Arlington, Texas Logo Design

Virtually every new Arlington business understands that they are in need of a logo, however few new business owners entirely recognize the vital role their organization’s logo can play in their success, or precisely why one logo design works better than another. A logo design has an immediate and sustaining influence on the financial success of a company, choose the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Arlington, Texas businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at every dimension.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be enduring and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike created for a Arlington, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an old part of the city and hoped to cast a retro vibe without coming across as uninteresting or low energy. I fulfilled both tasks via developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscope slide and also germs developed for Arlington, Texas medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, mainly the branch of healthcare that works with the laboratory examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and more unforgettable.

logo layout with a jumping green frog developed for a family enjoyable center in Arlington, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and also a tree - made for Arlington, Texas travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but instead convey emotional experiences through the pictures they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Arlington logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Arlington logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, while he liked the concept, didn’t care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family members as well as with folks that they don’t even know so as to get honest point of views on the benefit of a concept. Fortunately, he shared it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that tend to hire an expert to design their business logo realize how important a logo is for their business so they are way more vested in the end result. Every logo design project possesses it’s allotment of obstacles, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Arlington, Texas publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most important part of a published book since it is in most cases the first thing a person views in the bookstore. With regard to a publisher, it’s the absolute best opportunity they will ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases one of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was certainly a victory.

 Arlington logo design made use of for advertising as well as a tag design for Vintage Instance includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be antique cases. For this brand design I tried to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a website to a label on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Arlington, Texas, design include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs due to the fact that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the very same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo style produced for a hair style workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a sense of relaxation and elegance for their new hair studio. I came up with a design that did not go the obvious direction of making just a stylized orchid but rather delivered a logo that suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they wanted to forecast to their customers.

Arabian steed logo layout developed for a horse cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype design fashioned to manifest the unique physical traits of the Arabian breed of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the most easily recognizable horse lineages in the world.

Las Coffee shop logo style a little dining establishment, design contains a modified script font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style contains a modified manuscript font which hovers above a team of luxuriant lines and dots.

Logo style for a software program programmer the style attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the significance behind a company logo is equally as important as how it serves the organization it represents.

Develop logo design produced for a Arlington, Texas indoor designer, layout function a collection of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arlington, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location inspections, programming, research, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Arlington, Texas logo design job was carried out for a management expert that enables business leaders to develop into more effective at handling people, expectations, and productivity.
A logo design featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to market their previously owned equipment to other sports enthusiasts. I tailored their Arlington business logo dsign along with an illustration which garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really composed for an Arlington, Texas area farm it was in reality designed for an investments broker, and this logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projected esteem, financial success, and affluence.

 Arlington Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for outwardly encountering arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the very first shot.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.