Texas Logo Design

Every new Texas business realizes that they need a logo, however few new business owners fully comprehend the essential role their logo design will play in their success, or why one logo performs more effectively than another. A company logo has a critical and long term impact on the prosperity of a business, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Texas businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be enduring and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Texas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company

This fledgling coffee roaster and coffee bar were actually opening up in an older section of town and hoped to project an old-fashioned feel without appearing as stodgy or low energy. I accomplished both of these tasks via designing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide and bacteria made for Texas clinical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the scientific discipline that investigates the triggers and effects of diseases, especially the branch of healthcare that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and much more unforgettable.

logo design with a leaping eco-friendly frog developed for a household fun center in Texas.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - developed for Texas travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead communicate emotional journeys through the images they record. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Texas logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Texas logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design Project

The majority of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their business logo recognize how essential a logo is for their company so they are much more vested in the final result. Every logo project possesses it’s allotment of obstacles, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Texas publication author

Red Panda Publishers | Logo Design Project

The book spine is a cramped segment of real estate to work with, but it really is the most critical part of a published book because it is in most cases the first thing a person sees in the bookstore. Regarding a publisher, it’s the opportunity that they will likely ever have to promote their brand and get their logo design in front of the men and women that shop for actual books. This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design Project

Airlines arrive and depart however it seems that in many occurrences one of the aspects individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was surely a victory.

 Texas logo design used for advertising and marketing and also a tag layout for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design Project

Vintage case focused in new cases for music instruments, that looked to be vintage cases. For this business logo design I strove to come up with a logo that possessed a fluid old style feel to it and could be utilized for every thing from a web page to a label on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Texas, design include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design Project

Dental care logos can be one of the most difficult logo design projects due to the fact that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession. I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on. Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.
William McNally logo designed for a household not-for-profit, the logo design includes 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate. The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be comprehended.
Logo style created for a hair layout workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which related a sense of ease and class for their new hair studio. I came up with a design which didn’t go the obvious route of making merely a stylized orchid but rather created a company logo which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to project to their clients.
Arabian steed logo layout produced for an equine ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design Project

ImageCo designed a one-of-a-kind business logo concept styled to illustrate the unique physical traits of the Arabian kind of horses. By having a different head shape and high tail carriage, the Arabian is one of the most easily identifiable horse types in the whole world.
Las Coffee shop logo design a little dining establishment, design consists of a customized script font style which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design Project

Las Cafe logo style a tiny restaurant, design consists of a customized manuscript font which floats above a group of ornate lines and also dots.

Logo style for a software program designer the style features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the significance behind a business logo is equally as important as how it brands the business it stands for.

Evolve logo layout developed for a Texas indoor developer, design function a series of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design Project

Evolv Design is a Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have actually been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Texas logo design assignment was carried out for a management consultant that assists business professionals to become more effective at managing people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to market their pre-owned products to other sports enthusiasts.

I tailored their Texas logo design utilizing an image which captures the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design

The MQ farms business logo concept wasn’t actually designed for an Texas area farm it was really created for a products broker, and this particular business logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a image that projects self-assurance, financial success, and opulence.

 Texas Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for ostensibly facing arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Fortunately, in this instance, I hit a bullseye with the very first go.

Logo created for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the owner to create a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.