Bay City Logo Design

Virtually every new Bay City organization understands that they need a logo, yet few new business owners entirely recognize the crucial role their logo can take in their financial success, or exactly why one logo design functions more effectively than another. A company logo has a critical and sustaining influence on the prosperity of a business, go with the correct one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Bay City businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle created for a Bay City coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an old part of town and hoped to cast an old-fashioned feel without coming across as uninteresting or low energy. I accomplished both tasks by means of creating a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide as well as bacteria designed for Bay City clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, mainly the branch of healthcare which works with the clinical examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and even more unforgettable.

logo style with a leaping green frog created for a family fun facility in Bay City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - made for Bay City travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead project emotional journeys by means of the images they capture. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Bay City logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Bay City logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with colleagues and family as well as with folks that they don’t even know so as to get objective opinions on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that tend to hire an expert to create their logo design understand how vital a logo design is for their company so they are much more vested in the final result. Every logo job possesses it’s allotment of obstacles, however the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Bay City book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it really is the most vital part of a published book considering that it is ordinarily the first thing a person views in the book store. Regarding a publisher, it’s the most ideal opportunity they will ever get to promote their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences one of the things individuals tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was certainly a victory.

 Bay City logo design made use of for marketing as well as a label style for Vintage Situation includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be antique cases. For this brand concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Bay City, design include an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design projects due to the fact that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the exact same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo features 4 characters startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how people should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo design produced for a hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that related an atmosphere of calmness and connection for their new hair studio. I created a concept that didn’t go the obvious path of designing merely a stylized orchid but rather designed a company logo which implied an orchid in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is frequently the incorrect route and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they really wanted to transmit to their clients.

Arabian equine logo layout developed for a horse ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype concept fashioned to display the unique physical traits of the Arabian type of equines. With an identifiable head form and higher tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the world.

Las Cafe logo style a small dining establishment, layout includes a customized manuscript typeface which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design consists of a changed script font style which floats over a team of luxuriant lines and dots.

Logo style for a software application designer the design attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the significance supporting a business logo is just as important as how it serves the organization it represents.

Progress logo design developed for a Bay City indoor developer, layout attribute a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bay City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have actually been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bay City logo design assignment was performed for a leadership specialist that helps business leaders to develop into more successful at supervising people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a place to market their pre-owned goods to other sports enthusiasts. I designed their Bay City logo dsign utilizing an illustration which garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually produced for an Bay City regional farm it was actually developed for a commodities broker, and this particular brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a brand mark that projects confidence, effectiveness, and prosperity.
Logo created for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to produce a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.