Texas Logo Design

Each and every new Texas business professional understands that they need a logo, yet few new business owners entirely comprehend the pivotal role their logo design will take in their financial success, or why one business logo performs more effectively than another. A company logo has an immediate and long term impact on the prosperity of a company, select the right one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the life span of an organization.

The logos included in the ImageCo portfolio help Texas  businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a look.
  2. Scalability: from labels to billboards a scalable logo design will stay legible and just as emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be enduring and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo style of a bicycle created for a Texas, Texas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an old part of the town and wanted to visualize a vintage feel without coming across as uninteresting or low energy. I accomplished both tasks by designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscope slide and also germs developed for Texas, Texas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and effects of diseases, mainly the field of healthcare that deals with the laboratory examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and much more unforgettable.

logo layout with a jumping green frog created for a household enjoyable center in Texas, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and a tree - made for Texas, Texas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but instead project emotional experiences through the photos they capture. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I attempted to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Texas logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Texas logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get objective point of views on the benefit of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo recognize how important a logo is for their business so they are much more invested in the outcome. Every logo project possesses it’s share of hurdles, but the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Texas, Texas publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it is the most critical part of a printed book since it is usually the initial thing a person views in the book store. Regarding a publishing company, it’s the absolute best opportunity that they will likely ever have to publicize their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences 1 of the items individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline located in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was definitely a success.

 Texas logo layout used for advertising and a label layout for Vintage Situation includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be antique cases. For this logo concept I tried to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Texas, Texas, style include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo design produced for a hair style studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that conveyed a sense of ease and elegance for their new hair salon. I came up with a concept that did not go the obvious course of designing just a stylized orchid but alternatively designed a logo which implied a flower in the pattern of a swirl integrated into the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they wanted to forecast to their customers.

Arabian equine logo style developed for a horse cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo design customized to display the unique physical traits of the Arabian type of equines. By having a different head shape and higher tail carriage, the Arabian is one of the very most immediately recognizable horse types in the entire world.

Las Coffee shop logo design a little restaurant, layout contains a customized script font which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style consists of a modified manuscript typeface which floats above a group of ornate lines and dots.

Logo style for a software program designer the design features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the meaning supporting a company logo is equally as important as how it serves the business it stands for.

Advance logo design created for a Texas, Texas indoor developer, design feature a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Texas, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Texas, Texas logo design project was undertaken for a management guide that enables business professionals to develop into more effective at supervising people, expectations, and productivity.
A logo layout including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell their previously owned items to other sports enthusiasts. I tailored their Texas business logo dsign using a graphic that garners the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an Texas, Texas regional farm it was really designed for a products broker, and this logo design was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a graphic that projected assurance, financial success, and opulence.

 Texas Logo design for a nonprofit, Turning Factor Solutions - the logo layout attribute for externally encountering arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Thankfully, in this case, I nailed a bullseye with the very first shot.

Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the proprietor to produce a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.