Acute Care 360 ImageCo, Brenham, Texas, TX,

ImageCo, Brenham, Texas, TX,

Evolv Design logo designed by ImageCo, Brenham, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Brenham, Texas, TX,

Brenham, Texas, TX,

ImageCo, Brenham, Texas, TX,
ImageCo, Brenham, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Brenham, Texas, TX,

FSA OK logo designed by ImageCo, Brenham, Texas, TX,

Emerald Heights logo designed by ImageCo, Brenham, Texas, TX,

Club Sapphire logo designed by ImageCo, Brenham, Texas, TX,

Downtown Dogs logo designed by ImageCo, Brenham, Texas, TX,

School board logo designed by ImageCo, Brenham, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Brenham, Texas, TX,

Stoney Forensic logo designed by ImageCo, Brenham, Texas, TX,

Smart kernels logo designed by ImageCo, Brenham, Texas, TX,

STRATEGIES FOR SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design agency offers a money back guarantee try to keep in mind that they can not refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design agency can only be judged from the quality of their portfolio, if the work in their design portfolio does not feature real world samples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s purpose is to reflect your unique vision for your organization. If a designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how fast they can get paid.

Brenham LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners cultivate memorable brands. We’ve done branding work for ranchers, universities, heart surgeons, party planners, restaurants, retailers, and practically every other kind of business you can envision. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be used as an electric sign. Because of our sign first method our brand identity designs can, and have been used in everything from garment labels to electrical signs. Our sign first technique guarantees that our logo designs are just as reliable whether they are used in television commercials or web apps, they are consistently recognizable, comprehended, and remembered irrespective of size or purpose.

American Made ★ Design

Something that really sets ImageCo apart from many of the design agencies that you might possibly have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to perform, we perform in-house. Irrespective of the kind of project we undertake, logo design, website, trade show banners, or retail sign, we do not, and never will job-out our client’s work to contractors based outside the US. Whenever you contact us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your project and determines the conditions of how we conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Nearly every new Brenham business understands that they require a logo, yet few new business owners entirely grasp the key role their logo design will play in their becoming successful, or why one business logo functions better than another. A logo design has a critical and long-term impact on the viability of a company, select the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Brenham companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not need scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from clothing labels to posters a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a logo should be ageless and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It is both a verb and a noun, it is an identifying mark and also the act of marking something to ensure that it could be recognized, its genesis originates from the mark branded onto animals. These days a brand signifies basically anything with an intention, regardless if it be profit or politics, a brand is an innate aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are each from the same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a specific audience, it’s goal is to produce a mental image that the audience can relate to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When a person mentions the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the history of most branding companies you’ll find that they are quite often rebranded advertising and marketing agencies. When someone states they are in advertising and marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps form the perception of a firm, a product or a company. Brand identity designers create logo designs, sign designs, packaging, and also collateral material such as cards, stationery, and brochures. Some visual designers also develop websites as well as software interfaces. The important function of a brand identity designer is to create the visual cues and an emotional tone with the objective of affecting actions, results and also assumptions.

select logos & signs

Retro logo style of a bike developed for a Brenham coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an old section of the community and hoped to cast a vintage feel without coming across as uninteresting or low energy. I accomplished each of the jobs via developing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide and also germs developed for Brenham clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, mainly the field of medicine that deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and more unforgettable.

logo style with a leaping environment-friendly frog created for a household fun center in Brenham.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for Brenham traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers don’t shoot places or things but rather reveal emotional journeys by means of the pictures they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Brenham logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Brenham logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t even know so as to get unprejudiced judgements on the value of a design concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to create their business logo understand how vital a logo design is for their business so they are much more vested in the result. Every logo job has it’s share of challenges, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Brenham book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it really is the most important part of a printed book given that it is often the very first thing a person sees in the book store. Regarding a publishing company, it’s the most ideal opportunity that they will likely ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many cases 1 of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was undoubtedly a winner.

 Brenham logo layout used for advertising and marketing and also a tag layout for Vintage Situation includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be much older cases. For this business logo design I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in Brenham, style include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo jobs due to the fact that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the same way dental offices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 personalities staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo layout developed for a Brenham hair layout workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which communicated an atmosphere of serenity and elegance for their new hair studio. I created a concept which didn’t go the obvious path of crafting simply a stylized orchid but instead designed a company logo that suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is frequently the wrong direction and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they really wanted to project to their patrons.

Arabian steed logo design created for a horse ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique creative logo concept styled to exemplify the unique physical traits of the Arabian type of horses. With an unique head form and higher tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the world.

Las Cafe, A Brenham restaurant logo style a tiny restaurant, layout consists of a changed script font style which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style consists of a customized script font which hovers above a group of luxuriant lines as well as dots.

Logo design for a software developer the style functions as well as renowned Brenham aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the symbolism behind a logo is equally as important as how it serves the enterprise it stands for.

Develop logo layout produced for a Brenhaminterior designer, layout attribute a collection of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brenham interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site evaluations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Brenham, the personalities for letter V and A in middle of the word progressed have been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Brenham logo design job was performed for a leadership advisor that aids business leaders to become more efficient at managing people, expectations, and profitability.

A Brenham business logo layout including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their used equipment to other sports enthusiasts.

I designed their Brenham business logo design along with an image which grabs the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this Brenham company logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really composed for an Brenham regional farm it was actually devised for a commodities broker, and this particular logo design was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a brand mark that projected confidence, success, and opulence.

 Brenham Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for ostensibly facing arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the very first go.

Logo design created for using an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a famous Brenham sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to develop a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Electrical sign design for Brenham restaurnat designed by Brenham Sign Company
Brenham logo design and brand identity design for Brenham retailers
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,

Logo designed by ImageCo, Brenham, Texas, TX,

Logo designed by ImageCo, Brenham, Texas, TX,

Logo designed by ImageCo, Brenham, Texas, TX,

Logo designed by ImageCo, Brenham, Texas, TX,

Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,
Logo designed by ImageCo, Brenham, Texas, TX,