Acute Care 360 ImageCo, Austin, Texas, TX,

ImageCo, Austin, Texas, TX,

Evolv Design logo designed by ImageCo, Austin, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Austin, Texas, TX,

Austin, Texas, TX,

ImageCo, Austin, Texas, TX,
ImageCo, Austin, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Austin, Texas, TX,

FSA OK logo designed by ImageCo, Austin, Texas, TX,

Emerald Heights logo designed by ImageCo, Austin, Texas, TX,

Club Sapphire logo designed by ImageCo, Austin, Texas, TX,

Downtown Dogs logo designed by ImageCo, Austin, Texas, TX,

School board logo designed by ImageCo, Austin, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Austin, Texas, TX,

Stoney Forensic logo designed by ImageCo, Austin, Texas, TX,

Smart kernels logo designed by ImageCo, Austin, Texas, TX,

POINTERS ON PICKING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company offers a money back guarantee try to bear in mind that they can’t reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a designer can only be determined by the quality of their portfolio, if the work in their design portfolio doesn’t feature real life examples chances are they will not be able to deliver a quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s purpose is to reflect your unique vision for your company. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how soon they will get paid.

Austin LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs establish unforgettable brands. We have done brand design work for ranchers, colleges, heart surgeons, party planners, diners, retail stores, and just about every other kind of business you can envision. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be employed as an electric sign. As a result of our sign first technique our designs can, and have been used in everything from garment labels to neon signs. Our sign first method insures that our logo designs are equally successful whether they are used in TV commercials or website headers, they are consistently identifiable, comprehended, and always remembered no matter of scale or application.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design firms that you might have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to perform, we do in-house. No matter the kind of design project we undertake, logo design, website design, trade show exhibit, or electrical sign, we do not, and never will job-out our customer’s work to contractors located outside the US. When you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not an agent that increases the cost of your project and determines the terms of how we do business.

QUALITIES OF A POWERFUL LOGO DESIGN

Every new Austin business realizes that they require a logo, but few start-ups fully understand the vital role their business logo will make in their financial success, or exactly why one logo functions better than another. A company logo has an immediate and long term influence on the viability of a company, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Austin companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in just a glance.
  2. Scalability: from clothing labels to posters a scalable business logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they represent.
  5. Relevance: a company logo should be enduring and should feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark as well as the act of denoting something to make sure that it could be distinguished, its origin originates from the mark burned onto animals. Today a brand symbolizes basically anything with an intention, whether it be profit or government agencies, a brand is an innate aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are both from the very same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s goal is to develop a mental image that the target market will likely relate to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When somebody says the brand names Ferrari or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes people want those brands. Brand image is why individuals acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the beginning of a lot of branding companies you’ll find that they are quite often re-branded marketing agencies. When someone says they are in advertising and marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps form the public image of a company, a product or an institution. Brand identity designers develop logo designs, signage designs, packaging, and also collateral material such as business cards, stationery, as well as pamphlets. Some identity designers also design sites and software interfaces. The crucial duty of a brand identity designer is to develop the visual cues as well as an emotional tone with the goal of affecting actions, end results as well as perceptions.

select SIGNS & LOGOS

Retro logo design of a bicycle developed for a Austin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older section of the city and wanted to project an old-fashioned vibe without coming across as monotonous or low energy. I fulfilled both of these jobs by developing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and germs designed for Austin clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, especially the branch of healthcare which works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and a lot more unforgettable.

logo style with a jumping environment-friendly frog developed for a household enjoyable center in Austin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, as well as a tree - developed for Austin travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but rather project emotional journeys by means of the images they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I tried to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Austin logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Austin logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family members as well as with individuals that they don’t even know so as to get unbiased opinions on the merit of a design concept. Fortunately, he shared it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to design their business logo recognize how important a logo design is for their business so they are way more vested in the result. Every logo job has it’s allotment of hurdles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Austin book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most essential part of a published book because it is often the first thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity that they will ever get to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences one of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was undoubtedly a success.

 Austin logo design utilized for advertising and a tag design for Vintage Instance includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be older cases. For this custom logo concept I sought to come up with a logo that offered a fluid retro feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Austin, style include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects due to the fact that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the exact same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design includes 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo style developed for a Austin hair style studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that communicated a spirit of relaxation and elegance for their new hair studio. I created a design that didn’t go the obvious course of making simply a stylized orchid but instead delivered a logo design that suggested a flower in the pattern of a swirl featured into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they really wanted to project to their clients.

Arabian equine logo design produced for a steed cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo concept styled to epitomize the unique physical traits of the Arabian kind of equines. By having an unique head shape and high tail posture, the Arabian is one of the very most immediately identifiable horse breeds in the whole world.

Las Cafe, A Austin Coffee shop logo design a tiny restaurant, layout consists of a modified manuscript font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style includes a customized manuscript font style which hovers over a group of ornate lines as well as dots.

Logo layout for a software program programmer the layout features and iconic Austin component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the substance supporting a logo is just as important as how it brands the business it represents.

Develop logo style produced for a Austinindoor developer, layout function a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Austin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Austin, the personalities for letter V and also A in center of words advanced have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Austin logo design job was carried out for a management expert that helps business professionals to become more effective at managing people, expectations, and profitability.

A Austin business logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a place to market their secondhand items to other sports enthusiasts.

I tailored their Austin business logo design with a graphic which pulls in the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Austin company logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Austin area farm it was really devised for a commodities broker, and this particular company was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a brand mark that projects assurance, effectiveness, and wealth.

 Austin Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for outwardly dealing with arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Luckily, in this instance, I hit a bullseye with the very first shot.

Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a popular Austin sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Electrical sign design for Austin restaurnat designed by Austin Sign Business
Austin logo design and brand identity design for Austin retailers
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,

Logo designed by ImageCo, Austin, Texas, TX,

Logo designed by ImageCo, Austin, Texas, TX,

Logo designed by ImageCo, Austin, Texas, TX,

Logo designed by ImageCo, Austin, Texas, TX,

Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,
Logo designed by ImageCo, Austin, Texas, TX,