Brownsville, Texas Logo Design

Nearly every new Brownsville company understands that they need a logo, yet few entrepreneurs thoroughly understand the essential role their business logo will make in their becoming successful, or exactly why one logo works better than another. A logo has a critical and sustaining impact on the success of a company, pick the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life of a business.

The logos featured in the ImageCo portfolio help Brownsville, Texas businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Brownsville, Texas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old section of town and wished to visualize a nostalgic feel without coming across as stodgy or low energy. I accomplished each of the jobs by designing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscope slide and also germs developed for Brownsville, Texas clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, mainly the branch of healthcare that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and more meaningful.

logo style with a leaping green frog designed for a family enjoyable facility in Brownsville, Texas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - designed for Brownsville, Texas travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but rather convey emotional journeys through the pictures they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Brownsville logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Brownsville logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get impartial judgements on the worthiness of a design. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire an expert to create their logo understand how crucial a logo design is for their organization so they are much more invested in the final result. Every logo design job possesses it’s share of obstacles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Brownsville, Texas book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most vital part of a printed book given that it is ordinarily the initial thing a person sees in the book shop. Concerning a publisher, it’s the most ideal opportunity they will likely ever get to promote their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many occurrences one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was surely a success.

 Brownsville logo design made use of for advertising and marketing as well as a label layout for Vintage Instance includes an old font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be much older cases. For this logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for every thing from a website to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Brownsville, Texas, layout consist of an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo jobs considering that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be understood.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that projected a sense of peace and class for their new hair salon. I came up with a design that did not go the obvious direction of creating just a stylized orchid but rather delivered a company logo that suggested an orchid in the pattern of a swirl blended into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo is usually the wrong path and in this case, the design ended up not being about the orchid but instead laid the main focus on the feeling that they really wanted to forecast to their customers.

Arabian horse logo design developed for a horse ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo concept styled to display the unique physical traits of the Arabian pedigree of horses. With an unique head shape and higher tail carriage, the Arabian is one of the very most easily recognizable horse breeds in the world.

Las Coffee shop logo layout a small dining establishment, style includes a modified manuscript font which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout contains a modified script typeface which floats above a team of ornate lines and also dots.

Logo layout for a software developer the layout attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the meaning behind a logo design is equally as important as how it brands the business it represents.

Evolve logo layout developed for a Brownsville, Texas interior designer, layout feature a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brownsville, Texas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location assessments, programming, research, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have been changed to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Brownsville, Texas logo design project was completed for a leadership expert that helps business leaders to become more successful at managing people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell off their previously owned items to other sports enthusiasts. I designed their Brownsville logo dsign using an illustration that garners the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually designed for an Brownsville, Texas area farm it was actually developed for a commodities broker, and this business logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a graphic that projects trust, effectiveness, and prosperity.

 Brownsville Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for outwardly encountering arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this instance, I hit a bullseye with the very first go.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to develop a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.