout produced for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo design tailored to epitomize the unique physical traits of the Arabian breed of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the world.

Las Cafe logo style a tiny dining establishment, style includes a modified script font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style includes a modified manuscript typeface which floats above a team of luxuriant lines and dots.

Logo style for a software programmer the style attributes as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in quite a few cases the meaning behind a logo design is equally as important as how it brands the business it represents.

Evolve logo style developed for a Oak Ridge, Tennessee interior developer, style function a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oak Ridge, Tennessee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have actually been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Oak Ridge, Tennessee logo design job was performed for a leadership specialist that enables business professionals to develop into more successful at managing people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell their previously owned equipment to other sports enthusiasts. I tailored their Oak Ridge logo design dsign with an illustration which seizes the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an Oak Ridge, Tennessee regional farm it was in reality developed for an investments broker, and this creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a brand mark that projects self-assurance, success, and affluence.

 Oak Ridge Logo design for a nonprofit, Turning Point Solutions - the logo style function for externally facing arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the very first try.

Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to create a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.