Austin, Texas Logo Design

Every new Austin organization knows they are in need of a logo, yet few entrepreneurs thoroughly recognize the pivotal role their logo design can perform in their financial success, or the reason that one business logo works far better than another. A business logo has an instant and long term impact on the growth of a business, choose the right one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Austin, Texas companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo should be ageless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Austin, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening up in an older part of the community and wished to cast an old-fashioned vibe without coming across as stodgy or low energy. I achieved the two jobs by means of creating a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscope slide and germs created for Austin, Texas medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, especially the field of medicine which deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a design and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and a lot more unforgettable.

logo design with a jumping green frog made for a family fun center in Austin, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - created for Austin, Texas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather convey emotional experiences through the pictures they capture. The idea behind this logo design was to use negative space to project more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Austin logo design but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Austin logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced opinions on the merit of a concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo comprehend how vital a logo design is for their business so they are way more invested in the end result. Every logo project has it’s portion of obstacles, however the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Austin, Texas book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most essential part of a printed book since it is usually the very first thing a person views in the book store. For a publisher, it’s the absolute best opportunity they will likely ever have to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances 1 of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to confering a sense of airline flight and it was certainly a victory.

 Austin logo layout made use of for marketing and a label style for Vintage Case includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be older cases. For this brand concept I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for everything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Austin, Texas, design consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo jobs because it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 personalities surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo layout developed for a hair style workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a spirit of simplicity and connection for their new hair salon. I created a concept which did not go the obvious path of designing just a stylized orchid but instead designed a logo design that implied a flower in the pattern of a swirl blended into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian steed logo design created for a horse ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo design fashioned to symbolize the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and very high tail carriage, the Arabian is one of the most quite easily recognizable equine types in the entire world.

Las Coffee shop logo style a little dining establishment, layout includes a changed manuscript font which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style includes a modified manuscript typeface which hovers above a group of elaborate lines and also dots.

Logo layout for a software application developer the design functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the substance supporting a logo design is just as important as how it brands the organization it stands for.

Develop logo layout developed for a Austin, Texas indoor designer, design attribute a series of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Austin, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Austin, Texas logo design job was carried out for a leadership consultant that helps business leaders to become more successful at supervising people, expectations, and profitability.
A logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their used goods to other sports enthusiasts. I tailored their Austin business logo dsign with an image that grabs the attention of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really produced for an Austin, Texas area farm it was really designed for a commodities broker, and this logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop an identity that projected assurance, success, and luxury.

 Austin Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for externally dealing with arrow and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the first try.

Logo design created for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to develop a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.