Brownsville, Texas Logo Design

Each and every new Brownsville company understands that they need a logo, however few new business owners thoroughly recognize the vital role their business logo will play in their success, or exactly why one business logo works far better than another. A logo has an immediate and sustaining effect on the viability of a business, choose the correct one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a business.

The logos presented in the ImageCo portfolio help Brownsville, Texas companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to movie screens a scalable business logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be ageless and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bike developed for a Brownsville, Texas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an older section of the city and wished to visualize a nostalgic feel without coming across as stodgy or low energy. I achieved both tasks by means of designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as bacteria made for Brownsville, Texas medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, mainly the branch of healthcare which works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and even more memorable.

logo layout with a leaping environment-friendly frog created for a family fun facility in Brownsville, Texas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - developed for Brownsville, Texas travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture locations or things but instead reveal emotional experiences through the images they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Brownsville logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Brownsville logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire a professional to design their logo design recognize how vital a logo design is for their business so they are way more invested in the end result. Every logo design project has it’s share of difficulties, but the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Brownsville, Texas book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most critical part of a printed book due to the fact that it is ordinarily the first thing a person sees in the book store. Concerning a publishing company, it’s the opportunity that they will ever have to publicize their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases one of the aspects folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was certainly a success.

 Brownsville logo design utilized for marketing and also a tag style for Vintage Situation includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be much older cases. For this business logo concept I sought to come up with a logo that provided a fluid retro feel to it and could be used for anything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Brownsville, Texas, design include an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects because it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style produced for a hair layout workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which conveyed a feeling of contentment and elegance for their new hair studio. I created a design that didn’t go the obvious direction of designing merely a stylized orchid but instead designed a logo design which implied a flower in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a business logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the main focus on the perception that they really wanted to transmit to their customers.

Arabian horse logo layout produced for an equine ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct company logo concept fashioned to epitomize the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and very high tail carriage, the Arabian is one of the most immediately recognizable horse breeds in the entire world.

Las Cafe logo design a little dining establishment, layout consists of a changed script typeface which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design consists of a modified script typeface which floats over a team of ornate lines as well as dots.

Logo layout for a software program developer the design attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the symbolism supporting a company logo is equally as important as how it serves the company it represents.

Evolve logo design developed for a Brownsville, Texas indoor designer, style attribute a collection of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brownsville, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have been changed to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Brownsville, Texas logo design project was done for a management expert that enables business leaders to develop into more successful at handling people, expectations, and profitability.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their secondhand goods to other sports enthusiasts. I created their Brownsville business logo dsign with an illustration that garners the attention of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really composed for an Brownsville, Texas area farm it was really created for a commodities broker, and this particular creative logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make an identity that projects confidence, success, and prosperity.

 Brownsville Logo design for a not-for-profit, Turning Point Solutions - the logo style attribute for externally facing arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the first try.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.