Arlington, Texas Logo Design

Virtually every new Arlington venture realizes that they need a logo, but few new business owners fully comprehend the pivotal role their organization logo will make in their becoming successful, or precisely why one logo works far better than another. A company logo has an immediate and long term effect on the success of a business, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Arlington, Texas companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Arlington, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an older section of the area and wished to cast a vintage tone without appearing as uninteresting or low energy. I fulfilled the two jobs by developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscope slide and germs created for Arlington, Texas clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, mainly the branch of healthcare that deals with the clinical examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and even more unforgettable.

logo style with a jumping green frog designed for a family enjoyable center in Arlington, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - developed for Arlington, Texas traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but rather convey emotional journeys through the photos they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Arlington logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Arlington logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased opinions on the benefit of a concept. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo realize how vital a logo design is for their business so they are way more vested in the result. Every logo design project has it’s portion of challenges, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Arlington, Texas publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most vital part of a printed book since it is ordinarily the primary thing a person views in the book shop. Concerning a publisher, it’s the best opportunity they will likely ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many cases one of the items people often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was definitely a success.

 Arlington logo style made use of for advertising as well as a tag design for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be older cases. For this custom logo design I sought to come up with a logo that offered a fluid retro feel to it and could easily be utilized for everything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Arlington, Texas, design consist of an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs because it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually enjoy doing dental logos because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo features 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain exactly how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo layout developed for a hair style workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a sense of ease and class for their new hair studio. I came up with a concept which did not go the obvious direction of crafting simply a stylized orchid but alternatively crafted a company logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is generally the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the emotion that they really wanted to project to their patrons.

Arabian equine logo layout produced for a steed cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo design styled to epitomize the unique physical traits of the Arabian kind of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the very most immediately identifiable equine types in the whole world.

Las Coffee shop logo layout a tiny dining establishment, layout consists of a customized script typeface which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout consists of a customized manuscript font which hovers over a team of elaborate lines and dots.

Logo style for a software application programmer the design features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in quite a few cases the substance supporting a logo is just as important as how it serves the company it stands for.

Advance logo layout produced for a Arlington, Texas interior developer, layout feature a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arlington, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, research, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Arlington, Texas logo design job was carried out for a leadership advisor that assists business professionals to become more effective at overseeing people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell their used products to other sports enthusiasts. I tailored their Arlington logo design dsign along with an illustration which grabs the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually produced for an Arlington, Texas regional farm it was really created for a commodities broker, and this particular company logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projects self-confidence, effectiveness, and affluence.

 Arlington Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for outwardly facing arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Thankfully, in this particular case, I nailed a bullseye with the 1st shot.

Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to create a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.