Arlington Logo Design

Virtually every new Arlington company understands that they require a logo, but few new business owners thoroughly comprehend the key role their organization logo will play in their financial success, or why one logo works more effectively than another. A logo has an immediate and sustaining influence on the prosperity of a business, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Arlington businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo should be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike produced for a Arlington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older section of the city and wished to cast a retro atmosphere without coming across as uninteresting or low energy. I fulfilled both of these tasks by designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscope slide and germs created for Arlington clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and consequences of diseases, especially the branch of healthcare that works with the clinical examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and much more unforgettable.

logo style with a jumping environment-friendly frog made for a family members enjoyable facility in Arlington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - designed for Arlington traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional experiences by means of the pictures they capture. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Arlington logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Arlington logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get impartial judgements on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that are inclined to hire a professional to design their business logo recognize how important a logo is for their organization so they are much more vested in the outcome. Every logo design project possesses it’s allotment of hurdles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Arlington book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most vital part of a printed book because it is in most cases the primary thing a person views in the book shop. With regard to a publisher, it’s the absolute best opportunity they will ever get to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances 1 of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was undoubtedly a success.

 Arlington logo layout used for advertising and a tag layout for Vintage Instance includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be much older cases. For this custom logo design I strove to come up with a logo that had a fluid vintage feel to it and could be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Arlington, layout consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo jobs considering that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo features 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how people should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo layout created for a hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which carried a spirit of calmness and connection for their new hair studio. I came up with a concept that did not go the obvious path of creating simply a stylized orchid but rather designed a logo which implied a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is generally the wrong path and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they wanted to project to their clients.

Arabian steed logo style created for an equine cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo concept fashioned to exemplify the unique physical traits of the Arabian pedigree of equines. With a different head form and high tail posture, the Arabian is one of the very most immediately identifiable equine types in the entire world.

Las Cafe logo design a little restaurant, style includes a changed manuscript font style which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design contains a changed manuscript font which hovers above a team of ornate lines and dots.

Logo layout for a software application developer the layout attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the symbolism behind a business logo is just as important as how it brands the enterprise it stands for.

Develop logo design produced for a Arlington indoor developer, style function a collection of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arlington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Arlington logo design project was carried out for a management consultant that helps business professionals to become more successful at managing people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned products to other sports enthusiasts. I tailored their Arlington business logo dsign using an illustration that garners the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Arlington area farm it was actually developed for an investments broker, and this creative logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a brand mark that projected self-confidence, effectiveness, and affluence.
Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.