Acute Care 360 ImageCo, Sevierville, Tennessee, TN,

ImageCo, Sevierville, Tennessee, TN,

Evolv Design logo designed by ImageCo, Sevierville, Tennessee, TN,

Red Panda Publishers logo designed by ImageCo, Sevierville, Tennessee, TN,

Sevierville, Tennessee, TN,

ImageCo, Sevierville, Tennessee, TN,
ImageCo, Sevierville, Tennessee, TN,

Mid Valley Pathology logo designed by ImageCo, Sevierville, Tennessee, TN,

FSA OK logo designed by ImageCo, Sevierville, Tennessee, TN,

Emerald Heights logo designed by ImageCo, Sevierville, Tennessee, TN,

Club Sapphire logo designed by ImageCo, Sevierville, Tennessee, TN,

Downtown Dogs logo designed by ImageCo, Sevierville, Tennessee, TN,

School board logo designed by ImageCo, Sevierville, Tennessee, TN,

Ferry Street Coffee Company logo designed by ImageCo, Sevierville, Tennessee, TN,

Stoney Forensic logo designed by ImageCo, Sevierville, Tennessee, TN,

Smart kernels logo designed by ImageCo, Sevierville, Tennessee, TN,

POINTERS FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to bear in mind that they simply cannot refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design agency can only be judged by the quality of their portfolio, if the work in their design portfolio does not contain actual examples odds are they will never be able to produce a premium logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s objective is to echo your personal vision for your business. If a designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Sevierville LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs cultivate notable brand identities. We’ve performed logo design work for ranchers, educational institutions, diamond miners, wedding singers, bistros, retailers, and practically every other kind of business you can think of. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electric sign. Because of our sign first method our designs can, and have been utilized in everything from garment labels to billboards. Our sign first approach ensures that our logo designs are just as effective whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and remembered no matter of scale or use.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design agencies that you may have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to perform, we perform in-house. No matter the type of project we accept, business logo, website, trade show booth, or commercial sign, we do not, and never will job out our customer’s work to 3rd parties based outside the US. When you contact us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a middleman that increases the price of your project and determines the conditions of how my customers and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new Sevierville entrepreneur understands that they require a logo, but few start-ups fully grasp the vital role their organization’s logo will play in their becoming successful, or exactly why one business logo performs more effectively than another. A company logo has an instant and lasting influence on the growth of a company, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Sevierville businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t need consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to store signs a scalable logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a company logo should be lasting and should feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark and also the process of marking something so that it could be recognized, its origin comes from the brand burned onto animals. Nowadays a brand represents practically anything with an objective, whether it be revenue or government agencies, a brand is an intrinsic aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s goal is to create an image that the audience will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When someone states the brand names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes individuals want those brands. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the history of most branding firms you’ll discover that they are often rebranded marketing and advertising companies. When someone says they are in advertising and marketing many people will likely have an idea about the type of work they do anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps form the perception of a company, a product or an institution. Brand identity designers create logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, and also brochures. Some identity designers also build websites and also user interfaces. The important role of a brand identity designer is to develop the visual cues and an emotional tone with the goal of affecting actions, results and assumptions.

select signs/logos

Retro logo style of a bicycle created for a Sevierville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an old part of the town and wanted to project a nostalgic atmosphere without appearing as uninteresting or low energy. I accomplished both of these jobs by means of developing a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide as well as germs made for Sevierville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and consequences of diseases, mainly the branch of healthcare that deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and more memorable.

logo layout with a leaping eco-friendly frog developed for a family members fun center in Sevierville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - made for Sevierville travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but instead project emotional journeys through the photos they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Sevierville logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Sevierville logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get objective judgements on the benefit of a design. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that tend to hire an expert to design their business logo realize how important a logo is for their business so they are much more invested in the final result. Every logo job has it’s allotment of obstacles, but the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Sevierville publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most vital part of a published book since it is in most cases the initial thing a person sees in the book store. For a publisher, it’s the most ideal opportunity that they will likely ever have to publicize their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases one of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was definitely a success.

 Sevierville logo layout made use of for advertising and a tag design for Vintage Situation includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be antique cases. For this business logo concept I strove to come up with a logo that had a fluid old style feel to it and could easily be used for every thing from a website to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Sevierville, layout consist of an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo jobs considering that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the very same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 characters staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo style produced for a Sevierville hair design studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that communicated a sense of ease and class for their new hair salon. I created a concept that did not go the obvious course of crafting just a stylized orchid but instead crafted a company logo which implied a flower in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but instead placed the main focus on the emotion that they wanted to transmit to their clients.

Arabian steed logo style produced for a steed ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo design fashioned to epitomize the unique physical traits of the Arabian breed of horses. With an unique head shape and very high tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the entire world.

Las Cafe, A Sevierville restaurant logo design a small restaurant, design includes a modified manuscript font which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style consists of a changed script typeface which hovers above a group of luxuriant lines and dots.

Logo style for a software application designer the style functions and also legendary Sevierville element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the significance supporting a business logo is equally as important as how it serves the enterprise it stands for.

Evolve logo layout produced for a Seviervilleindoor designer, design feature a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sevierville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site examinations, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Sevierville, the personalities for letter V and A in center of words advanced have actually been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sevierville logo design assignment was performed for a management expert that aids business leaders to develop into more efficient at handling people, expectations, and productivity.

A Sevierville business logo layout featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to market their previously owned goods to other sports enthusiasts.

I created their Sevierville business logo design using an illustration that seizes the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Sevierville company logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually developed for an Sevierville regional farm it was actually devised for a products broker, and this creative logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate an identity that projects esteem, success, and affluence.

 Sevierville Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for outwardly dealing with arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this particular instance, I hit a bullseye with the 1st try.

Logo created for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a well-known Sevierville sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to create a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Electrical sign design for Sevierville restaurnat designed by Sevierville Sign Shop
Sevierville logo design and brand identity design for Sevierville companies
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,

Logo designed by ImageCo, Sevierville, Tennessee, TN,

Logo designed by ImageCo, Sevierville, Tennessee, TN,

Logo designed by ImageCo, Sevierville, Tennessee, TN,

Logo designed by ImageCo, Sevierville, Tennessee, TN,

Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,
Logo designed by ImageCo, Sevierville, Tennessee, TN,