Acute Care 360 ImageCo, Benbrook, Texas, TX,

ImageCo, Benbrook, Texas, TX,

Evolv Design logo designed by ImageCo, Benbrook, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Benbrook, Texas, TX,

Benbrook, Texas, TX,

ImageCo, Benbrook, Texas, TX,
ImageCo, Benbrook, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Benbrook, Texas, TX,

FSA OK logo designed by ImageCo, Benbrook, Texas, TX,

Emerald Heights logo designed by ImageCo, Benbrook, Texas, TX,

Club Sapphire logo designed by ImageCo, Benbrook, Texas, TX,

Downtown Dogs logo designed by ImageCo, Benbrook, Texas, TX,

School board logo designed by ImageCo, Benbrook, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Benbrook, Texas, TX,

Stoney Forensic logo designed by ImageCo, Benbrook, Texas, TX,

Smart kernels logo designed by ImageCo, Benbrook, Texas, TX,

STRATEGIES ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to keep in mind that they simply cannot refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be evaluated by the quality of their portfolio, if the work in their design portfolio doesn’t feature real world examples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s goal is to reflect your personal vision for your business. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

Benbrook LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs grow notable brands. We’ve performed brand identity design work for ranchers, educational institutions, diamond miners, wedding singers, coffee roasters, retail stores, and virtually every other kind of business you can envision. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be used as an electrical sign. Because of our sign first method our brand identity designs can, and have been used in everything from clothing labels to electrical signs. Our sign first technique insures that our logo designs are just as successful whether they are used in television commercials or website headers, they are consistently recognizable, understood, and always remembered regardless of size or function.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design firms that you may have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we perform in-house. Regardless of the kind of design project we undertake, brand identity design, web site, trade show exhibit, or electric sign, we do not, and never will farm-out our client’s projects to 3rd parties located outside the USA. Whenever you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and imposes the terms of how we conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Every new Benbrook organization knows they probably need a logo, yet few start-ups entirely realize the pivotal role their logo can make in their becoming successful, or precisely why one logo design performs far better than another. A logo has an immediate and lasting impact on the prosperity of a company, select the right one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Benbrook businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they brand.
  5. Relevance: a company logo must be ageless and will feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark and also the process of marking something so that it can be distinguished, its foundation comes from the brand branded onto livestock. Nowadays a brand symbolizes virtually anything with an objective, whether it be profit or government agencies, a brand is an intrinsic aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are both from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s objective is to create a mental image that the audience can relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone says the names Ferrari or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes individuals buy those brands. Brand image is why individuals acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the origin of the majority of branding companies you’ll discover that they are frequently re-branded marketing and advertising agencies. When somebody states they are in advertising many people will likely have an idea about what they do. Yet when someone claims “I’m in branding”… it just seems more impressive, probably it’s because the majority of people don’t understand what it implies to be in branding so it comes off as mysterious and even sexy.

Brand Identity – Is a comprehensive term that describes the visual components of a product or company that affect perceptions. This mainly includes the name, the logo, the packaging, the different colors used yet can likewise include audio, illumination, texture, signage, really anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design that helps shape the image of a company, a product or a company. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, as well as brochures. Some visual designers also design sites and software interfaces. The essential role of a brand identity designer is to establish the visual cues and a psychological tone with the goal of influencing activities, end results and also assumptions.

select logos & signs

Retro logo layout of a bicycle produced for a Benbrook coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an old part of the area and wanted to cast a vintage atmosphere without appearing as boring or low energy. I achieved the two jobs via developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also bacteria created for Benbrook medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, especially the branch of healthcare which works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and more meaningful.

logo layout with a leaping green frog made for a family enjoyable center in Benbrook.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Benbrook travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but rather convey emotional journeys through the photos they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Benbrook logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Benbrook logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family members as well as with other people that they don’t even know so as to get neutral point of views on the value of a design. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their business logo comprehend how important a logo design is for their business so they are way more invested in the end result. Every logo job has it’s share of obstacles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Benbrook book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most crucial part of a printed book because it is often the very first thing a person sees in the book store. Regarding a publishing company, it’s the opportunity that they will likely ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences one of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline located in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was surely a success.

 Benbrook logo layout made use of for marketing as well as a tag layout for Vintage Situation features an old font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be vintage cases. For this logo design I sought to come up with a logo that provided a fluid old style feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Benbrook, style include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo projects because it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo includes 4 personalities surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be comprehended.

Logo design created for a Benbrook hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which related a sense of ease and elegance for their new hair studio. I created a concept which did not go the obvious route of designing merely a stylized orchid but rather created a business logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo is usually the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the importance on the perception that they really wanted to forecast to their clients.

Arabian steed logo design developed for a horse ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo design fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail posture, the Arabian is one of the highly quite easily recognizable equine breeds in the whole world.

Las Cafe, A Benbrook restaurant logo style a small dining establishment, design consists of a customized manuscript font which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style contains a modified script typeface which floats over a group of ornate lines as well as dots.

Logo layout for a software application programmer the design functions and also famous Benbrook aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the symbolism behind a logo design is just as important as how it serves the enterprise it represents.

Evolve logo layout developed for a Benbrookinterior developer, layout function a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Benbrook interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Benbrook, the characters for letter V and also A in middle of the word progressed have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Benbrook logo design assignment was done for a leadership expert that aids business leaders to become more efficient at handling people, expectations, and productivity.

A Benbrook business logo design featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a place to market their pre-owned products to other sports enthusiasts.

I created their Benbrook logo design utilizing an illustration which garners the attention of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo layout MQ ranches, this Benbrook company logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Benbrook regional farm it was in reality developed for a commodities broker, and this trademark was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a image that projects trust, success, and luxury.

 Benbrook Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for externally facing arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Luckily, in this case, I nailed a bullseye with the 1st shot.

Logo design designed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a popular Benbrook sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to produce a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Electrical sign design for Benbrook restaurnat designed by Benbrook Sign Shop
Benbrook logo design and brand identity design for Benbrook commercial businesses
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,

Logo designed by ImageCo, Benbrook, Texas, TX,

Logo designed by ImageCo, Benbrook, Texas, TX,

Logo designed by ImageCo, Benbrook, Texas, TX,

Logo designed by ImageCo, Benbrook, Texas, TX,

Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,
Logo designed by ImageCo, Benbrook, Texas, TX,