Acute Care 360 ImageCo, Arlington, Texas, TX,

ImageCo, Arlington, Texas, TX,

Evolv Design logo designed by ImageCo, Arlington, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Arlington, Texas, TX,

Arlington, Texas, TX,

ImageCo, Arlington, Texas, TX,

ImageCo, Arlington, Texas, TX,
Mid Valley Pathology logo designed by ImageCo, Arlington, Texas, TX,

FSA OK logo designed by ImageCo, Arlington, Texas, TX,

Emerald Heights logo designed by ImageCo, Arlington, Texas, TX,

Club Sapphire logo designed by ImageCo, Arlington, Texas, TX,

Downtown Dogs logo designed by ImageCo, Arlington, Texas, TX,

WSBA logo designed by ImageCo, Arlington, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Arlington, Texas, TX,

Stoney Forensic logo designed by ImageCo, Arlington, Texas, TX,

Smart kernels logo designed by ImageCo, Arlington, Texas, TX,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a logo that is both memorable and tells the story of who you are or what you actually do is a massive undertaking. The difficulty is to produce a design which is simple enough to be understood at a glimpse and conveys enough relevant information that it can articulate who you are. However no logo can totally tell your story or summarize your business, and going down that road usually makes for a brand identity design that does neither. But, in skillful hands, it is quite possible to strike a balance between the two and create a logo that both informs and emotes and reaching that sweet spot is what every business should wish for from their brand identity designer.

ImageCo is one person, Tim Garner, I am an independent branding professional. For over two decades I ‘ve been creating memorable logos and brand identity designs that tell stories and resonate with viewers. But don’t take my word for it, just check out my portfolio and discover for yourself. I do not assert that I am the greatest designer in the world, however, I do know what Iam doing and my clients tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such fervor by people working in the branding industry, that one ought to wonder why so many people in branding companies hate logos as much as they seem to. It is quite true that your logo is not your business’s brand, but what does that make a business that has no logo? One thing is quite certain, it guarantees that a brand with no logo will be faceless and forgettable.

Without a logo, an organization’s brand is really nothing more than a fading memory because consumers would have virtually nothing to anchor their experiences too.

Some compare a logo to a smile or a handshake which is somewhat true, however it’s also much more than that. A logo is a brand’s anchor and it also functions as the cornerstone of an organization’s brand image. A logo serves as an anchor since the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once laid it will be the guiding reference point for every building block that comes after it. A logo functions in the same way, it is a foundational building block that supports the business it represents, and it continuously serves as a defining reference point that guides a brand as it develops.

ImageCo is a brand identity firm and our mission is to assist our customers lay that cornerstone and set that anchor. We help businesses look well established, more refined, and more professional. This ensures that our clients will always stand out, and are not only deserving of a seat at the table, but look like they ought to be seated at the head of that table.

Arlington LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs develop notable brand identities. We have undertaken branding work for ranchers, educational institutions, diamond miners, wedding singers, coffee shops, retailers, and practically every other kind of business concern you can think of. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as though it will be utilized as an electric sign. Because of our sign first strategy our logo designs can, and have been employed in everything from clothing labels to neon signs. Our sign first method ensures that our logo designs are just as successful whether they are used in TV commercials or web headers, they are consistently identifiable, understood, and always remembered irrespective of scale or function.

American Made ★ Design

The thing that truly sets ImageCo apart from other design firms that you probably have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to perform, we do ourselves. Regardless of the type of project we take on, business logo, business website, trade show exhibition, or electrical sign, we do not, and never will job-out our customer’s projects to 3rd parties based outside the USA. Whenever you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the cost of your project and determines the conditions of how my customers and I conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

Every new Arlington company realizes that they probably need a logo, but few start-ups entirely grasp the essential role their company logo will play in their financial success, or exactly why one business logo works far better than another. A logo has an immediate and lasting effect on the prosperity of a business, go with the right one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Arlington companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t need consideration, they can be grasped in just a glance.
  2. Scalability: from label to retail signs a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a company logo must be lasting and will feel equally relevant today, tomorrow, and forty years from today.

