Big Spring, Texas Logo Design

Nearly every new Big Spring business person realizes that they need a logo, yet few new business owners entirely comprehend the crucial role their organization’s logo will perform in their financial success, or the reason that one logo functions more effectively than another. A logo design has an instant and lasting impact on the growth of a business, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Big Spring, Texas companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be understood in merely a look.
  2. Scalability: from labels to billboards a scalable logo design will continue to be legible and just as emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be lasting and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle developed for a Big Spring, Texas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an older part of the area and really wanted to project a retro vibe without appearing as uninteresting or low energy. I accomplished each of the tasks by creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscope slide and bacteria developed for Big Spring, Texas medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and outcomes of diseases, mainly the field of medicine which deals with the laboratory evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and much more memorable.

logo design with a leaping environment-friendly frog developed for a family members fun center in Big Spring, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - designed for Big Spring, Texas traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers don’t capture locations or things but instead reveal emotional journeys by means of the pictures they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Big Spring logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Big Spring logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get objective opinions on the worthiness of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire an expert to design their logo comprehend how essential a logo is for their company so they are much more invested in the final result. Every logo design project has it’s portion of obstacles, however the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Big Spring, Texas book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most important part of a printed book due to the fact that it is in most cases the initial thing a person sees in the book store. For a publisher, it’s the optimal opportunity they will likely ever have to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences 1 of the items people often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was surely a success.

 Big Spring logo layout made use of for advertising and marketing and a tag layout for Vintage Case includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be older cases. For this logo design I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be used for every thing from a web page to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Big Spring, Texas, style consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo jobs considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo features 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be understood.

Logo design created for a hair layout workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that related an atmosphere of simplicity and elegance for their new hair salon. I came up with a concept that didn’t go the obvious path of creating just a stylized orchid but instead delivered a company logo that implied a flower in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a business logo is generally the wrong direction and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they wanted to forecast to their customers.

Arabian horse logo style developed for a steed cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo concept tailored to illustrate the unique physical traits of the Arabian kind of horses. With a distinctive head shape and high tail posture, the Arabian is one of the highly quite easily recognizable equine lineages in the whole world.

Las Coffee shop logo style a tiny restaurant, design consists of a customized manuscript font style which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design includes a modified script font style which floats above a group of luxuriant lines as well as dots.

Logo layout for a software developer the design attributes as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the substance supporting a business logo is equally as important as how it serves the company it represents.

Progress logo design created for a Big Spring, Texas interior designer, style function a series of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Big Spring, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Big Spring, Texas logo design assignment was carried out for a management specialist that assists business leaders to develop into more effective at overseeing people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell their used items to other sports enthusiasts. I tailored their Big Spring logo design dsign along with an illustration which seizes the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really developed for an Big Spring, Texas regional farm it was in reality developed for a commodities broker, and this trademark was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projects self-assurance, success, and affluence.

 Big Spring Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for outwardly dealing with arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Fortunately, in this instance, I struck a bullseye with the very first try.

Logo designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to design a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.