Shelbyville Logo Design

Nearly every new Shelbyville business realizes that they are in need of a logo, however few entrepreneurs fully are aware of the key role their organization logo will perform in their becoming successful, or why one logo design functions more effectively than another. A logo has an instant and long term influence on the prosperity of a business, pick the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Shelbyville companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle created for a Shelbyville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an older part of the community and really wanted to cast a retro tone without appearing as uninteresting or low energy. I fulfilled both of these tasks via developing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide as well as germs made for Shelbyville medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and effects of diseases, mainly the branch of healthcare that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and much more unforgettable.

logo design with a leaping eco-friendly frog developed for a family members enjoyable center in Shelbyville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and a tree - created for Shelbyville traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture places or things but instead convey emotional experiences by means of the photos they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Shelbyville logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Shelbyville logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family as well as with individuals that they don’t even know so as to get impartial viewpoints on the worthiness of a concept. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo understand how vital a logo is for their organization so they are way more vested in the end result. Every logo design job possesses it’s portion of difficulties, however the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Shelbyville publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most necessary part of a printed book considering that it is ordinarily the very first thing a person sees in the bookstore. With regard to a publishing company, it’s the opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many cases one of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was surely a victory.

 Shelbyville logo design made use of for advertising and marketing and also a label style for Vintage Instance features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be much older cases. For this brand concept I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for every thing from a web site to a label on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Shelbyville, style include an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo projects due to the fact that it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the very same way dentists do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo features 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals should think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that projected a sense of serenity and elegance for their new hair studio. I came up with a design which did not go the obvious course of creating just a stylized orchid but instead delivered a logo design that suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they really wanted to forecast to their patrons.

Arabian horse logo style developed for a steed cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept fashioned to illustrate the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and high tail posture, the Arabian is one of the most quite easily recognizable equine breeds in the entire world.

Las Cafe logo style a tiny dining establishment, style contains a changed manuscript font which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design includes a changed script font which hovers over a group of elaborate lines and dots.

Logo style for a software application designer the layout functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the substance supporting a logo is just as important as how it brands the organization it represents.

Evolve logo style produced for a Shelbyville interior designer, design feature a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Shelbyville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Shelbyville logo design project was done for a management coach that aids business leaders to develop into more efficient at supervising people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a place to market their previously owned goods to other sports enthusiasts. I created their Shelbyville logo design dsign with an image which pulls in the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Shelbyville regional farm it was really created for an investments broker, and this logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce an identity that projects self-assurance, financial success, and luxury.
Logo created for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.