Acute Care 360 ImageCo, Amarillo, Texas, TX,

ImageCo, Amarillo, Texas, TX,

Evolv Design logo designed by ImageCo, Amarillo, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Amarillo, Texas, TX,

Amarillo, Texas, TX,

ImageCo, Amarillo, Texas, TX,
ImageCo, Amarillo, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Amarillo, Texas, TX,

FSA OK logo designed by ImageCo, Amarillo, Texas, TX,

Emerald Heights logo designed by ImageCo, Amarillo, Texas, TX,

Club Sapphire logo designed by ImageCo, Amarillo, Texas, TX,

Downtown Dogs logo designed by ImageCo, Amarillo, Texas, TX,

School board logo designed by ImageCo, Amarillo, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Amarillo, Texas, TX,

Stoney Forensic logo designed by ImageCo, Amarillo, Texas, TX,

Smart kernels logo designed by ImageCo, Amarillo, Texas, TX,

TIPS FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to keep in mind that they can’t refund the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design agency can only be evaluated from the quality of their design work, if the work in their design portfolio does not feature actual examples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to echo your personal vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

Amarillo LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds cultivate notable brand identities. We have done logo design work for mechanics, educational institutions, heart surgeons, wedding singers, diners, retail stores, and just about every other kind of business concern you can think of. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be employed as an electrical sign. As a result of our sign first technique our logo designs can, and have been used in everything from clothing labels to billboards. Our sign first technique ensures that our logo designs are just as effective whether they are used in TV commercials or web headers, they are consistently identifiable, understood, and remembered irrespective of size or application.

American Made ★ Design

Something which really sets ImageCo apart from many of the design agencies that you might possibly have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to perform, we perform in-house. No matter the type of design project we accept, brand identity design, web page, trade show banners, or commercial sign, we do not, and never will contract out our client’s projects to organizations located outside the USA. Whenever you phone us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not an agent that marks up the price of your project and dictates the conditions of how you and I do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Every new Amarillo organization understands that they require a logo, but few start-ups entirely recognize the crucial role their logo will perform in their success, or exactly why one business logo functions far better than another. A logo has an instant and long-term influence on the growth of a company, pick the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Amarillo businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in just a glance.
  2. Scalability: from label to billboards a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they brand.
  5. Relevance: a company logo needs to be timeless and should feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark and also the process of noting something so that it can be recognized, its genesis comes from the brand burned onto animals. Today a brand symbolizes pretty much anything with an objective, regardless if it be revenue or politics, a brand is an innate aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the exact same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target market, it’s objective is to create an image that the audience will likely relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody states the brand names Porsche or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals buy those products. Brand image is why people identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the origin of a lot of branding companies you’ll find that they are quite often rebranded marketing firms. When a person states they are in advertising most individuals will likely have an idea about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a type of visual design that helps form the perception of a company, a product or a company. Brand identity designers develop logo designs, signage designs, packaging, and also collateral material such as cards, stationery, and also sales brochures. Some identity designers also design web sites and user interfaces. The crucial function of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of influencing activities, results and assumptions.

select logos & signs

Retro logo design of a bicycle produced for a Amarillo coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening in an old section of the community and hoped to project an old-fashioned vibe without appearing as stodgy or low energy. I achieved each of the jobs by means of creating a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and germs created for Amarillo clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, especially the field of healthcare which deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and a lot more unforgettable.

logo layout with a leaping environment-friendly frog designed for a household fun facility in Amarillo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Amarillo travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture locations or things but instead project emotional experiences through the images they capture. The idea behind this logo design was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Amarillo logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Amarillo logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get unbiased opinions on the value of a concept. Fortunately, he talked about it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo understand how essential a logo is for their company so they are much more vested in the end result. Every logo design job has it’s allotment of challenges, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Amarillo publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it is the most critical part of a printed book given that it is in most cases the very first thing a person sees in the bookstore. Concerning a publisher, it’s the optimal opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many occurrences 1 of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was certainly a success.

 Amarillo logo design used for advertising and also a tag style for Vintage Situation features an archaic font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that looked to be much older cases. For this logo design I strove to come up with a logo that offered a fluid retro feel to it and could easily be used for everything from a web page to a label on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Amarillo, design include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo jobs considering that it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the exact same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo design created for a Amarillo hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a spirit of ease and class for their new hair studio. I created a concept that didn’t go the obvious course of creating merely a stylized orchid but alternatively crafted a logo which implied an orchid in the formation of a swirl blended into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they wanted to transmit to their patrons.

Arabian steed logo design created for a horse ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo concept customized to embody the unique physical traits of the Arabian type of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the most immediately recognizable horse lineages in the whole world.

Las Cafe, A Amarillo restaurant logo design a little dining establishment, design consists of a customized manuscript typeface which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style contains a customized script font which floats over a team of ornate lines and dots.

Logo style for a software application programmer the style features and iconic Amarillo element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the business it represents.

Evolve logo style developed for a Amarilloindoor developer, layout feature a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Amarillo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Amarillo, the characters for letter V and A in middle of the word advanced have actually been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Amarillo logo design assignment was performed for a leadership expert that aids business professionals to develop into more efficient at supervising people, expectations, and profitability.

A Amarillo business logo style featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned equipment to other sports enthusiasts.

I tailored their Amarillo business logo design utilizing an image that garners the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ ranches, this Amarillo company logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really produced for an Amarillo area farm it was really developed for an investments broker, and this particular company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a graphic that projects self-assurance, success, and affluence.

 Amarillo Logo design for a nonprofit, Turning Factor Solutions - the logo style function for ostensibly facing arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Thankfully, in this particular instance, I hit a bullseye with the first try.

Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a famous Amarillo sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to create a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Electrical sign design for Amarillo restaurnat designed by Amarillo Sign Business
Amarillo logo design and brand identity design for Amarillo retailers
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,

Logo designed by ImageCo, Amarillo, Texas, TX,

Logo designed by ImageCo, Amarillo, Texas, TX,

Logo designed by ImageCo, Amarillo, Texas, TX,

Logo designed by ImageCo, Amarillo, Texas, TX,

Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,
Logo designed by ImageCo, Amarillo, Texas, TX,