understand your brand

Brand – It is both a verb and a noun, it is an identifying mark and also the process of denoting something so that it can be distinguished, its origin originates from the brand burned onto animals. Today a brand represents practically anything with a motive, regardless if it be earnings or politics, a brand is an innate aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are both from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s objective is to produce an image that the audience can relate to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone mentions the names Porsche or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes people purchase those brands. Brand image is why individuals identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the beginning of most branding companies you’ll discover that they are often rebranded advertising firms. When somebody says they are in advertising most individuals will likely have a preconceived notion about what they do. But when a person claims “I am in branding”… it just seems more impressive, maybe it’s due to the fact that most individuals don’t understand what it means to be in branding so it comes off as more mysterious and perhaps even sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or company that influence understandings. This mostly consists of the name, the logo design, the packaging, the different colors utilized however can likewise include audio, illumination, texture, signage, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps form the public image of a company, a product or a business organization. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral material such as cards, stationery, as well as sales brochures. Some identity designers also build sites as well as user interfaces. The necessary role of a brand identity designer is to create the visual cues and a psychological tone with the objective of affecting actions, outcomes and also understandings.

Featured SIGNS & LOGOS

Retro logo style of a bike developed for a Arlington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an older section of the city and wished to cast a nostalgic tone without coming across as monotonous or low energy. I accomplished each of the jobs by developing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria developed for Arlington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, especially the branch of medicine which deals with the clinical examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a design and to a point, this design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and much more memorable.

logo style with a leaping green frog developed for a family members enjoyable facility in Arlington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - made for Arlington traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but rather project emotional journeys through the images they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Arlington logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Arlington logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, while he liked the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family members as well as with other people that they don’t even know so as to get unprejudiced judgements on the worthiness of a design concept. Fortunately, he discussed it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to create their business logo understand how essential a logo design is for their company so they are much more vested in the final result. Every logo design job possesses it’s allotment of hurdles, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Arlington publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most crucial part of a printed book since it is in most cases the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will likely ever have to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases 1 of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was definitely a winner.

 Arlington logo design made use of for advertising and marketing and also a tag layout for Vintage Situation features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be older cases. For this brand concept I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for every thing from a website to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Arlington, layout consist of an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design projects due to the fact that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the exact same way dentists do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design includes 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo layout developed for a Arlington hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which projected a sense of tranquility and class for their new hair salon. I created a design which didn’t go the obvious route of designing simply a stylized orchid but alternatively designed a logo that implied an orchid in the formation of a swirl integrated in to the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they wanted to project to their patrons.

Arabian steed logo style produced for a steed ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand design fashioned to display the unique physical traits of the Arabian type of horses. By having a distinctive head shape and higher tail posture, the Arabian is one of the very most easily identifiable horse lineages in the whole world.

Las Cafe, A Arlington Coffee shop logo design a little dining establishment, design includes a modified manuscript font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design includes a customized manuscript font which hovers above a team of ornate lines and also dots.

Logo style for a software program developer the style functions as well as famous Arlington component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the significance supporting a business logo is equally as important as how it serves the enterprise it stands for.

Advance logo style developed for a Arlingtoninterior developer, style function a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arlington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions in Arlington, the personalities for letter V and also A in center of words progressed have been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Arlington logo design job was done for a leadership advisor that aids business leaders to become more effective at overseeing people, expectations, and productivity.

A Arlington business logo style featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned items to other sports enthusiasts.

I created their Arlington logo design using a graphic that garners the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Arlington company logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually developed for an Arlington area farm it was really designed for an investments broker, and this company logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create a brand mark that projects self-assurance, success, and wealth.

 Arlington Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for externally facing arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the first try.

Logo designed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a popular Arlington sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to produce a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.