Acute Care 360 ImageCo, Big Spring, Texas, TX,

ImageCo, Big Spring, Texas, TX,

Evolv Design logo designed by ImageCo, Big Spring, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Big Spring, Texas, TX,

Big Spring, Texas, TX,

ImageCo, Big Spring, Texas, TX,
ImageCo, Big Spring, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Big Spring, Texas, TX,

FSA OK logo designed by ImageCo, Big Spring, Texas, TX,

Emerald Heights logo designed by ImageCo, Big Spring, Texas, TX,

Club Sapphire logo designed by ImageCo, Big Spring, Texas, TX,

Downtown Dogs logo designed by ImageCo, Big Spring, Texas, TX,

School board logo designed by ImageCo, Big Spring, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Big Spring, Texas, TX,

Stoney Forensic logo designed by ImageCo, Big Spring, Texas, TX,

Smart kernels logo designed by ImageCo, Big Spring, Texas, TX,

TIPS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to keep in mind that they can’t reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design agency can only be evaluated by the quality of their portfolio, if the work in their portfolio doesn’t contain real life examples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s purpose is to echo your unique vision for your organization. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how quickly they can get paid.

Big Spring LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs cultivate notable brands. We have undertaken logo design work for ranchers, educational institutions, heart surgeons, wedding singers, coffee roasters, retail stores, and virtually every other kind of business concern you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be utilized as an electric sign. As a result of our sign first approach our identity designs can, and have been employed in everything from clothing labels to billboards. Our sign first method insures that our logos are equally effective whether they are used in television commercials or web headers, they are consistently identifiable, comprehended, and remembered no matter of size or application.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design agencies that you probably have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we do ourselves. No matter the kind of design project we take on, business logo, web site, trade show booth, or retail sign, we do not, and never will job out our client’s projects to agencies based outside the United States. When you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a middleman that increases the price of your project and determines the conditions of how you and I do business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new Big Spring company realizes that they need a logo, but few start ups fully grasp the pivotal role their company logo will perform in their success, or precisely why one logo functions more effectively than another. A logo has an immediate and lasting influence on the viability of a business, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Big Spring companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not need deliberation, they can be grasped in merely a glance.
  2. Scalability: from clothing labels to posters a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they brand.
  5. Relevance: a company logo should be ageless and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark and the act of denoting something to make sure that it could be distinguished, its foundation comes from the mark burned onto livestock. These days a brand signifies virtually anything with an objective, regardless if it be profit or political parties, a brand is an innate aspect of defining the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are both from the same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s goal is to create an image that the target market will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person states the names Ferrari or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes people want those products. Brand image is why people get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the origin of the majority of branding agencies you’ll find that they are quite often re-branded advertising companies. When a person says they are in advertising the majority of people will likely have an idea about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a kind of visual design which helps form the public image of a business, a product or a company. Brand identity designers produce logo designs, signage designs, packaging, as well as collateral products such as cards, stationery, as well as brochures. Some visual designers also develop web sites as well as user interfaces. The important function of a brand identity designer is to develop the visual cues as well as an emotional tone with the objective of influencing actions, end results and understandings.

select signs/logos

Retro logo style of a bike created for a Big Spring coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an old part of the town and wanted to visualize a nostalgic tone without appearing as uninteresting or low energy. I fulfilled both jobs by means of developing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscope slide as well as germs created for Big Spring clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, especially the branch of medicine which deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and much more unforgettable.

logo design with a leaping eco-friendly frog created for a household enjoyable center in Big Spring.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - created for Big Spring travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers tend not to shoot locations or things but instead project emotional experiences through the pictures they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Big Spring logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Big Spring logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get honest assessments on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo comprehend how essential a logo is for their organization so they are way more invested in the final result. Every logo design job possesses it’s allotment of difficulties, however the largest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Big Spring book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most important part of a printed book given that it is ordinarily the first thing a person views in the bookstore. With respect to a publisher, it’s the best opportunity they will likely ever get to promote their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases 1 of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of airline flight and it was undoubtedly a winner.

 Big Spring logo layout made use of for advertising and marketing and a tag layout for Vintage Instance includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be much older cases. For this business logo design I strove to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in Big Spring, style consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design includes 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to describe how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the opportunity to be understood.

Logo layout developed for a Big Spring hair style studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed a sense of relaxation and connection for their new hair salon. I came up with a design that did not go the obvious course of crafting just a stylized orchid but instead delivered a logo design which implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is in most cases the wrong course and in this case, the design ended up not being about the flower but instead put the focus on the perception that they really wanted to transmit to their customers.

Arabian steed logo design created for a steed cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo concept tailored to epitomize the unique physical traits of the Arabian type of equines. With an unique head form and higher tail posture, the Arabian is one of the highly immediately identifiable horse types in the world.

Las Cafe, A Big Spring Coffee shop logo design a small dining establishment, style contains a customized manuscript font style which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout includes a changed script typeface which floats above a group of elaborate lines and dots.

Logo design for a software application designer the layout features as well as renowned Big Spring element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the symbolism behind a business logo is just as important as how it brands the business it stands for.

Progress logo style created for a Big Springinterior developer, design feature a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Big Spring interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Big Spring, the personalities for letter V and A in center of the word progressed have actually been modified to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Big Spring logo design project was carried out for a leadership coach that helps business leaders to develop into more efficient at handling people, expectations, and productivity.

A Big Spring business logo layout featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand products to other sports enthusiasts.

I created their Big Spring logo design using a graphic which captures the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo layout MQ ranches, this Big Spring company logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really produced for an Big Spring regional farm it was in reality devised for a products broker, and this particular brand was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a brand mark that projects trust, effectiveness, and wealth.

 Big Spring Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for externally dealing with arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular instance, I struck a bullseye with the first try.

Logo created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a well-known Big Spring sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to produce a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Electrical sign design for Big Spring restaurnat designed by Big Spring Sign Company
Big Spring logo design and brand identity design for Big Spring businesses
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,

Logo designed by ImageCo, Big Spring, Texas, TX,

Logo designed by ImageCo, Big Spring, Texas, TX,

Logo designed by ImageCo, Big Spring, Texas, TX,

Logo designed by ImageCo, Big Spring, Texas, TX,

Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,
Logo designed by ImageCo, Big Spring, Texas, TX,