Big Spring Logo Design

Each and every new Big Spring organization understands that they are in need of a logo, yet few entrepreneurs entirely realize the vital role their logo will play in their success, or the reason that one logo performs better than another. A business logo has an immediate and sustaining effect on the success of a company, pick the correct one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Big Spring businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle developed for a Big Spring coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an older part of the city and wished to project a vintage tone without appearing as monotonous or low energy. I achieved each of the tasks by means of designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscope slide as well as germs created for Big Spring medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and effects of diseases, mainly the branch of medicine that works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and even more memorable.

logo layout with a leaping eco-friendly frog created for a household enjoyable facility in Big Spring.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - made for Big Spring traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but instead project emotional experiences through the pictures they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Big Spring logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Big Spring logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this specific type of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get neutral assessments on the worthiness of a design concept. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their logo realize how vital a logo is for their business so they are way more invested in the outcome. Every logo design project has it’s allotment of obstacles, but the largest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Big Spring book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most crucial part of a printed book since it is in most cases the very first thing a person sees in the book store. For a publishing company, it’s the optimal opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many instances 1 of the things folks tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was definitely a winner.

 Big Spring logo design utilized for marketing and also a tag design for Vintage Instance includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be vintage cases. For this custom logo concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Big Spring, layout include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects because it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the opportunity to be comprehended.

Logo design developed for a hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated a sense of serenity and elegance for their new hair studio. I came up with a concept that didn’t go the obvious direction of making merely a stylized orchid but instead designed a logo which suggested a flower in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they wanted to transmit to their patrons.

Arabian steed logo layout created for a horse cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo concept customized to epitomize the unique physical traits of the Arabian kind of equines. With a different head form and very high tail posture, the Arabian is one of the very most easily identifiable horse types in the world.

Las Coffee shop logo layout a little restaurant, design consists of a customized manuscript typeface which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style includes a modified script typeface which floats over a team of elaborate lines and also dots.

Logo design for a software programmer the design attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the substance supporting a business logo is equally as important as how it brands the enterprise it represents.

Evolve logo style created for a Big Spring indoor designer, style attribute a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Big Spring interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have actually been changed to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Big Spring logo design assignment was carried out for a leadership advisor that assists business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned goods to other sports enthusiasts. I tailored their Big Spring logo dsign with a graphic that garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually composed for an Big Spring regional farm it was really devised for a products broker, and this trademark was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a graphic that projected self-confidence, success, and prosperity.
Logo developed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the proprietor to design a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.