Bedford, Texas Logo Design

Nearly every new Bedford company realizes that they are in need of a logo, yet few entrepreneurs thoroughly realize the key role their organization logo will take in their success, or why one business logo functions more effectively than another. A business logo has a critical and long term effect on the success of a company, choose the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Bedford, Texas businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Bedford, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening up in an old section of the town and wished to cast a vintage atmosphere without coming across as stodgy or low energy. I accomplished both of these jobs by means of developing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also bacteria made for Bedford, Texas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, mainly the branch of medicine that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and a lot more memorable.

logo layout with a leaping eco-friendly frog designed for a family enjoyable center in Bedford, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Bedford, Texas travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the photos they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bedford logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Bedford logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family members as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the merit of a design concept. Fortunately, he talked about it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo recognize how vital a logo is for their organization so they are way more vested in the end result. Every logo design job has it’s share of challenges, but the biggest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Bedford, Texas publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most essential part of a published book because it is in most cases the very first thing a person sees in the book shop. With regard to a publisher, it’s the best opportunity that they will likely ever get to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many occurrences one of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to confering a spirit of airline flight and it was certainly a winner.

 Bedford logo layout used for advertising and a tag layout for Vintage Case includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be much older cases. For this custom logo concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Bedford, Texas, design include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects considering that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo features 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo design developed for a hair layout studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed an atmosphere of peace and class for their new hair salon. I came up with a concept that didn’t go the obvious course of creating merely a stylized orchid but instead crafted a company logo which suggested a flower in the pattern of a swirl featured into the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the perception that they wanted to transmit to their patrons.

Arabian steed logo layout developed for a horse ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind creative logo concept customized to symbolize the unique physical traits of the Arabian kind of horses. With a different head form and higher tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Coffee shop logo style a tiny dining establishment, design consists of a changed script typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a customized script font which floats above a group of elaborate lines as well as dots.

Logo design for a software designer the style attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the symbolism behind a company logo is just as important as how it serves the organization it stands for.

Evolve logo style developed for a Bedford, Texas interior designer, layout feature a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bedford, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have actually been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bedford, Texas logo design assignment was carried out for a management guide that enables business leaders to become more effective at handling people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to market their used goods to other sports enthusiasts. I tailored their Bedford business logo dsign with an illustration that garners the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really designed for an Bedford, Texas area farm it was in reality designed for an investments broker, and this particular business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projected self-assurance, success, and wealth.

 Bedford Logo design for a nonprofit, Transforming Point Solutions - the logo style function for externally encountering arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Luckily, in this case, I struck a bullseye with the very first shot.

Logo design created for using an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.