Texas Logo Design

Virtually every new Texas  business knows they require a logo, but few new business owners thoroughly recognize the key role their company logo can take in their financial success, or why one logo design works better than another. A logo has an instant and lasting influence on the financial success of a business, select the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Texas companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a Texas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an old section of the area and wished to project a nostalgic vibe without coming across as monotonous or low energy. I fulfilled each of the jobs via creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscope slide and bacteria designed for Texas medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, mainly the field of healthcare that deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and much more memorable.

logo layout with a leaping green frog created for a family enjoyable center in Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and also a tree - made for Texas traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture locations or things but rather communicate emotional journeys through the images they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Texas  logo design but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

Texas logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get impartial assessments on the worthiness of a design concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that tend to hire an expert to design their business logo understand how essential a logo is for their company so they are much more vested in the final result. Every logo design job has it’s share of challenges, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Texas book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it is the most important part of a published book because it is usually the very first thing a person views in the bookstore. With regard to a publisher, it’s the optimal opportunity they will ever get to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many occurrences one of the things people often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was undoubtedly a winner.

Texas logo layout used for advertising and marketing and also a label layout for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be antique cases. For this logo concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for everything from a website to a label on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Texas, layout consist of an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design projects due to the fact that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo includes 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how people ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the chance to be comprehended.

Logo style produced for a hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that related a sense of simplicity and connection for their new hair studio. I created a design which didn’t go the obvious direction of designing simply a stylized orchid but alternatively designed a logo that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead laid the main focus on the feeling that they really wanted to transmit to their patrons.

Arabian equine logo design produced for a steed cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo design customized to exemplify the unique physical traits of the Arabian breed of horses. With a different head form and higher tail posture, the Arabian is one of the highly easily recognizable horse types in the entire world.

Las Cafe logo style a tiny dining establishment, layout includes a changed script font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style includes a modified script font which hovers above a team of ornate lines and dots.

Logo layout for a software programmer the design attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in quite a few cases the substance behind a logo design is equally as important as how it brands the business it stands for.

Advance logo design created for a Texas interior designer, style feature a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Texas  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of the word advanced have been customized to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Texas logo design job was carried out for a management advisor that helps business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand equipment to other sports enthusiasts.

I tailored their Texas logo design with an illustration which seizes the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Texas  farm it was in reality developed for a commodities broker, and this brand was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a image that projected confidence, financial success, and luxury.

 Texas  Logo design for a not-for-profit, Turning Point Solutions - the logo style function for outwardly facing arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the first go.

Logo designed for using a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to produce a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.