Austin Logo Design

Virtually every new Austin company understands that they require a logo, however few entrepreneurs fully are aware of the crucial role their company logo will perform in their success, or the reason that one logo functions more effectively than another. A logo design has a critical and long term effect on the prosperity of a company, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Austin companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo should be lasting and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bicycle produced for a Austin coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an older part of town and wished to visualize a vintage vibe without coming across as monotonous or low energy. I accomplished the two jobs by means of creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also bacteria created for Austin clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, especially the branch of medicine which works with the laboratory assessment of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and more unforgettable.

logo layout with a leaping environment-friendly frog created for a household fun facility in Austin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - designed for Austin travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to capture places or things but instead project emotional experiences through the photos they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Austin logo design but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Austin logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family as well as with folks that they don’t actually know so as to get objective point of views on the worthiness of a concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo comprehend how important a logo is for their organization so they are much more vested in the outcome. Every logo design job possesses it’s share of challenges, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Austin publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most necessary part of a printed book considering that it is ordinarily the initial thing a person views in the book store. For a publishing company, it’s the optimal opportunity that they will ever have to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was certainly a success.

 Austin logo layout used for advertising and also a label style for Vintage Case includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be much older cases. For this custom logo design I sought to come up with a logo that had a fluid old style feel to it and could easily be used for every thing from a web site to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Austin, style include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design jobs considering that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo style developed for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that communicated a spirit of relaxation and elegance for their new hair salon. I came up with a concept which didn’t go the obvious direction of crafting just a stylized orchid but alternatively crafted a logo that implied a flower in the formation of a swirl featured into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is more often than not the incorrect course and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they really wanted to project to their customers.

Arabian steed logo style created for an equine cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept fashioned to symbolize the unique physical traits of the Arabian breed of horses. With an unique head shape and very high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the whole world.

Las Cafe logo style a little dining establishment, style includes a customized manuscript font style which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a modified manuscript font style which floats above a group of ornate lines and dots.

Logo layout for a software programmer the style features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the meaning supporting a logo design is just as important as how it serves the business it represents.

Progress logo design produced for a Austin interior developer, design attribute a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Austin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have actually been customized to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Austin logo design assignment was carried out for a management specialist that aids business leaders to become more successful at handling people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned goods to other sports enthusiasts. I tailored their Austin logo dsign with a graphic that garners the interest of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Austin area farm it was in reality devised for a commodities broker, and this trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a image that projects self-confidence, effectiveness, and opulence.
Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to produce a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.