Tullahoma Logo Design

Every new Tullahoma business understands that they need a logo, yet few new business owners fully recognize the crucial role their business logo can make in their financial success, or exactly why one logo design works better than another. A logo has an immediate and sustaining impact on the financial success of a business, select the right one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Tullahoma companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bicycle produced for a Tullahoma coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an older section of town and hoped to visualize a vintage feel without coming across as stodgy or low energy. I accomplished both jobs by means of developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and bacteria designed for Tullahoma medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and outcomes of diseases, mainly the field of healthcare that works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and much more meaningful.

logo layout with a leaping green frog created for a family members enjoyable facility in Tullahoma.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - developed for Tullahoma travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche field because travel photographers don’t capture places or things but instead project emotional journeys through the images they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Tullahoma logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Tullahoma logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced judgements on the value of a concept. Fortunately, he talked about it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that tend to hire an expert to create their business logo recognize how crucial a logo design is for their business so they are much more vested in the result. Every logo design job has it’s allotment of challenges, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Tullahoma book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most important part of a printed book given that it is often the primary thing a person views in the book shop. Regarding a publishing company, it’s the optimal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases one of the things individuals tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was definitely a success.

 Tullahoma logo style used for marketing as well as a label style for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be antique cases. For this custom logo concept I strove to come up with a logo that provided a fluid old style feel to it and could be used for every thing from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Tullahoma, design consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs considering that it appears that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo style developed for a hair design workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related an atmosphere of relaxation and connection for their new hair studio. I created a design that did not go the obvious direction of crafting simply a stylized orchid but rather created a logo design which suggested a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they wanted to forecast to their patrons.

Arabian horse logo layout produced for a horse ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand concept tailored to embody the unique physical traits of the Arabian breed of horses. By having an identifiable head form and high tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the whole world.

Las Cafe logo layout a small restaurant, layout contains a modified script font which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design includes a modified script typeface which floats above a group of luxuriant lines and also dots.

Logo layout for a software program programmer the layout attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the substance supporting a company logo is equally as important as how it serves the organization it represents.

Progress logo style produced for a Tullahoma interior designer, layout attribute a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tullahoma interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, site examinations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have been customized to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Tullahoma logo design project was done for a leadership advisor that enables business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to sell off their used equipment to other sports enthusiasts. I created their Tullahoma logo design dsign along with a graphic that grabs the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Tullahoma regional farm it was actually designed for an investments broker, and this business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop an identity that projected self-confidence, financial success, and wealth.
Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to produce a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.