Acute Care 360 ImageCo, Brownsville, Texas, TX,

ImageCo, Brownsville, Texas, TX,

Evolv Design logo designed by ImageCo, Brownsville, Texas, TX,

Red Panda Publishers logo designed by ImageCo, Brownsville, Texas, TX,

Brownsville, Texas, TX,

ImageCo, Brownsville, Texas, TX,
ImageCo, Brownsville, Texas, TX,

Mid Valley Pathology logo designed by ImageCo, Brownsville, Texas, TX,

FSA OK logo designed by ImageCo, Brownsville, Texas, TX,

Emerald Heights logo designed by ImageCo, Brownsville, Texas, TX,

Club Sapphire logo designed by ImageCo, Brownsville, Texas, TX,

Downtown Dogs logo designed by ImageCo, Brownsville, Texas, TX,

School board logo designed by ImageCo, Brownsville, Texas, TX,

Ferry Street Coffee Company logo designed by ImageCo, Brownsville, Texas, TX,

Stoney Forensic logo designed by ImageCo, Brownsville, Texas, TX,

Smart kernels logo designed by ImageCo, Brownsville, Texas, TX,

STRATEGIES ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design company presents a money back guarantee try to bear in mind that they can’t refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design agency can only be determined by the quality of their design work, if the work in their portfolio does not feature real life samples chances are they will never be able to produce a quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s goal is to mirror your unique vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Brownsville LOGO DESIGN​

For over two decades ImageCo has been helping small business owners establish notable brand identities. We have undertaken logo design work for ranchers, educational institutions, heart surgeons, party planners, bistros, retail stores, and practically every other kind of business concern you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be utilized as an electrical sign. As a result of our sign first approach our designs can, and have been utilized in everything from garment labels to neon signs. Our sign first approach insures that our logo designs are just as successful whether they are used in TV commercials or website apps, they are consistently identifiable, understood, and always remembered no matter of size or function.

American Made ★ Design

The thing that really sets ImageCo apart from many of the design firms that you might have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to perform, we perform in-house. Irrespective of the kind of project we accept, brand identity design, website design, trade show display, or commercial sign, we do not, and never will job-out our client’s projects to organizations based outside the USA. When you call us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and determines the terms of how my customers and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Virtually every new Brownsville organization realizes that they probably need a logo, but few start ups entirely comprehend the key role their business logo will play in their becoming successful, or exactly why one logo design performs far better than another. A logo has an immediate and lasting effect on the financial success of a business, pick the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Brownsville businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be understood in merely a glance.
  2. Scalability: from label to store signs a scalable logo will stay legible and equally emotive at any scale.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they represent.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s a verb as well as a noun, it is an identifying mark and the process of noting something so that it can be recognized, its genesis originates from the mark branded onto livestock. Nowadays a brand indicates practically anything with a motive, regardless of whether it be revenue or government agencies, a brand is an intrinsic aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are both from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a specific audience, it’s objective is to create an image that the audience can identify with.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When a person says the brand names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the origin of many branding companies you’ll discover that they are often re-branded marketing and advertising companies. When somebody says they are in advertising most people will likely have a preconceived notion about what they do. Yet when someone says “I’m in branding”… it just seems more attractive, maybe it’s due to the fact that the majority of people don’t fully understand what it implies to be in branding so it comes off as mysterious and sexy.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or company that influence view points. This primarily consists of the name, the logo design, the packaging, the different colors used yet can also include audio, lighting, texture, signs, really anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a type of visual design that helps form the perception of a company, a product or a company. Brand identity designers create logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and also brochures. Some identity designers also develop web sites and user interfaces. The vital role of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of affecting activities, outcomes and assumptions.

select SIGNS & LOGOS

Retro logo style of a bike produced for a Brownsville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old section of the community and hoped to project a nostalgic vibe without appearing as uninteresting or low energy. I accomplished both of these jobs by means of designing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide and also germs made for Brownsville medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, mainly the branch of healthcare that works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog developed for a family enjoyable center in Brownsville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - made for Brownsville travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot places or things but instead convey emotional experiences through the images they capture. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Brownsville logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Brownsville logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and family members as well as with individuals that they don’t even know so as to get unbiased assessments on the value of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire an expert to create their logo comprehend how vital a logo is for their organization so they are much more invested in the end result. Every logo job has it’s allotment of challenges, however the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Brownsville publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most critical part of a published book since it is often the very first thing a person sees in the book store. Regarding a publishing company, it’s the most ideal opportunity they will ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many instances 1 of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was definitely a winner.

 Brownsville logo layout used for advertising and marketing and a label style for Vintage Situation includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be older cases. For this logo design I attempted to come up with a logo that provided a fluid old style feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Brownsville, layout include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo projects because it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be understood.

Logo design created for a Brownsville hair design studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed a sense of peace and class for their new hair salon. I came up with a concept which didn’t go the obvious route of designing simply a stylized orchid but rather designed a company logo that implied an orchid in the formation of a swirl blended in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the focus on the feeling that they wanted to transmit to their customers.

Arabian horse logo layout developed for a horse ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo design styled to manifest the unique physical traits of the Arabian type of equines. With an unique head form and high tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the whole world.

Las Cafe, A Brownsville restaurant logo style a little restaurant, design consists of a changed manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style contains a customized script font which hovers above a team of luxuriant lines as well as dots.

Logo style for a software application programmer the style features and also famous Brownsville component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the substance behind a logo design is just as important as how it serves the company it stands for.

Advance logo style created for a Brownsvilleinterior developer, layout feature a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brownsville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site examinations, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Brownsville, the personalities for letter V and also A in middle of words advanced have actually been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Brownsville logo design assignment was carried out for a management consultant that helps business leaders to develop into more successful at overseeing people, expectations, and productivity.

A Brownsville business logo design featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to market their secondhand products to other sports enthusiasts.

I designed their Brownsville logo design design using an image that garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this Brownsville company logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually designed for an Brownsville regional farm it was really created for an investments broker, and this company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design an identity that projects esteem, financial success, and wealth.

 Brownsville Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for ostensibly facing arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this case, I nailed a bullseye with the very first shot.

Logo created for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous Brownsville sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to produce a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Electrical sign design for Brownsville restaurnat designed by Brownsville Sign Company
Brownsville logo design and brand identity design for Brownsville companies
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,

Logo designed by ImageCo, Brownsville, Texas, TX,

Logo designed by ImageCo, Brownsville, Texas, TX,

Logo designed by ImageCo, Brownsville, Texas, TX,

Logo designed by ImageCo, Brownsville, Texas, TX,

Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,
Logo designed by ImageCo, Brownsville, Texas, TX,