Benbrook Logo Design

Virtually every new Benbrook company realizes that they need a logo, however few entrepreneurs thoroughly grasp the vital role their logo can play in their becoming successful, or exactly why one logo performs far better than another. A logo has an instant and long-term effect on the prosperity of a company, choose the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Benbrook businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo should be enduring and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike developed for a Benbrook coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old section of the community and wanted to project a retro atmosphere without appearing as monotonous or low energy. I fulfilled both jobs via creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscope slide and bacteria developed for Benbrook medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and consequences of diseases, especially the field of medicine which deals with the laboratory examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and even more unforgettable.

logo layout with a jumping green frog created for a family members enjoyable facility in Benbrook.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - designed for Benbrook traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but instead convey emotional experiences by means of the photos they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Benbrook logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Benbrook logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get unbiased assessments on the merit of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that tend to hire an expert to design their business logo recognize how vital a logo design is for their company so they are way more invested in the result. Every logo project possesses it’s portion of challenges, but the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Benbrook publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most vital part of a printed book considering that it is usually the initial thing a person views in the book store. For a publisher, it’s the opportunity that they will ever have to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many occurrences one of the things consumers often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was certainly a victory.

 Benbrook logo style used for advertising and also a label design for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be much older cases. For this logo design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Benbrook, style consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo projects because it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design features 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo style developed for a hair style studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that projected a sense of simplicity and class for their new hair studio. I created a design that didn’t go the obvious course of designing just a stylized orchid but instead delivered a logo that suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the main focus on the emotion that they wanted to project to their clients.

Arabian steed logo layout developed for a steed cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design styled to symbolize the unique physical traits of the Arabian breed of horses. By having a different head form and higher tail posture, the Arabian is one of the most immediately identifiable horse types in the whole world.

Las Cafe logo style a tiny dining establishment, design includes a changed script font style which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout consists of a changed manuscript font which floats over a group of ornate lines and dots.

Logo layout for a software application developer the style functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the meaning supporting a logo is just as important as how it serves the company it stands for.

Advance logo layout created for a Benbrook interior developer, layout attribute a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Benbrook interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have actually been changed to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Benbrook logo design project was done for a leadership coach that helps business professionals to become more effective at supervising people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned items to other sports enthusiasts. I designed their Benbrook business logo dsign with an image which grabs the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really composed for an Benbrook regional farm it was in reality devised for a commodities broker, and this particular company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make a image that projected self-confidence, financial success, and wealth.
Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to design a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.