Acute Care 360 ImageCo, Alton, Texas, TX,

ImageCo, Alton, Texas, TX,

Evolv Design logo designed by ImageCo, Alton, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Alton, Texas, TX,

Alton, Texas, TX,

ImageCo, Alton, Texas, TX,
ImageCo, Alton, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Alton, Texas, TX,

FSA OK logo designed by ImageCo, Alton, Texas, TX,

Emerald Heights logo designed by ImageCo, Alton, Texas, TX,

Club Sapphire logo designed by ImageCo, Alton, Texas, TX,

Downtown Dogs logo designed by ImageCo, Alton, Texas, TX,

School board logo designed by ImageCo, Alton, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Alton, Texas, TX,

Stoney Forensic logo designed by ImageCo, Alton, Texas, TX,

Smart kernels logo designed by ImageCo, Alton, Texas, TX,

TIPS ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company offers a money back guarantee try to remember that they can not reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design agency can only be evaluated by the quality of their design work, if the work in their design portfolio does not contain real world examples odds are they will not be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s objective is to mirror your unique vision for your company. If a designer is not focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Alton LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners develop memorable brand identities. We’ve done brand design work for ranchers, colleges, diamond miners, party planners, coffee roasters, retail stores, and practically every other kind of business you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be used as an electrical sign. Because of our sign first approach our brand identity designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first approach insures that our logos are just as successful whether they are used in TV commercials or website apps, they are consistently recognizable, comprehended, and always remembered irrespective of scale or use.

American Made ★ Design

The one difference which really sets ImageCo apart from other design companies that you might possibly have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to perform, we do in-house. No matter the type of design project we undertake, business logo, website design, trade show exhibit, or electric sign, we do not, and never will job-out our client’s projects to organizations located outside the United States. Whenever you contact us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and determines the conditions of how you and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Alton entrepreneur knows they require a logo, but few start-ups thoroughly comprehend the pivotal role their organization’s logo can perform in their financial success, or why one logo performs more effectively than another. A business logo has an instant and long term influence on the success of a company, select the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Alton businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t need consideration, they can be grasped in merely a glimpse.
  2. Scalability: from label to retail signs a scalable business logo will be legible and just as emotive at every scale.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they brand.
  5. Relevance: a logo design must be enduring and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s both a verb and a noun, it’s an identifying mark as well as the process of noting something to make sure that it can be distinguished, its origin originates from the mark branded onto livestock. Today a brand symbolizes basically anything with a motive, whether it be earnings or politics, a brand is an innate aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are each from the same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target audience, it’s objective is to produce an image that the audience will connect to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When somebody states the names Lamborghini or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes individuals want those products. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you reflect on the beginning of most branding companies you’ll find that they are often rebranded advertising and marketing firms. When somebody claims they are in advertising most people will likely have an idea about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps shape the image of a company, a product or a business. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, and also pamphlets. Some identity designers also build sites and also software interfaces. The crucial function of a brand identity designer is to establish the visual cues and a psychological tone with the objective of affecting activities, outcomes and also assumptions.

Featured logos & signs

Retro logo layout of a bike created for a Alton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an older part of the town and hoped to visualize a nostalgic tone without appearing as boring or low energy. I accomplished each of the tasks by means of designing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as germs designed for Alton clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and consequences of diseases, mainly the field of medicine that deals with the clinical assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and a lot more meaningful.

logo style with a leaping green frog designed for a family enjoyable center in Alton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Alton traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but rather project emotional journeys by means of the photos they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I attempted to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Alton logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Alton logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this particular kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get unbiased judgements on the value of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo recognize how essential a logo design is for their company so they are way more vested in the result. Every logo design project has it’s portion of challenges, however the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Alton publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most critical part of a published book considering that it is ordinarily the first thing a person sees in the book store. With regard to a publisher, it’s the optimal opportunity they will likely ever get to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances 1 of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was certainly a winner.

 Alton logo layout used for advertising and marketing as well as a tag layout for Vintage Instance features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be vintage cases. For this custom logo concept I attempted to come up with a logo that had a fluid old style feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Alton, style include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo projects because it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the very same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design includes 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo style produced for a Alton hair layout workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a feeling of contentment and class for their new hair studio. I created a concept which didn’t go the obvious direction of crafting just a stylized orchid but alternatively delivered a company logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is frequently the wrong direction and in this case, the design ended up not being about the flower but instead placed the importance on the perception that they really wanted to forecast to their clients.

Arabian horse logo layout produced for an equine cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo concept styled to illustrate the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and high tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the entire world.

Las Cafe, A Alton Coffee shop logo style a little dining establishment, design contains a modified script font style which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout includes a customized manuscript font which hovers above a team of elaborate lines and dots.

Logo layout for a software developer the design functions and also renowned Alton component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the significance behind a company logo is just as important as how it serves the enterprise it stands for.

Advance logo style developed for a Altonindoor developer, style feature a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Alton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Alton, the personalities for letter V and also A in middle of the word progressed have been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Alton logo design assignment was performed for a leadership consultant that enables business professionals to become more successful at handling people, expectations, and productivity.

A Alton business logo layout including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned products to other sports enthusiasts.

I tailored their Alton business logo design with an image that pulls in the interest of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo design MQ ranches, this Alton company logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually created for an Alton area farm it was in reality devised for a products broker, and this particular logo design was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design an identity that projects esteem, effectiveness, and prosperity.

 Alton Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for outwardly encountering arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the very first try.

Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a famous Alton sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to design a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Electrical sign design for Alton restaurnat designed by Alton Sign Company
Alton logo design and brand identity design for Alton commercial businesses
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,

Logo designed by ImageCo, Alton, Texas, TX,

Logo designed by ImageCo, Alton, Texas, TX,

Logo designed by ImageCo, Alton, Texas, TX,

Logo designed by ImageCo, Alton, Texas, TX,

Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,
Logo designed by ImageCo, Alton, Texas, TX,